Harp Lager

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Harp Lager
Inception1960
ManufacturerDiageo
WebsiteDiageo.com: Harp lager
Notes
Pale lager

Harp Lager is an Irish lager created in 1960. Formerly produced at the Great Northern Brewery in Dundalk, it is now brewed in Dublin. It is a major lager brand throughout most of Northern Ireland, but is now rarely available in the Republic of Ireland.

History[edit]

The Royal Brewery, Moss Side, Manchester where Harp Lager was formerly brewed

Harp Lager was first produced in 1960 as a bottled beer by the Guinness company (now Diageo), in response to the trend among drinkers in Ireland and Britain towards Continental lager. Guinness converted its Dundalk brewery into a modern lager production plant with the guidance of Dr. Herman Muender, a distinguished German brewer.[1] Various names were considered for the brand, including Atlas, Cresta and Dolphin, before Harp was chosen.[2] The brand was marketed with the Brian Boru harp as its emblem.

By 1961 a consortium of brewers, Courage, Barclay & Simonds, Scottish & Newcastle, Bass, Mitchells & Butlers and Guinness, grouped together as Harp Lager Ltd to brew and market the beer.[3][4] Courage's Alton Brewery, where Courage Director's had been brewed, was rebuilt to produce the lager in Great Britain.[2]

By 1964, the product was being sold on draught and led in its category for sales. Members of the Harp consortium changed over the years, with Courage and Scottish & Newcastle leaving in 1979, but becoming franchisees.[5] Currently available on draught, and in 330ml and 500ml bottles, its top market is Ulster, especially Northern Ireland and County Donegal. In 2005, Harp saw a makeover as Diageo Ireland separated the brand from Guinness.

On 9 May 2008, Diageo Ireland announced that it would close the Dundalk Brewery along with the Kilkenny Brewery over a five-year period.[6] The last Harp was brewed at Great Northern in October 2013, after which production moved to Diageo's sole Irish brewery, St James's Gate Brewery in St. James's Gate, Dublin.[7]

Today, Harp is brewed in the Dublin brewery for Ireland and Hydes Brewery, Salford for Great Britain.[dubious ] In Australia, distribution is handled by Carlton & United Breweries. In North America, Diageo exports from the UK arrive in bottle and cask condition, labeled an "imported from Ireland" lager from St. James Gate, Dublin on its packaging.

Marketing[edit]

An advertising hoarding in Belfast

For many years the slogan "Harp stays sharp" was used in advertisements. It was written by the advertising executive Rod Allen.[8] Recently[when?] it has used the slogan "Look on the Harp side".

References[edit]

  1. ^ "Harp medal-winning lager – Diageo Ireland". replay.waybackmachine.org. Archived from the original on 8 February 2009. Retrieved 12 March 2011.CS1 maint: unfit URL (link)
  2. ^ a b "The Grand Union Brewery - History of Lager". siteset.co.uk. Archived from the original on 1 October 2011. Retrieved 12 March 2011.
  3. ^ Lawrence A. Wenner, Steven J. Jack (2009). Sport, beer, and gender: promotional culture and contemporary social life. Peter Lang. p. 60.
  4. ^ Jack S. Blocker; David M. Fahey; Ian R. Tyrrell (2003). Alcohol and Temperance in Modern History: An International Encyclopedia. ABC-CLIO. p. 177. ISBN 978-1-57607-833-4.
  5. ^ "Dundalk grows and develops"archive link September 2006 (Wayback Machine), Diageo
  6. ^ RTE news: closure of two Diageo breweries
  7. ^ Irish Independent: Harp brewery shuts up shop after half-century
  8. ^ "Rod Allen – Obituary". The Times. Retrieved 12 March 2011.

External links[edit]