Happy Face Entertainment

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Happy Face Entertainment
Native name
해피페이스 엔터테인먼트
Formerly called
Harvest Entertainment
Founded August 15, 2008 (2008-08-15)
Founder E-Tribe
Headquarters Seoul, South Korea
Number of locations
Dongjin Building, Sunreung-ro 112gil 8, Gangnam-gu
Key people
Lee Joo-won (CEO)
Parent Imagine Asia (since 2016)
Subsidiaries HF Music Company
Website http://www.happyfaceent.co.kr

Happy Face Entertainment (Hangul: 해피페이스 엔터테인먼트) is a South Korean entertainment company established in 2008 by producer E-Tribe's Ahn Myung-won and Kim Young-deuk.


2008–2010: Establishment and mainstream breakthrough[edit]

Happy Face Entertainment was established on August 15, 2008, as Harvest Entertainment (풍년 엔터테인먼트). The agency changed their name to Happy Face Entertainment on January 23, 2009.

The agency debuted their first artist, Nassun, through Lee Hyo-ri's 2008 smash hit U-Go-Girl, which was produced by E-Tribe. This single launched E-Tribe, Nassun, and the agency into mainstream popularity.

On January 5, 2009, Girls' Generation released the single Gee, which was produced by E-Tribe. The single experienced enormous success, charting at number one on South Korea's Gaon Chart for two straight months and claiming over ten year-end awards. A Japanese version of the song was released in 2010 with composition credits still belonging to E-Tribe.

Rap-pop duo One Two (previously established in 2003), signed a contract with Happy Face Entertainment in early 2009. The duo released "Starry Night", "Bad Girl (ft. Seo In-young), "Walala Lalale", and "Very Good" before their disbandment in late 2010.[1]

The agency briefly worked with HybRefine and Sanchez, now known as Phantom, in 2010 to produce the singles "You Can Fly", "Cosmic Dance", "Rain U", and "Sanchez-San Toi".[2]

2011–present: Debuting artist, joint venture and development[edit]

Following the success of E-Tribe's productions, the label made the decision to debut their first idol girl group, Dal Shabet.[3]

On May 4, 2011, it was announced that Happy Face Entertainment would be merging with Y-WHO Enterprise, small entertainment agency founded by ex-4men member, and current Vibe member, Yoon Min-soo.[4]With the merger, Y-WHO Enterprise artists 4men, Bebe Mignon and MIIII officially became label-mates of Nassun and Dal Shabet.

In mid-2012, it was revealed that Bebe Mignon members Haegeum and Park Ga-Eul had left Happy Face Entertainment, effectively disbanding the group. Ben has since been re-debuted by the agency as a solo artist.[5]

Actress Yeon Mi-Ju of the hit television series Lovers signed an exclusive contract with Happy Face Entertainment on May 21, 2014.[6]

On July 31, 2014, famous breakdancer and recording artist Nam Hyun-joon and his wife Park Aeri joined the company.[7]

In September 2014, Happy Face Entertainment debuted MINX, its first girl group since Dal Shabet three years prior.[8]

In January 2017, Happy Face Entertainment re-formed MINX to be a seven-member girl group, Dreamcatcher.



HF Music Company[edit]

In 2017, Happy Face Entertainment launched their first subsidiary label named HF Music Company. On January 31, 2017 Kpop Star 5 contestant Lee Si-eun signed an exclusive contract with HF Music Company.[9] In April 2017, the label send their four male trainee to participated in the second season of Produce 101. In August 2017, the label debuted trio Classmate.[10][11]


Recording artists[edit]

HF Music Company

  • Lee Si-eun
  • Classmate


  • Lee Seung-ho

Former artists[edit]

Recording artists


  • Yeon Mi-ju (2014–????)


External links[edit]