Hasbro Studios

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Hasbro Studios, LLC
PredecessorClaster Television
Hasbro Entertainment
Founded2009 (2009) in Los Angeles, California, United States
United States
Number of locations
Key people
Stephen J. Davis (President)
Production output
ParentHasbro Entertainment and Licensing (Hasbro, Inc.)
  • Allspark Animation
  • Allspark Pictures
  • Cake Mix Studio
Hasbro Studios (Burbank headquarters at Starz Plaza pictured).

Hasbro Studios, LLC is an American production and distribution company located in Burbank, California. It is a wholly owned subsidiary of toy company Hasbro. This company is best known for shows and films such as the My Little Pony: Friendship Is Magic and Transformers: Prime TV series and My Little Pony: Equestria Girls film series. Originally just a TV production division, many of its TV shows, such as My Little Pony: Friendship Is Magic and Littlest Pet Shop, are based on Hasbro properties and are broadcast on the Discovery Family television network, a joint venture between Hasbro and Discovery, Inc.[1][2] and on other television networks and multiple media platforms.

Allspark Pictures is Hasbro Studios' live-action production label while Allspark Animation is its animation production label.[3] Cake Mix Studio is the company's Rhode Island-based commercials and short content producer. Hasbro Trinity is the company's UK-only Home entertainment distribution division.[1]


In the early 1980s when Hasbro began creating animated series based on their properties, they hired Sunbow Productions, who was already producing commercials for them, to create such series as G.I. Joe and The Transformers which would by syndicated by Hasbro's Claster Television subsidiary.[4] In May 2008, Hasbro reacquired the animated series based on their properties from Sunbow Productions so that they could create programs in-house.[4]


Hasbro Studios was founded in 2009 for TV development, production and distribution under Stephen J. Davis as president.[1] On October 10, 2010, Hasbro Studios and Discovery Communications relaunched the channel formerly known as Discovery Kids as The Hub. On November 9, 2010, Hasbro Studios signed an agreement with Canadian media company Corus Entertainment to broadcast their productions on Canadian television networks such as YTV and Teletoon.[5] On October 6, 2011, Hasbro Studios signed an agreement with seven US and international airlines, such as Continental Airlines and Qantas, to broadcast shows on their planes.[6] In March 2012, the studio started venturing into foreign co-productions starting with Play-Doh (DoPei Le Doh), mixed animation and live action series with Toonmax, part of the Shanghai Media Group.[3]

In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios including their Los Angeles-based film group and Cake Mix Studio, the company's Rhode Island-based commercials and short content producer.[1] On February 28, 2013, the studio laid off three staffers in its Game & Reality Show Production & Development department and moved that department under Vice President Kevin Belinkoff to the animation department's executive plus outside creative consultants.[7]

Hub Network was renamed Discovery Family on October 13, 2014 after Hasbro gave up some of its ownership to their joint-partner Discovery Communications.[8] In August, Josh Feldman was appointed as Head of Development for Hasbro Studios as he will oversee live-action and TV series.[9] On October 20, the studio announced a new film self-finance/co-finance production label Allspark Pictures.[2]

Hasbro Studios with Legacy Recordings released its first non-soundtrack album, Truly Outrageous: A Tribute to Starlight Records on August 7, 2015. This promotion album for Jem film consisted of remakes of classic Jem TV series songs.[10]

On December 15, 2015, Hasbro Studios and Paramount Pictures had agreed to a deal creating a five-property movie universe produced by Hasbro's Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionairies, M.A.S.K. and Rom.[11]

Allspark Pictures logo

After two attempted films for Stretch Armstrong, the property was pick up in January 2016 by Netflix for a full 26-episode order as an animated series making it the first deal between the company and the streaming service.[12] By March 2017, Hasbro Studios’s executive staff plus animation and toy prototyping teams moved to Burbank office building.[13] In 2017, Hasbro Studios launched its first franchise in Hanazuki: Full of Treasures through YouTube animated series.[14]

On November 3, 2017, Hasbro Studios and Paramount extended their relationship with an exclusive five year production deal for Allspark Pictures and Allspark Animation for original and toy-based films. Both Allspark units are newly formed (Allspark Pictures formerly was a financing label) with the film unit head by Greg Mooradian and the animation unit head by Meghan McCarthy. Paramount and Hasbro would also work together on TV series.[15]

With the loss of the Jurassic Park license in 2016, Hasbro launched a new dinosaurs based franchise, its second new studio property, with its Chomp Squad animated series on January 6, 2018.[14] On May 1, 2018, Hasbro announced that they were acquiring Power Rangers, and other Entertainment assets from Saban Capital Group, which was completed on June 12, 2018.[16] At the time, Power Rangers was renewed to 2021 (three more seasons)[17] [18] and the animated series Treehouse Detectives had nearly two seasons produced.[19]


