Hasbro Studios

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Hasbro Studios, LLC
Subsidiary
Industry Entertainment
Predecessor Claster Television
Founded Los Angeles, California, United States (2009 (2009))
Headquarters Burbank, California, United States
Number of locations
3
Key people
Stephen J. Davis (President)
Production output
Services Licensing
Parent Hasbro
Divisions
Website hasbrostudios.com
Hasbro Studios (Burbank headquarters at Starz Plaza pictured).

Hasbro Studios is an American production company located in Burbank, California. It is a wholly owned subsidiary of Hasbro. This company is best known for films and shows such as the My Little Pony: Equestria Girls film series and My Little Pony: Friendship Is Magic TV series. Originally just a TV production division, many of its TV shows, such as My Little Pony: Friendship Is Magic and Littlest Pet Shop, are based on Hasbro properties and are broadcast on the Discovery Family television network, a joint venture between Hasbro and Discovery Communications.[1][2]

Allspark Pictures is Hasbro Studios' self-financing/co-financing film unit.[2] Cake Mix Studio is the company's Rhode Island-based commercials and short content producer.[1]

Background[edit]

In the early 1980s, when Hasbro decided to begin creating animated series based on their properties, they hired Sunbow Productions, who was already producing commercials for them, to create such series as G.I. Joe and The Transformers.[3] In May 2008, Hasbro reacquired the animated series based on their properties from Sunbow Productions, so they could create programs in-house.[3]

History[edit]

Hasbro Studios was formed in 2009 for TV development, production, and distribution under Stephen Davis as president.[1] On November 9, 2010, Hasbro Studios signed an agreement with Canadian media company Corus Entertainment to broadcast their productions on Canadian television networks, such as YTV and Teletoon.[4] On October 6, 2011, Hasbro Studios signed an agreement with seven US and international airlines, such as Continental Airlines and Qantas, to broadcast shows on their planes.[5] In March 2012, the studio started venturing into foreign co-productions starting with Play-Doh (DoPei Le Doh), mixed animation and live action series with Toonmax, part of the Shanghai Media Group.[6]

In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their Los Angeles-based film group and Cake Mix Studio, the company's Rhode Island-based commercials and short content producer.[1] On February 28, 2013, the studio laid off three staffers in its Game & Reality Show Production & Development department and moved that department under Vice President Kevin Belinkoff to the animation department's executive plus outside creative consultants.[7]

Hub Network was renamed Discovery Family on October 13, 2014 after Hasbro gave up some of its ownership to their joint-partner Discovery Communications.[8] On October 20, the studio announced a new film self-finance/co-finance production label Allspark Pictures.[2]

On December 15, 2015, Hasbro Studios and Paramount Pictures had agreed to a deal creating a five-property movie universe produced by Hasbro's Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionairies, M.A.S.K. and Rom.[9]

Allspark Pictures logo

After two attempted films for Stretch Armstrong, the property was pick up by Netflix for a full 26-episode order as an animated series making it the first deal between the company and the streaming service.[10]

Filmography[edit]

Animated television[edit]

Title Production partner Premiere Finale Channel
Pound Puppies
October 10, 2010 November 16, 2013 The Hub / Hub Network
My Little Pony: Friendship Is Magic DHX Media/Vancouver
Top Draw Animation
October 10, 2010 present The Hub / Hub Network / Discovery Family
The Adventures of Chuck and Friends Nelvana
Pipeline Studios
October 15, 2010 January 9, 2012 The Hub
G.I. Joe: Renegades Darby Pop Productions
Moi Animation
Hanho Heung-Up
JM Animation
November 26, 2010 July 23, 2011 The Hub
Transformers: Prime
November 29, 2010 July 26, 2013 The Hub / Hub Network
Transformers: Rescue Bots
  • Atomic Cartoons
  • Darby Pop Productions
  • (season 1)
  • Vision Animation
  • Moody Street Kids
  • (season 2)
  • DHX Media
  • Top Draw Animation
  • (episodes 53 to 104)
February 18, 2012 October 22, 2016 The Hub / Hub Network / Discovery Family
Kaijudo Moi Animation
DR Movie
June 2, 2012 December 28, 2013 The Hub / Hub Network
Littlest Pet Shop DHX Media/Vancouver
Top Draw Animation
November 10, 2012 June 4, 2016 The Hub / Hub Network / Discovery Family
Transformers: Robots in Disguise Darby Pop Productions
Polygon Animation
March 14, 2015[11][12] present Cartoon Network
Blazing Team Guangdong Alpha Animation & Culture Co. November 13, 2015 present Discovery Family[13]
  • Play-Doh (DoPei Le Doh)
  • mixed animation and live action
  • 52 x 11 minute episodes
Toonmax TBA Announced Chinese channel[6]
Transformers: Rescue Bots Academy Boulder Media Limited TBA Announced[14]
Nezha and Transformers CCTV Animation TBA Announced CCTV[15]

