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Hakuhodo Inc.
Public company
Industry Advertising
Public relations
Founded October 6, 1895
Headquarters Akasaka Biz Tower, 3-1, Akasaka, Minato, Tokyo, Japan
Key people
Junji Narita: Chairman & CEO, Kirokazu Toda: President & CEO
Products Branding & identity
Consumer insights
Market research
Media planning and buying
Public relations
Relationship marketing
Number of employees
3,107 (2011)
Website http://www.hakuhodo.jp/

Hakuhodo Inc. (株式会社博報堂, Kabushiki-gaisha Hakuhōdō) is a Japanese advertising and public relations company. It is headquartered at Akasaka Biz Tower in Akasaka, Minato, Tokyo.[1]


Hakuhodo is the oldest advertising agency in Japan[citation needed] and was founded by Hironao Seki at Nihonbashi-Honshiroganecho, Tokyo, as an advertising space broker and wholesale distributor for educational magazines in October 1895. In October 2003 the company became part of the Hakuhodo DY Holdings after merging with other companies. Hakuhodo DY Holdings launched a unique media and entertainment company, Hakuhodo DY Media Partners Inc., in 2003.

Global presence[edit]

Hakuhodo has a large international footprint with offices in many major cities across Asia, Europe & the Americas In Japan and in offices around the world.[2]

Awards and recognition[edit]

Hakuhodo and its affiliate companies claim to have won awards and recognition at major advertising festivals for work on a number of different clients across categories including Cup Noodles "hungry?" campaign wins Grand Prix at the Cannes Lions International Advertising Festival in 1993 are created by Hakuhodo.[3]


  1. ^ "Corporate Outline." Hakuhodo. Retrieved on November 8, 2009.
  2. ^ "[1]." Hakuhodo website International Network
  3. ^ "[2]." News articles about Hakuhodo

External links[edit]