Hasso Plattner Institute of Design

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The Hasso Plattner Institute of Design at Stanford, commonly known as the d.school, is a design thinking institute based in Stanford University.[1] Bernard Roth, co-founder of the Stanford d.school describes "Self-Image By Design" thus, "In the Stanford d.school we attempt to bring students through a series of experiences that change their self-image so that they think of themselves as being more creative. We call this boosting their creative confidence. Michael C. Jensen, Werner Erhard, and their associates use a similar concept in leadership training; they call it 'changing the context'. Others call these types of changes 'reframing' or 'changing frameworks'. Whatever it is called, the psychological milieu in which we operate is important because it acts as a hidden arbitrator in how we approach many aspects of our lives."[2] According to the New York Times, the school has become one of the most highly sought destinations at Stanford.[3]


The Institute was founded by Stanford mechanical engineering professor David M. Kelley,[1] six other professors and George Kembel in 2004.[4] It integrates business, law, medicine, the social sciences and humanities into more traditional engineering and product design education.[5] The institute got its current name from its supporter Hasso Plattner. The institute cooperates closely with the Hasso Plattner Institute in Potsdam, Germany.


Among the products launched from the Institute are the Embrace blanket, a low-cost alternative to neonatal incubators and the d.light, a solar-powered LED light now in use in some rural communities in the developing world.[1] The Pulse News Reader was developed in a class in 2010, and became the highest-selling application at Apple's App Store.[1]


See also[edit]


  1. ^ a b c d Roethel, Kathryn (November 26, 2010). "Stanford's design school promotes creativity". San Francisco Chronicle.
  2. ^ Roth, Bernard (2015). The Achievement Habit, Stop Wishing and Start Doing, and Take Command of Your Life. Harper Collins. p. 199. ISBN 0062356127.
  3. ^ Nicole Perlroth (December 29, 2013), Solving Problems for Real World, Using Design New York Times.
  4. ^ "George Kembel Profile". Stanford University d.school. Retrieved 8 September 2015.
  5. ^ Scanlon, Jessie (August 27, 2007). "Wanted: VPs of Design". Business Week.

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