Web animation[edit]

Title Production partner Premiere Finale Platform
Transformers: Combiner Wars Machinima, Inc.
Tatsunoko Production[16]
August 2, 2016 September 20, 2016 go90[17][18]
Hanazuki: Full of Treasures Titmouse, Inc.
Juban Productions
January 11, 2017[19] ongoing YouTube[20]
Transformers: Titans Return Machinima, Inc.
Tatsunoko Production
2017 go90
YouTube[21][22]
Stretch Armstrong and the Flex Fighters 2017 Netflix[10]
Littlest Pet Shop: Unleashed Boulder Media Limited[14] YouTube

Live-action television[edit]

Title Production partner Premiere Finale Channel Notes
Family Game Night ZOO Productions October 10, 2010 November 9, 2014 The Hub / Discovery Family[23]
Pictureka! Linda Ellman Productions October 11, 2010 January 13, 2011 The Hub
Taylor Swift: Journey to Fearless Big Machine
Shout! Factory
October 22, 2010 October 24, 2010 The Hub
Hubworld Natural 9 Entertainment November 5, 2010 October 29, 2011 The Hub
The Game of Life Andrew Golder Productions
1/17 Productions
September 3, 2011 April 22, 2012 The Hub
Scrabble Showdown Rubicon Entertainment September 3, 2011 April 22, 2012 The Hub
Clue Metzner Films November 14, 2011 November 17, 2011 The Hub
Monopoly Millionaires' Club Entertain The Brutes
Scientific Games
February 7, 2015[24] April 30, 2016[25] Syndication
Boggle Battle[26][27] Entertainment One
Keller/Noll[28]
TBA TBA TBA

Films[edit]

Title Year Released Notes
My Little Pony: Equestria Girls June 16, 2013 Theaters[29]
Transformers Prime Beast Hunters: Predacons Rising October 4, 2013 Hub Network[30]
My Little Pony: Equestria Girls – Rainbow Rocks[31] September 27, 2014 Theaters
My Little Pony: Equestria Girls – Friendship Games[32] September 26, 2015 Discovery Family
My Little Pony: Equestria Girls – Legend of Everfree October 1, 2016 Netflix[33]
My Little Pony: Equestria Girls TV specials June 24 – July 8, 2017[34] Discovery Family / Netflix 3 TV specials 22 minutes each[35]

Hasbro Films[edit]

Hasbro Films
Division
Industry Entertainment
Headquarters Universal City, California[36], USA
Services Film Development
Parent Hasbro Studios
(Hasbro)
Divisions Allspark Pictures (label)
Website hasbrostudios.com

Hasbro Films, or Hasbro Film Group, is a film development unit within Hasbro Studios, a division of Hasbro tasked with developing movies for Hasbro properties.[37]

Background[edit]

In 1986, The Transformers: The Movie and My Little Pony: The Movie, animated theatrical films based on Hasbro properties, were released. Waddingtons, later purchased by Hasbro in 1994,[38] Clue's US licensee, licensed a Clue film, released in 1985. Hasbro had previously licensed Transformers to DreamWorks for a live action film released in 2007.[39] The Transformers franchise continued solely with Paramount Pictures, the distribution of and acquirer of DreamWorks, with the addition of the G.I. Joe property.[36]

Hasbro Films history[edit]

Hasbro and Universal Pictures signed an agreement in February 2008 to derive and produce four films from seven Hasbro properties: Battleship, Candy Land, Clue, Magic: The Gathering, Monopoly, Ouija, and Stretch Armstrong. Hasbro was to pay for all development costs for the films and Universal was supposed to pay $5 million per property not made into films.[36] In May, Bennett Schneir was hired to lead its film division[40] while Hasbro also reacquired animated series based on their properties from Sunbow Productions.[3]

