Hard sell

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For the BBC TV show, see Hard Sell (TV series). For the upcoming film, see Hard Sell (film).

In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach works in opposition to a soft sell.

The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling.

A hard sell may alienate some customers, who find it off-putting. However, the approach can also prove effective by manipulating the customer and causing them to purchase the product out of guilt or fear.