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|Founded||October 6, 1895|
|Headquarters||Akasaka Biz Tower, 3-1, Akasaka, Minato, Tokyo, Japan|
|Junji Narita: Chairman & CEO, Kirokazu Toda: President & CEO|
Branding & identity|
Media planning and buying
Number of employees
Hakuhodo is the oldest advertising agency in Japan and was founded by Hironao Seki at Nihonbashi-Honshiroganecho, Tokyo, as an advertising space broker and wholesale distributor for educational magazines in October 1895. In October 2003 the company became part of the Hakuhodo DY Holdings after merging with other companies. Hakuhodo DY Holdings launched a unique media and entertainment company, Hakuhodo DY Media Partners Inc., in 2003.
In May 2014, the Company announced the acquisition of SYPartners LLC and Red Peak Group LLC.
Hakuhodo has a large international footprint with offices in many major cities across Asia, Europe & the Americas In Japan and in offices around the world.
Awards and recognition
Hakuhodo and its affiliate companies claim to have won awards and recognition at major advertising festivals for work on a number of different clients across categories including Cup Noodles "hungry?" campaign wins Grand Prix at the Cannes Lions International Advertising Festival in 1993 are created by Hakuhodo.
- (in English) Hakuhodo Inc.
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