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Private limited with share capital [1]
IndustryFood industry
FoundedBikaner, Rajasthan, India (1937; 82 years ago (1937)) [2]
ProductsSnacks, sweets, beverages, frozen foods
Revenue4,224.8 crore (US$590 million) (DEC 2017) [3]

Haldiram's is a major Indian sweets and snacks manufacturer[4][5] based in Bikaner, Rajasthan, India. The company has manufacturing plants in Nagpur, New Delhi, Kolkata, Bikaner.[5] Haldiram's has its own retail chain stores[6][7] and a range of restaurants in Nagpur, Kolkata, Patna, Lucknow, Noida and Delhi. In contemporary times, Haldiram's products are exported to several countries worldwide, including Sri Lanka, United Kingdom, United States, Canada, United Arab Emirates, Australia, New Zealand, Japan, Thailand and others.[2]

Haldiram's was founded in 1937 by Shri Ganga Bhishen Agarwal as a retail sweets and namkeen shop in Bikaner, Rajasthan.[2] In expansion, the company's first manufacturing plant was located in Calcutta.[2] In 1970 a larger manufacturing plant was established in Jaipur.[2] Another manufacturing plant was established in New Delhi, the capital of India, in the early 1990s, which also had retail store.[2] In 2003, the company began the process of developing convenience foods to be marketed to consumers.[8] In 2014, Haldiram was ranked 55th among India's most trusted brands according to the Brand Trust Report, a study conducted by Trust Research Advisory.[9] Haldiram's products are available across 50 countries & are even present in supermarkets like Tesco, Carrefour, Spinney's & Somerfield. It started exporting to US in 1993.[10]

Contemporary times[edit]

Many of Haldiram's retail stores are located in North India.[11] As part of the plans presented in the 2014 Railway budget by the then minister Sadanand Gowda of "serving better food on trains", Haldiram's started catering the Paschim Express, which runs between Amritsar and Mumbai from August 2014.[12]

Products Haldiram's has over 100 products.[13] Its products include frozen foods such as frozen meals,[14] ice cream[2] and kulfi,[2][15] sweets,[16] cookies, crackers, sherbet, papad, savories, chips[17] and other snacks. Haldiram's also produces fruit-flavored beverages and dairy products.[2] The company also produces ready-to-eat food since 2010.[14] It provides all type of traditional Indian food and sweets. In the 1990s, the production of potato-based foods was enabled by the importation of machinery from the United States designed for these purposes.[2]

Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites.[2] The pricing of the company's products is typically inexpensive compared to similar products made by other companies.[2] Prior and up to August 2003 in the United States market, the company's products were limited to potato chips.[8] The company's products are carried by some Indian supermarkets in the U.S.[15] In the U.S., Haldiram's products are popular with South Asian Americans.[18]


After being subjected to the allegations of pesticide adulteration, Haldirams’ snacks were refused admittance into USA by the country’s Food and Drug Administration (FDA) in 2015. Undergoing a comprehensive inspection for the possible excess lead levels, the company was given a clean chit by the Maharashtra Food and Drug Administration. The official statement by MFDA ascertained, "Samples of Haldirams’ bhujia sev, navratan mix, potato chips, sonpapdi, moong daal, etc., were tested. All were within limits.".[19] [20]


Haldiram's is very traditional in terms of advertising and promotions. However, to be in sync with current times, Haldirams tied up with Prem Ratan Dhan Payo (movie) & more than 1.5 crore (15 million) Haldiram snack packets were printed with the logo of the film & announcing a contest.[10]


  1. ^ "Haldiram's (foods) Limited". Company Check. Retrieved 2 September 2014.
  2. ^ a b c d e f g h i j k l Balakrishna, Sidharth. Case Studies in Marketing. Pearson Education India. pp. 63–68. ISBN 8131757978.
  3. ^ "Haldiram's (foods) Limited Revenue". Economic Times. Retrieved 2017-12-21.
  4. ^ Sohn, Timothy (8 April 2013). "Philadelphia students have a taste of India". Metro (Philadelphia). Retrieved 2 September 2014.
  5. ^ a b "Haldiram's to expand in northern region". One India. 2 July 2006. Retrieved 30 July 2017.
  6. ^ Ray (2010). Supply Chain Management for Retailing. Tata McGraw-Hill Education. p. 309. ISBN 0070145040.
  7. ^ O' Brien, Charmaine (2013). The Penguin Food Guide to India. Penguin UK. ISBN 9351185753.
  8. ^ a b Bhushan, Ratna; Damodaran, Harish (1 August 2003). "Haldiram lines up ready-to-eat items for Western market". The Hindu. Retrieved 2 September 2014.
  9. ^ "India's Most Trusted Brands 2014". Archived from the original on 2015-05-02.
  10. ^ a b "7 Interesting Facts About Haldirams You Wished You Knew Earlier". Ketchupp Blog. 2016-10-18. Retrieved 2016-11-05.
  11. ^ Goel, Manju (2014). A Textbook of Retail: For Class-9. Goyal Brothers Prakashan. p. 28.
  12. ^ "Now, food from MTR, ITC, Haldiram's on trains". Deccan Herald. 4 August 2014. Retrieved 2 September 2014.
  13. ^ Mishra, Ambreesh (27 November 2008). "Snack charmers". India Today. Retrieved 2 September 2014.
  14. ^ a b Pratap, Rashmi (22 August 2014). "The cooked-up story". The Hindu. Retrieved 2 September 2014.
  15. ^ a b (Staff reporter) (9 May 2012). "Haldiram Launches New Line of Frozen Products". India West. Retrieved 2 September 2014.
  16. ^ Ameen, Karishma (5 March 2013). "Haldiram's munchies, crunchies and sweets now in Dhaka". The Daily Star. Retrieved 2 September 2014.
  17. ^ "Haldiram's chips pack shows future packing date; owner claims its tampered by blackmailer Nagulkar!". Nagpur Today. 31 August 2014. Retrieved 2 September 2014.
  18. ^ India Today International, Volume 3, Issues 1-20. Living Media International Ltd. 2004.
  19. ^ "Maharashtra FDA gives clean chit to Haldiram snacks". Economic Times. Retrieved 3 Aug 2015.
  20. ^ India-made food products face USFDA heat, Haldiram's top list of rejected items, firstpost.com

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