Hannah Diamond

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Hannah Diamond
Also known asHannah Amond[1]
Born (1991-06-20) 20 June 1991 (age 28)
OriginNorwich, England, U.K.
  • Singer
  • songwriter
  • visual artist
  • photographer
Years active2013–present
LabelsPC Music
Associated acts

Hannah Diamond (born 20 June 1991[4] is an English singer, songwriter, photographer and visual artist. Diamond has released ten solo singles on the PC Music record label since 2013,[5] and her single "Attachment" was called "bubblegum hyper reality" by Stereogum.[6] Her music often develops an aesthetic of heavily produced cuteness in tension with sincerity.[7] She has been one of PC Music's more serious attempts to establish "a new kind of popstar".[8] Diamond released her debut studio album, Reflections, on 22 November 2019.

Music career[edit]

2012–2015: Music beginnings[edit]

Diamond met GFOTY through a friend, and GFOTY introduced her to A. G. Cook.[9] After a vocalist failed to show up to a session with Cook, the two worked on their first musical collaboration. In 2012, they recorded Diamond's first solo song, titled "Attachment".[10] Diamond released her debut single "Pink and Blue" through PC Music in October 2013. The song resembles a lullaby, with a harshly synthetic quality.[11] The attention received by "Pink and Blue" helped to introduce the fledgling label,[12] and it placed 5th on Fact's list of "The 100 best tracks of the decade so far".[13]

The following January, Diamond appeared on A. G. Cook's "Keri Baby". The song toyed with the idea of Diamond as an MP3 file or a digital entity on a screen.[14][15] Diamond made her first live performance in April, at Basement in London.[16] She released "Attachment" as her second single later that month. "Attachment" is a melancholy ballad about modern relationships, with a high-pitched melody backed by farcical harmonies.[17][18]

Diamond's third solo single "Every Night" was released in November 2014 and became PC Music's first single available through the iTunes Store.[20] The song discusses feelings of desire and showcases a more bold personality than Diamond's earlier songs.[21] Her vocals are childlike and staccato, supported by "oh-ooh-oh" harmonies.[20][22] The production drew comparisons to La Bouche and "Call Me Maybe" by Carly Rae Jepsen.[20][23] "Every Night" received nearly 200,000 plays on SoundCloud within two weeks, and it became Diamond's first song to appear on a Billboard chart, reaching 28th on the Emerging Artists chart.[20]

March 2015 saw Diamond head to the USA to play the PC Music showcase at the Empire Garage in Austin, Texas as part of SXSW. Her performance was very well received with The Guardian calling it a "well-crafted performance, as much about the aesthetic and choreography as the camp songs"[24] and according to Flavorwire was the one "who impressed the most."[25] On 8 May 2015, Diamond performed as part of a PC Music show at BRIC House in Brooklyn, New York as part of the Red Bull Music Academy Festival. The show was billed as the premiere of Pop Cube, "a multimedia reality network".[26] In November 2015, Diamond released her song "Hi" with a music video made in conjunction with i-D magazine. After having the resources to produce her first music video, she selected "Hi" as a "way of tying up my older material, and a good way of introducing my next phase".[27] Diamond had begun recording a full-length album, originally planned for release in 2015.[27][28]

2016–present: Soon I Won't See You at All and Reflections[edit]

February 2016 saw Hannah Diamond collaborate with Charli XCX on a new track titled 'Paradise', which featured on XCX's Vroom Vroom EP, the first release on XCX's label "Vroom Vroom Recordings". According to the singer, the label will combine her "love for bubblegum pop with mystery and darkness."[29] In October that year, Diamond released the new single 'Fade Away' with a lyric video via PC Music.[30] On 22 December 2016, Diamond released a free single, 'Make Believe', which was produced by easyFun and A.G. Cook.[31][32]

