Happie Nuts

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Happie Nuts
Happie Nuts, September 2010.jpg
September 2010
Categories Fashion
Frequency Monthly
Circulation 190,000[1]
Publisher Inforest
First issue November 2004
Final issue March 2016
Country Japan
Based in Tokyo
Language Japanese

Happie Nuts was a gal fashion magazine published monthly in Japan by Inforest Publishing. Targeted at women in their late teens and early 20s, Happie Nuts was highly oriented toward the style of oneh-gal ("o-neh-san gal", lit. "older-sister gal") and dark-skin.[2] Based in Tokyo,[3] it was in circulation between 2004 and 2016.

History[edit]

Happie Nuts was first published in November 2004[4][5] as the successor to Happie, a fashion magazine targeted at female teenagers.[6] Happie Nuts spawned its special edition, Koakuma & Nuts, in October 2005, which later grew to be Koakuma Ageha as one of the highest-selling fashion magazines in Japan.[7]

In 2014 Happie Nuts was closed, but was restarted in July 2015.[5] However, the magazine ended publication again in March 2016.[5]

Model[edit]

Its exclusive models were called "Nuts Mates",[4] which have included Ena Matsumoto, Sayoko Ozaki, Akane Satomi, Sayaka Taniguchi, Miyu Ishima, Saki Nanba, Eriko Tachiya, Shizuka Takeda, Hiromi, Akane Suda, and Nicole Abe.[8]

References[edit]

  1. ^ "Handling media : Happie Nuts", Get & Co. (in Japanese)
  2. ^ "Happie Nuts", Women's Fashion Magazine Guide (in Japanese)
  3. ^ Roman Cybriwsky (18 February 2011), Historical Dictionary of Tokyo, Scarecrow Press, p. 68, ISBN 978-0-8108-7489-3, retrieved 15 September 2016 
  4. ^ a b "Happie Nuts", Model Press (in Japanese)
  5. ^ a b c "Relaunched gyaru magazine Happie Nuts closes again". Japan Trends. 21 April 2016. Retrieved 30 April 2016. 
  6. ^ "Report About Segment Change Due To Clarification Of Business Concept", 28 May 2007, Sevenseas Holdings (the parent company of Inforest) (in Japanese)
  7. ^ "Interview with the chief editor of 'Koakuma Ageha', there are only two things in the world : 'kawaii' or 'not kawaii'", 14 July 2009, Gigazine (in Japanese)
  8. ^ "Happie Nuts" dead link (http://www.l-f-tokyo.com/magazine/happienuts/), Ladies Fashion Tokyo (in Japanese)

External[edit]