Hadaka Matsuri

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A Hadaka Matsuri (裸祭り, "Naked Festival") is a type of Japanese festival, or matsuri, in which participants wear a minimum amount of clothing; usually just a fundoshi loincloth, sometimes with a short happi coat, and rarely completely naked.

Naked festivals are held in dozens of places throughout Japan every year, usually in the summer or winter.


Konomiya Hadaka Matsuri
Observed byJapan
Datetwelfth day of the first month of the Chinese calendar
2021 dateWednesday, 24 February
2022 dateSunday, 13 February
2023 dateFriday, 3 February
2024 dateThursday, 22 February

One of the biggest and oldest festivals is the Owari Ōkunitama Shrine Hadaka Matsuri held in Inazawa, where the festival originated over 1300 years ago. Every year, men participate in this festival in hopes of gaining luck for the entire year. The most famous part of the festival is when the "shin-otoko" (神男) enter the stage and has to find a way back to the shrine, called "naoiden". The participating men must try and touch the "shin-otoko" to transfer their bad luck to the "shin-otoko". During the night time ceremony, all the bad luck is transferred in a charcoal coloured giant mochi. The black mochi is made with rice mixed with the ashes of the burned Omamori from last year. The mochi is then buried in a secret location in the nearby forest.[1]

The men participating only wear a fundoshi and tabi.


Saidaiji Hadaka Matsuri
Hadaka Matsuri small.JPG
Participants receiving purification by water at the naked festival at Saidaiji in Okayama.
Observed byJapan
SignificanceCelebrates the blessings of a bountiful harvest and all manner of prosperity and fertility
DateThird Saturday in February
2021 dateFebruary 20  (2021-02-20)
2022 dateFebruary 19  (2022-02-19)
2023 dateFebruary 18  (2023-02-18)
2024 dateFebruary 17  (2024-02-17)

The most famous festival is the Saidai-ji Eyo Hadaka Matsuri held in Okayama, where the festival originated over 500 years ago.[2] Every year, over 9,000 men participate in this festival[3] in hopes of gaining luck for the entire year.

See also[edit]


  1. ^ "Konomiya Hadaka Matsuri (Naked Festival of Owari Okunitama Shrine)". Aichi Tourism. 2021-02-24. Retrieved 2021-09-12.
  2. ^ "Near-naked Japanese men scramble for 'lucky sticks'". BBC News. 2019-02-17. Retrieved 2020-09-08.
  3. ^ "Saidai-ji Eyo Hadaka Matsuri". Jnto.go.jp. Retrieved 2019-06-11.