On 13 December 2017, she released a new mix, 'Soon I won't see you at all', which contains three new tracks, one of which is a cover of 'Concrete Angel' by Gareth Emery. It was made available on YouTube for streaming with a link to a ZIP file of the mix in the description.[33] On 16 November 2018, Diamond released True, which is the lead single from her debut album Reflections which was released on 22 November 2019.[34]

On 17 September 2019, Diamond released the song 'Part of Me' with Danny L Harle. Just over a month later on October 30, Diamond released the single "Invisible" with its accompanying music video. With this release, she also announced the release date for Reflections and revealed the album artwork, as well as confirming her first headlining tour ‘The Invisible Tour’. On 13 November, Diamond released another single leading up to the release of her album, titled 'Love Goes On'. The song was released with an accompanying music video.

On 31 October 2019, she announced her first headlining tour "The Invisible Tour" and added new dates on 1 November, 4 November and 28 November 2019. The tour is set to begin on 4 December 2019. On 22 November 2019, her debut album "Reflections" was released, and the tracklist was revealed the day before.

Visual artistry[edit]

Growing up, Diamond followed the work of fashion photographers such as Mert and Marcus, David LaChapelle, and Nick Knight.[10] She studied fashion communication and styling, and her early work focused on internet celebrities.[35] She is a member of Diamond Wright, which has made promotional images for QT, latex clothing brand Meat, and PC Music artist Princess Bambi.[19] In 2015, she shot Charli XCX in global commercial campaigns for Boohoo and Lynx Impulse.[36] Before the founding of PC Music, Diamond worked with Cook on marketing material for makeup brand Illamasqua.[35] She has also done work as co-editor and director of photography for LOGO Magazine.[19]

She cited the futuristic visuals for TLC's "Waterfalls" music video as influential for their emphasis on technology.[37] Diamond's music is often inspired by high-definition imagery and fashion campaigns.[9] Cook describes her as an artist "in control of [her] own image", noting Diamond's involvement in producing the promotional material.[38] Her cover artwork uses heavy photo retouching to produce unnatural, hyperreal versions of herself.[35][39] The covers show Diamond in front of empty, one-dimensional spaces.[40] Her outfits are influenced by London streetwear, and she is known for wearing her trademark pastel pink puffa jacket.[38][41] January 2016 saw Diamond feature on the cover of OKgrl, a new online platform created by stylist Louby Mcloughlin & DVTK, the ex digital directors of fashion brand Kenzo.[42] Diamond has also spent time designing typefaces, including a new font which was featured in the lyric video for her song True.[43]

As a photographer, Diamond's most recent work includes a 2018 cover feature for DIY, featuring Years & Years' Olly Alexander.[44] So far in 2019, Diamond has shot for Sophia Webster's Spring/Summer 2019 campaign,[45] the cover feature of the second issue of the French magazine Jalouse, which features Migos rapper Offset,[46] and she additionally shot a L'Officiel editorial for Charli XCX promoting her new album Charli.[47]



Title Album details


Title Album details
Soon I Won't See You at All
  • Released: 13 December 2017
  • Label: PC Music
  • Formats: Digital download


Title Year Label Album
"Pink and Blue" 2013 PC Music Non-album singles
"Attachment" 2014
"Every Night"
"Hi" 2015
"Fade Away" 2016 Reflections
"Make Believe"
"True" 2018
"Part of Me" (with Danny L Harle) 2019 Non-album single
"Invisible" Reflections
"Love Goes On"

Featured singles[edit]

Title Year Label Album
"Keri Baby" (A. G. Cook featuring Hannah Diamond) 2014 PC Music Non-album singles
"Drop FM" (A. G. Cook featuring Hannah Diamond) 2015

Guest appearances[edit]

Title Year Label Album
"Paradise" (Charli XCX featuring Hannah Diamond) 2016 Vroom Vroom Recordings Vroom Vroom
"Out Of My Head REMIX" (A. G. Cook featuring Mykki Blanco, Dorian Electra, Tommy Cash and Hannah Diamond) 2017 N/A Non-album single


The Invisible Tour (2019-2020)

The Invisible Tour is the first headlining tour by Hannah Diamond in support of her debut album Reflections. On 31 October 2019, She announced second show in London, followed by the one in Paris and Berlin the following day. Due to high demand, she added the first London show on 4 November. On 13 November, she announced that the Opening Act for the London shows will be Namasenda. On 28 November, she announced the second leg of her tour.

