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Hasbro Studios, LLC
Hasbro Studios (2009-2019)
PredecessorClaster Television
Hasbro Entertainment
Founded2009; 10 years ago (2009)
Los Angeles, California, United States
United States
Number of locations
Key people
Stephen Davis (EVP and CCO, Hasbro)
Production output
ParentHasbro Entertainment and Licensing
(Hasbro, Inc.)
  • Allspark Animation
  • Allspark Pictures
  • Cake Mix Studio
Hasbro Studios (Burbank headquarters at Starz Plaza pictured).

Hasbro Studios, d/b/a Allspark,[1] is an American production and distribution company located in Burbank, California. It is a wholly owned subsidiary of the American toy and multimedia company Hasbro. Originally just a TV production division, many of its TV shows are based on Hasbro properties and are broadcast on Discovery Family, a joint venture between Hasbro and Discovery, Inc.[2][3] and on other television networks and multiple media platforms.

Allspark Pictures is Allspark's live action production label, while Allspark Animation is its animation production label.[4] Cake Mix Studio is the company's Rhode Island-based producer of commercials and short form content.[2]


In the early 1980s, when Hasbro began creating animated series based on their properties, they hired Sunbow Productions, who was already producing commercials for them, to create such series as G.I. Joe and The Transformers which would by syndicated by Hasbro's Claster Television subsidiary.[5] In May 2008, Hasbro reacquired the animated series based on their properties from Sunbow Productions so that they could create programs in-house.[5]


Hasbro Studios (2009–2019)

Hasbro Studios' logo.

Hasbro Studios was founded in 2009 for TV development, production and distribution, with Stephen J. Davis as president.[2] On October 10, 2010, Hasbro Studios and Discovery Communications relaunched the channel formerly known as Discovery Kids as The Hub (Now known as Discovery Family). On November 9, 2010, Hasbro Studios signed an agreement with Canadian media company Corus Entertainment to broadcast their productions on YTV and Teletoon.[6] On October 6, 2011, Hasbro Studios signed an agreement with seven US and international airlines, such as Continental Airlines and Qantas, to broadcast shows on their planes.[7] In March 2012, the studio started venturing into foreign co-productions starting with Play-Doh (DoPei Le Doh), mixed animation and live action series with Toonmax, part of the Shanghai Media Group.[4]

In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their Los Angeles-based film group, and Cake Mix Studio, the company's Rhode Island-based producer of commercials and short form content.[2] On February 28, 2013, the studio laid off three staffers in its Game & Reality Show Production & Development department, which was moved under vice president Kevin Belinkoff along with the animation department's management and outside creative consultants.[8]

In August 2014, Josh Feldman was appointed as head of development for Hasbro Studios, as he will oversee live-action and TV series.[9] On October 20, the studio announced the new film finance production label Allspark Pictures.[3]

Hasbro Studios released its first non-soundtrack album, Truly Outrageous: A Tribute to Starlight Records, with Legacy Recordings on August 7, 2015. This promotion album for Jem film consisted of remakes of classic Jem TV series songs.[10]

On December 15, 2015, Hasbro Studios and Paramount Pictures have signed a deal to create a five-property movie universe produced by Hasbro's Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionairies, M.A.S.K. and Rom.[11]

After two attempted films for Stretch Armstrong, the property was picked up by Netflix in January 2016 for a full order as a 26-episode animated series, making it the first deal between the company and the streaming service.[12] By March 2017, Hasbro Studios' executive staff and its animation and toy prototyping teams moved to the Burbank office building.[13] In 2017, Hasbro Studios launched its first franchise through YouTube called Hanazuki: Full of Treasures.[14]

On November 3, 2017, Hasbro Studios and Paramount extended their relationship, with an exclusive five year production deal for Allspark Pictures and Allspark Animation to create original and franchise-based films. Both Allspark units were newly formed (Allspark Pictures was formerly a film finance label), with the film unit led by Greg Mooradian and the animation unit led by Meghan McCarthy. Paramount and Hasbro would also work together on TV series.[15]

