Hasso Plattner Institute of Design

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The Hasso Plattner Institute of Design at Stanford, commonly known as the d.school, is a design thinking institute based at Stanford University.[1] David M. Kelley and Bernard Roth founded the program.[2] According to the New York Times, the d.school has become one of the most highly sought academic programs at Stanford.[3]


D.school opening ceremony, 2010.

The Institute was founded by Stanford mechanical engineering professor David M. Kelley,[1] six other professors, and George Kembel in 2004.[4] The program integrates business, law, medicine, social sciences and humanities into more traditional engineering and product design education.[5]

The institute got its current name from Hasso Plattner, co-founder of SAP SE software, who contributed $35 million towards its founding. The institute cooperates closely with the Hasso Plattner Institute in Potsdam, Germany.[citation needed]


Among the products launched from the Institute are the Embrace blanket, a low-cost alternative to neonatal incubators and the d.light, a solar-powered LED light now in use in some rural communities in the developing world.[1] The Pulse News Reader was developed in a d.school class in 2010, and became the highest-selling application at Apple's App Store.[1]

See also[edit]


  1. ^ a b c d Roethel, Kathryn (November 26, 2010). "Stanford's design school promotes creativity". San Francisco Chronicle.
  2. ^ Tischler, Linda (January 2, 2009). "Ideo's David Kelley on "Design Thinking"". Fast Company. Retrieved May 16, 2019.
  3. ^ Nicole Perlroth (December 29, 2013), Solving Problems for Real World, Using Design New York Times.
  4. ^ "George Kembel Profile". Stanford University d.school. Retrieved September 8, 2015.
  5. ^ Scanlon, Jessie (August 27, 2007). "Wanted: VPs of Design". Business Week.

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