By January 2012, all Hasbro properties at Universal — except for Battleship and Ouija — were halted in development. While Hasbro's film division continued to have an office on the Universal lot, Hasbro was able to take the Universal agreement properties to any studio.[36] Universal paid a multimillion-dollar fee instead of the $5 million per property to depart from the agreement.[41]

On 31 January 2011, it was announced that Columbia Pictures, Happy Madison, and Adam Sandler were in final negotiations to develop the Candy Land film.[42] In February, Stretch Armstrong was set up with Relativity Media.[36] In October, Hasbro signed a three picture co-production two-year deal which includes a first look provision with Emmett/Furla for Monopoly, Action Man, and Hungry Hungry Hippos, with Envision Entertainment's partners Stepan Martisoyan and Remington Chase as co-financiers.[43] In December, Hasbro transferred the feature films division into Hasbro Studios along with its other short film division.[1] By October 10, 2013, Relativity and Hasbro had removed the Stretch Armstrong movie from their schedules.[44]

Hasbro filed suit against Sweetpea Entertainment and Warner Bros. on May 12, 2013 regarding the announced Dungeons & Dragons (D&D) movie based on Chainmail. Hasbro had asserted that rights had reverted to Hasbro, while Sweetpea felt they had the rights under a 1994 agreement with TSR. Hasbro had reportedly just agreed to license D&D movie rights to Universal.[45] On August 3, 2015, Warner Bros. announced that they will be developing a Dungeons & Dragons movie as a resolution to the lawsuit. The film will be based on the Forgotten Realms campaign world with Courtney Solomon and Roy Lee producing, David Leslie Johnson writing the screenplay, and produced by Sweetpea Entertainment and Allspark Pictures.[46]

In January 2014, Hasbro announced a franchise film deal with 20th Century Fox for Magic: The Gathering by its subsidiary Wizards of the Coast.[47] In October 2014, the studio announced its film self-finance/co-finance label Allspark Pictures with its first existing project Jem and the Holograms, along with My Little Pony: The Movie.[2]

Hasbro's first original film project, Hacker Camp, was assigned to writer Tripper Clancy in February 2015.[48] By July 2015, the Monopoly satire film with Emmett/Furla was set aside with Hasbro announcing that Lionsgate will distribute a Monopoly film with Andrew Niccol writing the film as a family-friendly action adventure film[49] co-financed and produced by Lionsgate and Hasbro's Allspark Pictures.[50]

Films' parent unit, Hasbro Studios, on December 15, 2015 agreed with Paramount Pictures to a deal creating a five-property movie universe by financing unit Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionaries, M.A.S.K. and Rom. A writers’ room was organized to develop a "creative roadmap".[9] On April 21, 2016, The Hollywood Reporter has reported that Michael Chabon, Brian K. Vaughan, Nicole Perlman, Lindsey Beer, Cheo Coker, John Francis Daley & Jonathan Goldstein, Joe Robert Cole, Jeff Pinkner, Nicole Riegel and Geneva Robertson has joined the writers room.[51]

On November 4, 2016, The Weinstein Company has announced that a Furby movie is in development as a live action/CG-animated movie produced under the TWC-Dimension label.[52]

Feature-length films[edit]