With the loss of the Jurassic Park license in 2016, Hasbro launched a new dinosaurs based franchise, its second new studio property, with its Chomp Squad animated series on January 6, 2018.[14] On May 1, 2018, Hasbro announced that they were acquiring Power Rangers and other entertainment assets from Saban Capital Group, which was completed on June 12, 2018.[16] At the time, Power Rangers was renewed for three more seasons until 2021,[17][18] and the animated series Treehouse Detectives had nearly two seasons produced.[19]

Months after Hasbro bought Saban Brands' entertainment assets, including Power Rangers, former Saban Brands members such as Brian Casentini, Melissa Flores and Paul Strickland went to work for Allspark Pictures' Power Rangers team.[citation needed]

Allspark (2019–present)

On March 26, 2019, Stephen Davis announced that Hasbro Studios would be rebranded as "Allspark", named after the fictional artifact featured in the Transformers franchise.[20]

On May 7, 2019, Allspark and Boulder Media announced a new feature animation studio. The companies had bid on an old ferry terminal for the studio, but was turned down by the Dún Laoghaire-Rathdown County Council in previous attempts.[21]

Hasbro announced on August 22, 2019 that are buying the Canadian-based mass media company Entertainment One for about $4 billion USD.[22]

Allspark Pictures

Allspark Pictures
Key people
Greg Mooradian
(President, Allspark Pictures)[15]
Production output
ServicesFilm Development
DivisionsAllspark Pictures
Allspark Animation Edit this on Wikidata

Allspark Pictures, formerly Hasbro Films, or Hasbro Film Group, is a film production within Allspark, a subsidiary of Hasbro tasked with developing movies for Hasbro properties.[24]


In 1986, The Transformers: The Movie and My Little Pony: The Movie, animated theatrical films based on Hasbro properties, were released. Waddingtons, later purchased by Hasbro in 1994,[25] Clue's US licensee, licensed a Clue film, released in 1985. Hasbro had previously licensed Transformers to DreamWorks for a live action film released in 2007.[26] The Transformers franchise continued solely with Paramount Pictures, the distribution of and acquirer of DreamWorks, with the addition of the G.I. Joe property.[23]

Pictures history

Hasbro Films

Hasbro and Universal Pictures signed an agreement in February 2008 to derive and produce four films from seven Hasbro properties: Battleship, Candy Land, Clue, Magic: The Gathering, Monopoly, Ouija, and Stretch Armstrong. Hasbro was to pay for all development costs for the films and Universal was supposed to pay $5 million per property not made into films.[23] In May, Bennett Schneir was hired to lead its film division[27] while Hasbro also reacquired animated series based on their properties from Sunbow Productions.[5]

By January 2012, all Hasbro properties at Universal — except for Battleship and Ouija — were halted in development. While Hasbro's film division continued to have an office on the Universal lot, Hasbro was able to take the Universal agreement properties to any studio.[23] Universal paid a multimillion-dollar fee instead of the $5 million per property to depart from the agreement.[28]

On 31 January 2012, it was announced that Columbia Pictures, Happy Madison, and Adam Sandler were in final negotiations to develop the Candy Land film.[29] In February, Stretch Armstrong was set up with Relativity Media.[23] In October, Hasbro signed a three picture co-production two-year deal which includes a first look provision with Emmett/Furla for Monopoly, Action Man, and Hungry Hungry Hippos, with Envision Entertainment's partners Stepan Martisoyan and Remington Chase as co-financiers.[30] In December, Hasbro transferred the feature films division into Hasbro Studios along with its other short film division.[2] By October 10, 2013, Relativity and Hasbro had removed the Stretch Armstrong movie from their schedules.[31]

Hasbro filed suit against Sweetpea Entertainment and Warner Bros. on May 12, 2013 regarding the announced Dungeons & Dragons (D&D) movie based on Chainmail. Hasbro had asserted that rights had reverted to Hasbro, while Sweetpea felt they had the rights under a 1994 agreement with TSR. Hasbro had reportedly just agreed to license D&D movie rights to Universal.[32] On August 3, 2015, Warner Bros. announced that they will be developing a Dungeons & Dragons movie as a resolution to the lawsuit. The film will be based on the Forgotten Realms campaign world with Courtney Solomon and Roy Lee producing, David Leslie Johnson writing the screenplay, and produced by Sweetpea Entertainment and Allspark Pictures.[33]

