Hanako (magazine)

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Hanako cover 963.jpg
Cover of Hanako No. 963, January 2010
CategoriesWomen's magazine
FrequencyEvery second week
First issue2 June 1988
CompanyMagazine House
Based inTokyo

Hanako is a Japanese biweekly magazine for young women.

History and profile[edit]

Hanako was first published in 1988.[1][2] The magazine was established by Magazine House[3][4] which also publishes it. The headquarters is in Tokyo.[2] It features shops, fashion, restaurants and theaters in Tokyo and abroad. The target audience is women in their 20s, who are often working as "office ladies" and are unmarried, living with their parents and with a large disposable income and savings.[5][6][7][8]

Hanako has been very influential and is often referred to as a style bible. Businesses featured in the magazine has seen a wave of customers, in Japan and abroad.[9][10][11] Its readers and their likes are referred to as Hanako-zoku (literally "Hanako tribe"), the original readership were called the Hanako generation and their perceived irresponsibility is called Hanako syndrome.[5][6]

Hanako is published exclusively in the Tokyo metropolitan area.[8] Hanako West covers the Kansai region with Osaka, Kobe and Kyoto. The male equivalent from the same publisher is Popeye.[7] The name of the magazine is from Hanako (花子, 華子), is a common Japanese female given name.[8] The logo and cover between 1989 and 1999 were designed by Australian artist Ken Done.[12]


  1. ^ Stephanie Assmann (20 October 2003). "Japanese Women's Magazines". EJCJS. Retrieved 14 November 2014.
  2. ^ a b The Far East and Australasia 2003. Psychology Press. 2002. p. 624. ISBN 978-1-85743-133-9. Retrieved 7 August 2015.
  3. ^ "History of Magazines in Japan: 1867-1988". Kanzaki. Retrieved 7 August 2015.
  4. ^ Sean Mooney (2000), 5,110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to Advertising in Japan, Greenwood Publishing Group, p. 123, ISBN 978-1-56720-361-5, retrieved 15 September 2016
  5. ^ a b Buckley, Sandra (2002). Encyclopedia of contemporary Japanese culture. Taylor & Francis. p. 184. ISBN 0-415-14344-6.
  6. ^ a b Jolivet, Muriel (1997). Japan, the Childless Society?: The Crisis of Motherhood. CRC Press / Routledge. pp. 141–142. ISBN 0-203-97532-4.
  7. ^ a b White, Merry (1994). The material child: coming of age in Japan and America (reprint ed.). University of California Press. p. 115. ISBN 0-520-08940-5.
  8. ^ a b c Tanaka, Keiko (1998). "Japanese Women's Magazines, the language of aspiration". In Dolores P. Martinez (ed.). The worlds of Japanese popular culture: gender, shifting boundaries and global cultures (reprint ed.). Cambridge University Press. p. 113. ISBN 0-521-63729-5.
  9. ^ Melville, Ian (1999). Marketing in Japan. Elsevier. p. 173. ISBN 0-7506-4145-2.
  10. ^ Takeda, Hiroko (2005). The political economy of reproduction in Japan: between nation-state and everyday life. Routledge. p. 243. ISBN 0-415-32190-5.
  11. ^ Cooper-Chen, Anne; Kodama, Miiko (1997). Mass communication in Japan. Wiley-Blackwell. pp. 90–91. ISBN 0-8138-2710-8.
  12. ^ Carr, Richard. "The Art of Ken Done". Studio International. The Studio Trust. Retrieved 14 January 2010.

External links[edit]