Haig (whisky)

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Haig
Bottle Haig Whiskey.jpg
Type Scotch whisky
Manufacturer John Haig & Co Ltd
Country of origin Scotland
Headquarters in Markinch.

Haig, also known as Dimple, Dimple Pinch,[1] or Haig's Pinch,[2] is brand of Scotch whisky, originally manufactured by John Haig & Co Ltd. The brand and its original distillery[clarification needed] are now part of Diageo, the world's largest spirits company (and a major producer of beer and wine).

History[edit]

Andrew Stein founded a distillery in the early 1720's in the Kennetpans near Stirling, which became Scotland's largest distillery by 1733.[3] It has been called the world's first commercial distillery.[4] Stein had taken over some land and distilling operations from a local monastery. (Stein's distillery is now in ruins, and fund-raising was attempted in early 2015 in an effort to try to preserve its remnants.[3])

Robert Haig was a distiller in the early 1600s and a member of the Scottish Clan Haig family. His great-grandson John Haig, who lived in the Kennetpans area, married Margaret Stein of the Stein family in 1751 and founded the company known as John Haig & Co.

Their daughter, also named Margaret, married John Jameson who founded the Jameson Irish Whiskey Company in Dublin in 1780.[5] The Stein, Haig, and Jameson families were significant figures in the whisky market from that time forward.

A Haig distillery, now known as the Cameronbridge distillery, was founded in 1824.[6][7] In 1830, it became the first distillery to produce grain whisky using the column still method invented by Robert Stein in 1826 (before the later better-known refinement developed by Aeneas Coffey).

John Haig & Co. was subsequently merged into the Distillers Company Limited (DCL) in 1877. The dimpled bottle was introduced in the 1890s. The bottle was registered as a trademark in the US in 1958 by Julius Lunsford. It and the bottle design for Coca-Cola (which was also registered by Lunsford) were the first two bottle designs to appear in the Principal Register of the United States Patent and Trademark Office.[8]

DCL combined with John Walker & Son and Buchanan-Dewar in 1925 and was then acquired by Guinness in 1986,[9] which put it into its United Distillers subsidiary in 1987. Guinness then merged with Grand Metropolitan to form Diageo in 1997.[10]

Most current variations of the Haig brand are produced using spirits from Diageo's Glenkinchie distillery and Linkwood distillery.

Promotions[edit]

One of their best known advertising slogans was Don't be vague, ask for Haig.[11][12]

A brand expression called Haig Club was launched in 2014 as a single grain whisky with no age statement, in association with David Beckham and Simon Fuller.[6][13] The spirits for Haig Club are sourced from the Cameronbridge distillery.

References[edit]

Notes[edit]

  1. ^ http://www.masterofmalt.com/whiskies/haig-dimple-15-year-old-whisky/
  2. ^ "Haig's Pinch". Masters of Malt. Retrieved 2014-04-04. 
  3. ^ a b McNamara, Stuart. "Haig Whisky Distillery Restoration & Preservation". Haig Whisky Club. Haig Whisky Club. Retrieved 5 May 2015. 
  4. ^ "July 2015: Work begins on ruin". Kennetpans Distillery. July 2015. Retrieved 2016-06-07. 
  5. ^ McNamara, Stuart. "Haig Whisky & Jameson – History of the Whisky Cousins". HaigWhisky.Com. Haig Whisky Club. Retrieved 5 May 2015. 
  6. ^ a b "About Haig Club". Haig Club official website. Retrieved 2016-03-04. 
  7. ^ "Haig Club Single Grain Scotch Launch". The Spirits Business. Retrieved 2 June 2016. 
  8. ^ Constance L. Hays (September 30, 1999), Julius R. Lunsford, 84, Trademark Law Expert, New York Times 
  9. ^ Guinness directors showed 'contempt for truth' BBC, 28 November 1997
  10. ^ Diageo: History
  11. ^ Elizabeth Knowles, "Advertising slogans", The Concise Oxford Dictionary of Quotations, Oxford University Press 
  12. ^ Top 10 advertising slogans, The Guardian, 10 July 2003 
  13. ^ "Diageo launches Haig Club – a new Scotch Whisky – in partnership With David Beckham and Simon Fuller". Diageo official website. Retrieved 2 June 2016. 

Haig Whisky Club

Bibliography[edit]

  • Laver, James (1959). The House of Haig. Markinch, Fife: John Haig & Co. OCLC 502228353.