In January 2014, Hasbro announced a franchise film deal with 20th Century Fox for Magic: The Gathering by its subsidiary Wizards of the Coast.[34] In October 2014, the studio announced its film self-finance/co-finance label Allspark Pictures with its first existing project Jem and the Holograms, along with My Little Pony: The Movie.[3]

Hasbro's first original film project, Hacker Camp, was assigned to writer Tripper Clancy in February 2015.[35] By July 2015, the Monopoly satire film with Emmett/Furla was set aside with Hasbro announcing that Lionsgate will distribute a Monopoly film with Andrew Niccol writing the film as a family-friendly action adventure film[36] co-financed and produced by Lionsgate and Hasbro's Allspark Pictures.[37]

Films' parent unit, Hasbro Studios, on December 15, 2015 agreed with Paramount Pictures to a deal creating a five-property movie universe by financing unit Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionaries, M.A.S.K. and Rom. A writers’ room was organized to develop a "creative roadmap".[11] On April 21, 2016, The Hollywood Reporter has reported that Michael Chabon, Brian K. Vaughan, Nicole Perlman, Lindsey Beer, Cheo Coker, John Francis Daley & Jonathan Goldstein, Joe Robert Cole, Jeff Pinkner, Nicole Riegel and Geneva Robertson has joined the writers room.[38]

On November 4, 2016, The Weinstein Company has announced that a Furby movie is in development as a live action/CG-animated movie produced under the TWC-Dimension label.[39]

After two attempts to purchase or merge with a filmed entertainment company, DreamWorks Animation and Lionsgate, fell apart due to pricing differences, Hasbro Studios moved to create a full-fledged movie studio. Thus in October 2017, the company hired Greg Mooradian, currently working at Fox 2000, as president of Allspark Pictures starting January 2018. Variety's sources also indicated that the company was looking for financing for a while in the hundred million dollars range.[40] By November 2017, a five-year exclusive distribution and production pact was signed between Hasbro and Paramount Pictures for Allspark Pictures and Allspark Animation films. Plus Meghan McCarthy was promoted to head up Allspark Animation.[41]


Television series

Animated television series

Title Production partner Premiere Finale Channel
Pound Puppies (2010)
October 10, 2010 November 16, 2013
  • The Hub
  • Hub Network
My Little Pony: Friendship Is Magic
  • DHX Media/Vancouver
  • Top Draw Animation
  • Allspark Animation (seasons 8 to 9)
October 12, 2019
The Adventures of Chuck and Friends
October 15, 2010 January 9, 2012 The Hub
G.I. Joe: Renegades
November 26, 2010 July 23, 2011
Transformers: Prime
November 29, 2010 July 26, 2013
  • The Hub
  • Hub Network
Transformers: Rescue Bots
  • Atomic Cartoons
  • Darby Pop Productions (season 1)
  • Vision Animation
  • Moody Street Kids (season 2)
  • DHX Media
  • Top Draw Animation (seasons 3 to 4)
February 18, 2012 October 22, 2016
  • The Hub
  • Hub Network
  • Discovery Family
June 2, 2012 December 28, 2013
  • The Hub
  • Hub Network
Littlest Pet Shop (2012)
  • DHX Media/Vancouver
  • Top Draw Animation
November 10, 2012 June 4, 2016
  • The Hub
  • Hub Network
  • Discovery Family
Transformers: Robots in Disguise (2015)
March 14, 2015[42][43] November 11, 2017 Cartoon Network
Blazing Team: Masters of Yo Kwon Do Alpha Animation November 13, 2015 September 9, 2017 Discovery Family[44][45]
Littlest Pet Shop: A World of Our Own
April 14, 2018 January 26, 2019
Transformers: Cyberverse September 1, 2018[46] present Cartoon Network[47]
Hanazuki: Full of Treasures (season 2 onward)[48]
December 1, 2018[49] Discovery Family
Transformers: Rescue Bots Academy[50]
  • Boulder Media Limited
  • Allspark Animation
January 5, 2019
Micronauts 2019[50] TBA TBA
My Little Pony: Pony Life[51] Allspark Animation 2020 TBA Discovery Family
Nezha: Transformers[52]