Animated television[edit]

Title Production partner Premiere Finale Channel
Pound Puppies (2010)
October 10, 2010 November 16, 2013 The Hub
Hub Network
My Little Pony: Friendship Is Magic
  • DHX Media/Vancouver
  • Top Draw Animation
present The Hub
Hub Network
Discovery Family
The Adventures of Chuck and Friends
October 15, 2010 January 9, 2012 The Hub
G.I. Joe: Renegades
November 26, 2010 July 23, 2011
Transformers: Prime
November 29, 2010 July 26, 2013 The Hub
Hub Network
Transformers: Rescue Bots
  • Atomic Cartoons
  • Darby Pop Productions (season 1)
  • Vision Animation
  • Moody Street Kids (season 2)
  • DHX Media
  • Top Draw Animation (seasons 3 to 4)
February 18, 2012 October 22, 2016 The Hub
Hub Network
Discovery Family
June 2, 2012 December 28, 2013 The Hub
Hub Network
Littlest Pet Shop (2012)
  • DHX Media/Vancouver
  • Top Draw Animation
November 10, 2012 June 4, 2016 The Hub
Hub Network
Discovery Family
Transformers: Robots in Disguise (2015)
March 14, 2015[20][21] November 11, 2017 Cartoon Network
Blazing Team: Masters of Yo Kwon Do November 13, 2015 September 9, 2017 Discovery Family[22]
Stretch Armstrong and the Flex Fighters
  • Digital eMation
November 17, 2017 present Netflix[12]
Littlest Pet Shop: A World of Our Own
April 14, 2018 Discovery Family[23]
Transformers: Cyberverse
  • Boulder Media Limited
  • Allspark Animation
  • Xentrix Studios
September 1, 2018[24] Cartoon Network[25]
Transformers: Rescue Bots Academy[26]
  • Boulder Media Limited
January 5, 2019 Discovery Family
Micronauts 2019[26] TBA

Web animation[edit]

Title Production partner Premiere Finale Platform
Transformers: Combiner Wars (Prime Wars Trilogy - season 1) [27] August 2, 2016 September 20, 2016 go90[28][29]
Transformers: Titans Return (Prime Wars Trilogy - season 2)[30] November 14, 2017 January 9, 2018
Transformers: Power of the Primes (Prime Wars Trilogy - season 3) May 1, 2018[31] July 3, 2018
Hanazuki: Full of Treasures Titmouse, Inc. January 11, 2017[32] ongoing YouTube[33]
Littlest Pet Shop: A World of Our Own Boulder Media[26] October 4, 2017 April 24, 2018
Equestria Girls
November 17, 2017 ongoing
Chomp Squad Huminah Huminah Animation January 5, 2018[14]

Live-action television[edit]

Title Production partner Premiere Finale Channel
Taylor Swift: Journey to Fearless Big Machine
Shout! Factory
October 22, 2010 October 24, 2010 The Hub
Hubworld Natural 9 Entertainment November 5, 2010 October 29, 2011
Clue Metzner Films
Slow Genius
November 14, 2011 January 1, 2012
Power Rangers Beast Morphers Toei Company, Ltd.
Power Rangers Productions, Ltd.
Allspark Pictures[34]
2019 2019 Nickelodeon

Live-action game shows[edit]

Title Production partner Premiere Finale Channel
Family Game Night ZOO Productions October 10, 2010 November 9, 2014 The Hub
Discovery Family[35]
Pictureka! Linda Ellman Productions October 11, 2010 January 13, 2011 The Hub
Hubworld Natural 9 Entertainment November 5, 2010 October 29, 2011
The Game of Life Andrew Golder Productions
1/17 Productions
September 3, 2011 April 22, 2012
Scrabble Showdown Rubicon Entertainment
Monopoly Millionaires' Club Entertain The Brutes
Scientific Games
February 7, 2015[36] April 30, 2016[37] Syndication
Boggle Battle[38][39] Entertainment One

Films and specials[edit]

