Hallmark holiday

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

In the United States, a Hallmark holiday is a holiday that is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally or historically significant event. The name comes from Hallmark Cards, a privately owned American company, that benefits from such manufactured events through sales of greeting cards and other items. Holidays that have been referred to as "Hallmark holidays" include Valentine's Day, Mother's Day, Father's Day, Grandparents Day, National Son's Day, National Daughter's Day, Sweetest Day, Boss's Day, Administrative Professionals' Day, Teacher Appreciation Day, Clergy Appreciation Day, Graduation Day, and others.[1][2]

Though holidays such as Valentine's Day have been celebrated since the 5th century AD as the Feast of St. Valentine, and Mother's Day observed since the 1780s in England and later America as a day to "Go A'mothering", and others, all observed long before the Hallmark Company was founded in 1910. The Hallmark corporation maintains that it "can't take credit for creating holidays."[3]

See also[edit]


  1. ^ Wood, Zoe (May 2010). "Birthday Wishes: Hallmark Celebrates a Century of Schmaltz". The Guardian. London. Retrieved February 14, 2012.
  2. ^ Stampler, Laura. "Here Are The 7 Dumbest 'Hallmark Holidays'". Business Insider. Retrieved 2021-06-21.
  3. ^ "How a Holiday Becomes A Card Sending Occasion" (Press release). Hallmark Cards. Archived from the original on October 11, 2007. Retrieved October 17, 2007. While we're honored that people so closely link the Hallmark name with celebrations and special occasions, we can't take credit for creating holidays

Further reading[edit]