Animated web series

Title Production partner Premiere Finale Platform
Transformers: Combiner Wars (Prime Wars Trilogy – season 1) [53] August 2, 2016 September 20, 2016 go90[54][55]
Transformers: Titans Return (Prime Wars Trilogy – season 2)[56] November 14, 2017 January 9, 2018
Transformers: Power of the Primes (Prime Wars Trilogy – season 3) May 1, 2018[57] July 3, 2018
Hanazuki: Full of Treasures (season 1) Titmouse, Inc. January 11, 2017[58] July 14, 2017 YouTube[59]
Littlest Pet Shop: A World of Our Own Boulder Media Limited[50] October 4, 2017 April 24, 2018
Stretch Armstrong and the Flex Fighters Digital eMation November 17, 2017 present Netflix[12]
My Little Pony: Equestria Girls DHX Media/Vancouver YouTube
Chomp Squad Huminah Huminah Animation January 5, 2018[14] June 2, 2018
Untitled Transformers: War for Cybertron Trilogy series 2020[60] TBA Netflix
Untitled Magic: The Gathering - Planeswalkers series TBA TBA

Live-action television series

Title Production partner Premiere Finale Channel
Taylor Swift: Journey to Fearless October 22, 2010 October 24, 2010 The Hub
Hubworld Natural 9 Entertainment November 5, 2010 October 29, 2011
  • Metzner Films
  • Slow Genius
November 14, 2011 January 1, 2012
Power Rangers Beast Morphers
March 2, 2019 present Nickelodeon

Live-action game shows

Title Production partner Premiere Finale Channel
Family Game Night ZOO Productions October 10, 2010 November 9, 2014
  • The Hub
  • Discovery Family
Pictureka! Linda Ellman Productions October 11, 2010 January 3, 2011 The Hub
Hubworld Natural 9 Entertainment November 5, 2010 October 29, 2011
The Game of Life
  • Andrew Golder Productions
  • 1/17 Productions
September 3, 2011 April 22, 2012
Scrabble Showdown Rubicon Entertainment
Monopoly Millionaires' Club
  • Entertain The Brutes
  • Scientific Games
February 7, 2015[64] April 30, 2016[65] Syndication
Boggle Battle[66][67] TBA TBA TBA
Guess Who?[69] TBA TBA TBA

Films and specials

Title Production partner Premiere Released Notes
My Little Pony: Equestria Girls DHX Media/Vancouver June 16, 2013
  • Theaters[70]
  • Hub Network
Transformers Prime Beast Hunters: Predacons Rising
  • K/O Paper Products
  • Darby Pop Productions
  • Polygon Pictures
October 4, 2013 Hub Network[71] Series finale of Transformers: Prime.
My Little Pony: Equestria Girls – Rainbow Rocks[72] DHX Media/Vancouver September 27, 2014
  • Theaters
  • Discovery Family
Originally planned for Hub Network on TV broadcast.
My Little Pony: Equestria Girls – Friendship Games[73] September 26, 2015 Discovery Family N/A
My Little Pony: Equestria Girls – Legend of Everfree October 1, 2016
  • Netflix[74]
  • Discovery Family
First premiered on Netflix, launched on Blu-ray and DVD on November 1, 2016 and premiered on Discovery Family after Netflix's premiere.
My Little Pony: Equestria Girls – Magical Movie Night June 24 – July 8, 2017[75]
  • Netflix
  • Discovery Family
3 TV specials with 22 minutes each:[76] "Dance Magic", "Movie Magic" and "Mirror Magic".
My Little Pony: Equestria Girls – Forgotten Friendship February 17, 2018[77] Discovery Family 44-minute special episode
Stretch Armstrong and the Flex Fighters: The Breakout Digital eMation March 13, 2018[78][79] Netflix Interactive special episode.
My Little Pony: Equestria Girls – Rollercoaster of Friendship DHX Media/Vancouver July 6, 2018[80] Discovery Family 44-minute special episode
Power Rangers Legacy Wars: Street Fighter Showdown
October 8, 2018[81] YouTube Live-action crossover short film between Power Rangers and Capcom's Street Fighter, based on the videogame Power Rangers: Legacy Wars.
My Little Pony: Best Gift Ever DHX Media/Vancouver October 27, 2018[82] Discovery Family 44-minute Christmas-themed special episode
My Little Pony: Equestria Girls – Spring Breakdown March 30, 2019[83] 44-minute special episode
My Little Pony: Rainbow Roadtrip Boulder Media Limited June 29, 2019[84] 60-minute special
My Little Pony: Equestria Girls – Sunset's Backstage Pass DHX Media/Vancouver July 27, 2019[85] 44-minute special episode