Title Year Released Notes
My Little Pony: Equestria Girls June 16, 2013 Theaters[41]
Hub Network
Transformers Prime Beast Hunters: Predacons Rising October 4, 2013 Hub Network[42]
My Little Pony: Equestria Girls – Rainbow Rocks[43] September 27, 2014 Theaters
Discovery Family
Originally planned for Hub Network on TV broadcast
My Little Pony: Equestria Girls – Friendship Games[44] September 26, 2015 Discovery Family
My Little Pony: Equestria Girls – Legend of Everfree October 1, 2016 Netflix[45]
Discovery Family
First premiered on Netflix, launched on Blu-ray and DVD on November 1, 2016 and premiered on Discovery Family after Netflix's premiere.
My Little Pony: Equestria Girls – Magical Movie Night June 24 – July 8, 2017[46] Netflix
Discovery Family
3 TV specials with 22 minutes each:[47] Dance Magic, Movie Magic and Mirror Magic.
My Little Pony: Equestria Girls – Forgotten Friendship February 17, 2018[48] Discovery Family
Stretch Armstrong and the Flex Fighters: The Breakout March 13, 2018[49][50] Netflix Interactive special episode.
My Little Pony: Equestria Girls – Rollercoaster of Friendship July 6, 2018[51] Discovery Family
Power Rangers Legacy Wars: Street Fighter Showdown October 8, 2018[52] YouTube Crossover live-action short film between Power Rangers and Capcom's Street Fighter, based on the videogame Power Rangers: Legacy Wars and produced by Bat In The Sun.
My Little Pony: Best Gift Ever October 27, 2018[53] Discovery Family


Non-sound track albums

Title U.S. release date Length Composer(s) Label
Truly Outrageous: A Tribute to Starlight Records August 7, 2015 (2015-08-07) Legacy Recordings
A Pony Kind of Christmas October 2016 (2016-10)[54]

Hasbro Films[edit]

Hasbro Films
Key people
Greg Mooradian
(President, Allspark Pictures)[15]
Meghan McCarthy
(Head, Allspark Animation)[56]
Production output
ServicesFilm Development
ParentHasbro Studios
DivisionsAllspark Pictures
Allspark Animation
Websitehasbrostudios.com Edit this on Wikidata

Hasbro Films, or Hasbro Film Group, is a film development unit within Hasbro Studios, a division of Hasbro tasked with developing movies for Hasbro properties.[57]


In 1986, The Transformers: The Movie and My Little Pony: The Movie, animated theatrical films based on Hasbro properties, were released. Waddingtons, later purchased by Hasbro in 1994,[58] Clue's US licensee, licensed a Clue film, released in 1985. Hasbro had previously licensed Transformers to DreamWorks for a live action film released in 2007.[59] The Transformers franchise continued solely with Paramount Pictures, the distribution of and acquirer of DreamWorks, with the addition of the G.I. Joe property.[55]

Hasbro Films history[edit]

Hasbro and Universal Pictures signed an agreement in February 2008 to derive and produce four films from seven Hasbro properties: Battleship, Candy Land, Clue, Magic: The Gathering, Monopoly, Ouija, and Stretch Armstrong. Hasbro was to pay for all development costs for the films and Universal was supposed to pay $5 million per property not made into films.[55] In May, Bennett Schneir was hired to lead its film division[60] while Hasbro also reacquired animated series based on their properties from Sunbow Productions.[4]

By January 2012, all Hasbro properties at Universal — except for Battleship and Ouija — were halted in development. While Hasbro's film division continued to have an office on the Universal lot, Hasbro was able to take the Universal agreement properties to any studio.[55] Universal paid a multimillion-dollar fee instead of the $5 million per property to depart from the agreement.[61]

On 31 January 2012, it was announced that Columbia Pictures, Happy Madison, and Adam Sandler were in final negotiations to develop the Candy Land film.[62] In February, Stretch Armstrong was set up with Relativity Media.[55] In October, Hasbro signed a three picture co-production two-year deal which includes a first look provision with Emmett/Furla for Monopoly, Action Man, and Hungry Hungry Hippos, with Envision Entertainment's partners Stepan Martisoyan and Remington Chase as co-financiers.[63] In December, Hasbro transferred the feature films division into Hasbro Studios along with its other short film division.[1] By October 10, 2013, Relativity and Hasbro had removed the Stretch Armstrong movie from their schedules.[64]

Hasbro filed suit against Sweetpea Entertainment and Warner Bros. on May 12, 2013 regarding the announced Dungeons & Dragons (D&D) movie based on Chainmail. Hasbro had asserted that rights had reverted to Hasbro, while Sweetpea felt they had the rights under a 1994 agreement with TSR. Hasbro had reportedly just agreed to license D&D movie rights to Universal.[65] On August 3, 2015, Warner Bros. announced that they will be developing a Dungeons & Dragons movie as a resolution to the lawsuit. The film will be based on the Forgotten Realms campaign world with Courtney Solomon and Roy Lee producing, David Leslie Johnson writing the screenplay, and produced by Sweetpea Entertainment and Allspark Pictures.[66]

In January 2014, Hasbro announced a franchise film deal with 20th Century Fox for Magic: The Gathering by its subsidiary Wizards of the Coast.[67] In October 2014, the studio announced its film self-finance/co-finance label Allspark Pictures with its first existing project Jem and the Holograms, along with My Little Pony: The Movie.[2]

