Hagar hf is an Icelandic holding company based in Kopavogur that owns a number of retail and wholesale companies in Iceland, Sweden and Denmark. Each of Hagar's companies are run individually. As of 2014, Hagar's subsidiaries had an combined 48% market share in the Icelandic food retail market. As of December 2015, the company operated 55 stores, including the Hagkaup and Bónus chains, and had approximately 2200 employees. Hagar hf is listed on the Iceland Stock Exchange as HAGA.
Hagar also operates stores in Iceland under franchise agreements for Debenhams, Topshop, Zara, Warehouse, Evans, Dorothy Perkins and Karen Millen.