Non-sound track albums

Title U.S. release date Length Composer(s) Label
Truly Outrageous: A Tribute to Starlight Records August 7, 2015 (2015-08-07) N/A N/A Legacy Recordings
A Pony Kind of Christmas November 6, 2015 (2015-11-06) (original)
October 7, 2016 (2016-10-07) (expanded edition)
27:45 (original)
37:44 (expanded edition)

Feature-length films

Title Production by Year Budget Box office Note
Transformers July 3, 2007 $150 million $709.7 million[86] N/A
Transformers: Revenge of the Fallen June 24, 2009 $200 million $836.3 million[87] N/A
G.I. Joe: The Rise of Cobra
August 7, 2009 $175 million[88] $302.5 million[89] N/A
Transformers: Dark of the Moon
  • Paramount Pictures
  • di Bonaventura Pictures
June 29, 2011 $195 million $1.12 billion[90] N/A
Battleship May 18, 2012 $209–220 million[91] $303 million[92] N/A
G.I. Joe: Retaliation
March 28, 2013 $155 million $375.7 million[93] N/A
Transformers: Age of Extinction
June 27, 2014 $210 million $1.104 billion[95] N/A
Ouija October 24, 2014 $5 million $103.6 million[96] N/A
Jem and the Holograms
  • Universal Pictures
  • Blumhouse Productions
  • SB Projects
  • Allspark Pictures
October 23, 2015 $2.3 million[97] [3][98]
Ouija: Origin of Evil
  • Universal Pictures
  • Blumhouse Productions
  • Platinum Dunes
  • Allspark Pictures
October 21, 2016 $9–12 million $81.7 million[99] [100]
Transformers: The Last Knight
  • Paramount Pictures
  • di Bonaventura Pictures
June 21, 2017 $217 million $605.4 million[101] [102]
My Little Pony: The Movie Allspark Pictures
DHX Media
Lionsgate (distribution)
October 6, 2017 $6.5 million[103] $60.3 million[104] Animated[105][106]
  • Paramount Pictures
  • di Bonaventura Pictures
  • Allspark Pictures
December 21, 2018 $100–137 million[107] $468 million[108] [102]

Upcoming films

Upcoming films
Title Production by Year Note
Snake Eyes
  • Allspark Pictures
  • Paramount Pictures
October 16, 2020 [109]
  • Allspark Pictures
  • Paramount Pictures
June 4, 2021 [110]
Untitled Dungeons & Dragons reboot
  • Allspark Pictures
  • Sweetpea Entertainment
  • Paramount Pictures
July 23, 2021 [111]
Untitled My Little Pony film Paramount Pictures
Paramount Animation
September 24, 2021 [112]

Films announced/in development

Announced/in development films
Title Production by Note
G.I. Joe: Ever Vigilant
  • Paramount Pictures
  • Metro-Goldwyn-Mayer Pictures
  • Skydance Media
  • Allspark Pictures
  • di Bonaventura Pictures
Hacker Camp
  • Allspark Pictures
Action Man
Clue [118]
Furby Lantern Entertainment/Spyglass Media Group [39]
Transformers One animated film (working title)
Untitled Hanazuki: Full of Treasures film
Untitled Transformers: Optimus Prime film
  • Paramount Pictures
  • Allspark Pictures
  • di Bonaventura Pictures
Rom the Spaceknight
  • Paramount Pictures
  • Allspark Pictures
M.A.S.K. [124]
Untitled Power Rangers film
Untitled GI Joe spin off film
  • Allspark Pictures
  • Paramount Pictures

See also


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