Hasbro's first original film project, Hacker Camp, was assigned to writer Tripper Clancy in February 2015.[68] By July 2015, the Monopoly satire film with Emmett/Furla was set aside with Hasbro announcing that Lionsgate will distribute a Monopoly film with Andrew Niccol writing the film as a family-friendly action adventure film[69] co-financed and produced by Lionsgate and Hasbro's Allspark Pictures.[70]

Films' parent unit, Hasbro Studios, on December 15, 2015 agreed with Paramount Pictures to a deal creating a five-property movie universe by financing unit Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionaries, M.A.S.K. and Rom. A writers’ room was organized to develop a "creative roadmap".[11] On April 21, 2016, The Hollywood Reporter has reported that Michael Chabon, Brian K. Vaughan, Nicole Perlman, Lindsey Beer, Cheo Coker, John Francis Daley & Jonathan Goldstein, Joe Robert Cole, Jeff Pinkner, Nicole Riegel and Geneva Robertson has joined the writers room.[71]

On November 4, 2016, The Weinstein Company has announced that a Furby movie is in development as a live action/CG-animated movie produced under the TWC-Dimension label.[72]

After two attempts to purchase or merge with a filmed entertainment company, DreamWorks Animation and Lionsgate, fell apart due to pricing differences, Hasbro Studios moved to create a full-fledged movie studio. Thus in October 2017, the company hired Greg Mooradian, currently working at Fox 2000, as president of Allspark Pictures starting January 2018. Variety's sources also indicated that the company was looking for financing for a while in the hundred million dollars range.[73] By November 2017, a five-year exclusive distribution and production pact was signed between Hasbro and Paramount Pictures for Allspark Pictures and Allspark Animation films. Plus Meghan McCarthy was promoted to head up Allspark Animation.[56]

Feature-length films[edit]

Title Production by Year Budget Box office Note
Transformers July 3, 2007 $150 million $709.7 million[74]
Transformers: Revenge of the Fallen June 24, 2009 $200 million $836.3 million[75]
G.I. Joe: The Rise of Cobra
August 7, 2009 $175 million[76] $302.5 million[77]
Transformers: Dark of the Moon
  • Paramount Pictures
  • di Bonaventura Pictures
June 29, 2011 $195 million $1.12 billion[78]
Battleship May 18, 2012 $209–220 million[79] $303 million[80]
G.I. Joe: Retaliation
March 28, 2013 $155 million $375.7 million[81]
Transformers: Age of Extinction
June 27, 2014 $210 million $1.104 billion[83]
Ouija October 24, 2014 $5 million $103.6 million[84]
Jem and the Holograms
  • Universal Pictures
  • Blumhouse Productions
  • SB Projects
  • Allspark Pictures
October 23, 2015 $2.3 million[85] [2][86]
Ouija: Origin of Evil
  • Universal Pictures
  • Blumhouse Productions
  • Platinum Dunes
  • Allspark Pictures
October 21, 2016 $9–12 million $81.7 million[87] [88]
Transformers: The Last Knight
  • Paramount Pictures
  • di Bonaventura Pictures
June 21, 2017 $217 million $605.4 million[89] [90]
My Little Pony: The Movie Allspark Pictures
DHX Media
Lionsgate (distribution)
October 6, 2017 $6.5 million[91] $60.3 million[92] Animated[93][94]
  • Paramount Pictures
  • di Bonaventura Pictures
  • Allspark Pictures
December 21, 2018 $100–137 million[95] [90]

Upcoming films[edit]

Upcoming films
Title Production by Year Note
  • Allspark Pictures
  • Paramount Pictures
October 16, 2020 [96]
Untitled Dungeons & Dragons reboot
July 23, 2021 [66][96]
Untitled film
  • Allspark Pictures
  • Paramount Pictures
October 1, 2021 [96]

Films announced/in development[edit]

Announced/in development films
Title Production by Note
G.I. Joe: Ever Vigilant
  • Paramount Pictures
  • Metro-Goldwyn-Mayer Pictures
  • Skydance Media
  • Allspark Pictures
  • di Bonaventura Pictures
Magic: The Gathering [67]
Play-Doh [97]
Hacker Camp
  • TBA
Action Man [99]
Furby Lantern Entertainment [72][101]
Transformers One animated film (working title)
Untitled Hanazuki: Full of Treasures film
Untitled Transformers: Optimus Prime film
  • TBA
Rom the Spaceknight
  • Paramount Pictures
  • Allspark Pictures
M.A.S.K. [107][108][109]
Snake Eyes
  • Paramount Pictures
Untitled Power Rangers sequel [111][112]

See also[edit]


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