Hallmark Drama

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Hallmark Drama
Hallmark Drama Logo.png
CountryUnited States
Broadcast areaNationwide
HeadquartersStudio City, California
OwnerCrown Media Holdings
Sister channels
LaunchedOctober 1, 2017; 5 years ago (2017-10-01)
Streaming media
Service(s)Frndly TV, fuboTV, Philo, Sling TV, Hulu + Live TV, Vidgo TV, YouTube TV

Hallmark Drama is an American cable television channel owned by Hallmark Cards' Crown Media Holdings. It is the sister channel to Hallmark Channel and Hallmark Movies & Mysteries, and focuses on family-friendly dramatic storytelling.[1]


In 2009, Crown Media Holdings and Hallmark chairman Donald J. Hall Jr. announced a new Hallmark network called "Hallmark Drama Channel". It was set to launch on March 2010, but the project was cancelled. In May 2017, the concept was picked up by Hallmark Channel (which at the time, is owned by Crown Media Holdings). The launch date was announced on June 1, 2017, and Hallmark Drama network was launched on October 1, 2017.[2] The channel's first new programming, Christmas Cookie Matchup in early December.[3]


Hallmark Drama's programming consists of family friendly movies and TV series from acquired content and Hallmark network library that are not being aired on either of its sister channels, Hallmark Channel or Hallmark Movies & Mysteries.[4] TV series from Hallmark library include Matlock and Magnum, P.I. [5] TV series airing on Hallmark Drama include Matlock, Little House on the Prairie, The Waltons, and Magnum, P.I. [6]

On August 26, 2019, it was announced that a new series, the channel's planned first original content, Christmas Cookie Matchup, originally titled Christmas Cookie Countdown and aired in December 2019.[3] Project Christmas Joy special was announced at the same time.[7] air on December 10, 2019.[8] The channel's first original movies were announced on July 26, 2019 as JL Family Ranch sequel and Signed, Sealed, Delivered franchise installment slated for 2020.[9]

As of April 2022, programming consisted of The Waltons, Matlock, Dr. Quinn, Medicine Woman, Little House on the Prairie, Magnum, P.I. and movies during the weekend. [10]

See also[edit]


  1. ^ Owen, Rob (July 31, 2017). "Tuned In: Hallmark to add another channel". Pittsburgh Post-Gazette. Archived from the original on August 1, 2017. Retrieved July 31, 2017.
  2. ^ Umstead, Thomas (July 31, 2017). "TCA17: Crown Media to Launch Hallmark Drama Cable Network". NextTV. Archived from the original on October 15, 2020. Retrieved June 25, 2020.
  3. ^ a b Chareunsy, Don (December 12, 2019). "Spokane's Ricky Webster wins Hallmark Drama's 'Christmas Cookie Matchup'". The Spokesman-Review. Archived from the original on December 12, 2019. Retrieved January 27, 2020.
  4. ^ Umstead, Thomas (Oct 2, 2017). "Hallmark Drama Channel Launches Into Headwinds for Linear Networks". Multichannel News. Archived from the original on November 7, 2017. Retrieved Oct 29, 2017.
  5. ^ Campbell, Courtney (September 1, 2017). "Great News: Hallmark Is Launching A New Channel". Country Living. Archived from the original on June 15, 2020. Retrieved January 23, 2020.
  6. ^ Malone, Michael (30 April 2018). "Hallmark Expands Brand With New Offerings". Broadcasting Cable. Archived from the original on 7 August 2020. Retrieved 25 June 2020.
  7. ^ Ellenbogen, Rachael (March 21, 2019). "Hallmark Upfronts 2019: New Christmas Competition Series, Podcast Hosts And Transformation Show". International Business Times. Archived from the original on March 22, 2019. Retrieved January 23, 2020.
  8. ^ "Hallmark's 'Project Christmas Joy' featuring Lee Co. tornado survivors airs tonight". WRBL. December 10, 2019. Archived from the original on December 29, 2019. Retrieved January 23, 2020.
  9. ^ "Crown Media Builds Hallmark Drama's Original Programming Slate with Two New Marquee Productions". TheFutonCritic.com. July 26, 2019. Archived from the original on October 15, 2020. Retrieved February 6, 2020.
  10. ^ COX Communications daily program grid

External links[edit]