Title Production by Year Note
Transformers July 3, 2007
Transformers: Revenge of the Fallen June 24, 2009
G.I. Joe: The Rise of Cobra
August 7, 2009
Transformers: Dark of the Moon
  • Paramount Pictures
  • di Bonaventura Pictures
June 29, 2011
Battleship May 18, 2012
G.I. Joe: Retaliation
March 28, 2013
Transformers: Age of Extinction
June 27, 2014
Ouija October 24, 2014
Jem and the Holograms
  • Universal Pictures
  • Blumhouse Productions
  • SB Projects
  • Allspark Pictures
October 23, 2015 [2][54]
Ouija: Origin of Evil
  • Universal Pictures
  • Blumhouse Productions
  • Platinum Dunes
  • Allspark Pictures
October 21, 2016 [55]
Transformers: The Last Knight
  • Paramount Pictures
  • di Bonaventura Pictures
June 21, 2017 [56]
Upcoming films
Title Production by Year Note
My Little Pony: The Movie Allspark Pictures
DHX Media
Lionsgate (distribution)
October 6, 2017 Animated[57][58]
Bumblebee Paramount Pictures
di Bonaventura Pictures
December 21, 2018 [56]
Transformers 6 June 28, 2019 [56]
Announced/In development films
Title Production by Year Note
G.I. Joe 3
  • Paramount Pictures
  • Metro-Goldwyn-Mayer Pictures
  • Skydance Media
  • di Bonaventura Pictures
TBA
Hungry Hungry Hippos Emmett/Furla/Oasis Films TBA [1]
Tonka TBA [59]
Magic: The Gathering 20th Century Fox TBA [47]
Play-Doh
TBA [60]
Beyblade
TBA [61]
Monopoly
  • Emmett/Furla/Oasis Films
  • Allspark Pictures
  • Lionsgate
TBA [50]
Hacker Camp TBA TBA [48]
Dungeons & Dragons TBA [46]
Candy Land Columbia Pictures
Happy Madison Productions
TBA [62]
Action Man Emmett/Furla/Oasis Films TBA [43]
Clue 20th Century Fox TBA [63]
Furby The Weinstein Company
TWC-Dimension
TBA [52]
Animated Transformers Theatrical Film Boulder Media Limited
Paramount Pictures
Allspark Pictures
TBA [64]

See also[edit]

References[edit]

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  2. ^ a b c d e Graser, Marc (October 20, 2014). "'My Little Pony' Movie in the Works at Hasbro Studios (EXCLUSIVE)". Variety. Retrieved October 23, 2014. 
  3. ^ a b c "Hasbro Reacquires Sunbow Cartoons". icv2.com. May 15, 2008. Retrieved 6 April 2013. 
  4. ^ The Brewsters (November 16, 2010). "Hasbro Studios and Corus Entertainment's Kids Networks Reach Broad Animation and Live-Action Programming Agreement". Cartoon Brew. Retrieved June 5, 2011. 
  5. ^ "Hasbro Studios content takes to the skies". Kidscreen.com. October 6, 2011. Retrieved October 24, 2014. 
  6. ^ a b McLean, Thomas J. (March 30, 2012). "Hasbro co-prods a go". Variety. Retrieved January 5, 2017. 
  7. ^ Andreeva, Nellie (February 28, 2013). "Layoffs In Hasbro Studios' Game Show & Reality Department". Deadline. Penske Business Media, LLC. Retrieved October 13, 2014. 
  8. ^ Szalai, Georg (September 25, 2014). "The Hub to Rebrand as Discovery Family Channel as Discovery Takes Control". The Hollywood Reporter. Retrieved September 25, 2014. 
  9. ^ a b Kilday, Gregg (December 15, 2015). "Paramount, Hasbro Creating Movie Universe Around G.I. Joe, Four Other Brands". The Hollywood Reporter. Retrieved December 22, 2015. 
  10. ^ a b Spangler, Todd (January 28, 2016). "Netflix Orders ‘Stretch Armstrong’ Series From Hasbro Studios". Retrieved January 28, 2016. 
  11. ^ "Hasbro to Launch ‘Transformers: Robots in Disguise’ Show in Spring 2015". Variety. 2014-07-18. Retrieved 2014-07-18. 
  12. ^ Holbrook, Damian (February 12, 2015). "Cartoon Network Gears Up for Transformers: Robots in Disguise". TV Insider. Retrieved March 2, 2015. 
  13. ^ Burke, Jade (October 29, 2015). "Hasbro and Guangdong Alpha bring Blazing Team to new markets with TV series". licensing.biz. NewBay Media. Retrieved July 4, 2016. 
  14. ^ a b "Boulder Media Announces Plans To Open Second Studio Space in Dublin". Hot Press. 7 June 2017. Retrieved 23 June 2017. 
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  34. ^ "THE GIRLS OF CANTERLOT HIGH RETURN TO DISCOVERY FAMILY IN THREE NEW MY LITTLE PONY: EQUESTRIA GIRLS SPECIALS TO AIR THROUGHOUT THE NETWORK’S ANNUAL “SUMMER SPLASH” PROGRAMMING EVENT". Discovery Press Web. Retrieved 2017-06-03. 
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  38. ^ Waddingtons: A Brief History. at World of Playing Cards.
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  64. ^ http://news.tfw2005.com/2017/08/03/hasbro-confirms-transformers-animated-theatrical-feature-film-346267

External links[edit]