The Tour is Set to begin in London, UK on 4 December 2019, and is currently set to finish in Brighton, UK on 5 March 2020. The tour visits 4 countries, including U.K., France, Germany and the Netherlands

The Invisible Tour (2019-2020)
Date City Country Venue Opening Act(s)
Leg 1
4 December 2019 London United Kingdom Fire Namasenda
5 December 2019
11 December 2019 Paris France La Boule Noire N/A
12 December 2019 Berlin Germany Fitzroy
Leg 2
26 February 2020 Amsterdam The Netherlands OT301 N/A
1 March 2020 Glasgow United Kingdom Stereo
3 March 2020 Manchester Yes (Pink Room)
4 March 2020 Bristol The Exchange
5 March 2020 Brighton Patterns


  1. ^ Wright, William. "From Inside Frieze London". V. Retrieved 8 March 2015.
  2. ^ Berner, Sooanne (12 February 2016). "Hannah Diamond fulfils your electropop dreams". Dazed. Retrieved 17 January 2017.
  3. ^ "HANNAH DIAMOND TAKES BUBBLEGUM POP TO A WHOLE NEW LEVEL". Claude Magazine. 24 April 2014. Retrieved 23 May 2016.
  4. ^ @Hannahdiamond_ (21 June 2016). "Thank u everyone for all the birthday wishes yesterday!!" (Tweet) – via Twitter.
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  19. ^ a b c Sherburne, Philip (17 September 2014). "PC Music's Twisted Electronic Pop: A User's Manual". Pitchfork. Retrieved 20 January 2015.
  20. ^ a b c d Anderson, Trevor (4 December 2014). "Will Butler, Against the Current & Hannah Diamond: Emerging Picks of the Week". Billboard. Retrieved 21 January 2015.
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  28. ^ Rettig, James (19 February 2015). "A. G. Cook – 'Drop FM' (Feat. Hannah Diamond)". Stereogum. Retrieved 1 March 2015.
  29. ^ "Charli XCX and Hannah Diamond unleash rave-ready 'Paradise'". FACT Magazine: Music News, New Music. Retrieved 29 February 2016.
  30. ^ "Hannah Diamond Shares Addictive And Glossy Track "Fade Away"". The FADER.
  31. ^ Breihan, Tom (22 December 2016). "Hannah Diamond – "Make Believe"". Stereogum. SpinMusic. Retrieved 22 December 2016.
  32. ^ "Make Believe". PC Music. Retrieved 22 December 2016.
  33. ^ "Stream Hannah Diamond's Soon I Won't See You At All Mix". 13 December 2017.
  34. ^ "Hannah Diamond - "True"". Stereogum. 15 November 2018. Retrieved 16 November 2018.
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  36. ^ "Diamond Wright on Twitter". Twitter. Retrieved 4 November 2015.
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  42. ^ "OKgrl is here! | Wonderland Magazine". Wonderland Magazine. Retrieved 15 February 2016.
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  44. ^ "LET IT BURN: YEARS & YEARS | DIY Magazine". DIY mag. Retrieved 14 August 2019.
  45. ^ "Wedding Crushers for Sophia Webster | Hannah Diamond". Hannahdiamond.com. Retrieved 14 August 2019.
  46. ^ "Offset for Jalouse | Hannah Diamond". hannahdiamond.com. Retrieved 14 August 2019.
  47. ^ "Charli XCX Has Leveled Up Through New Album 'Charli'". lofficielusa.com. Retrieved 29 October 2019.

External links[edit]