Haven Holidays

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Haven
Private
IndustryLeisure
PredecessorWarner Holiday Camps, British Holidays
Founded1964 (1964)
Headquarters
Hemel Hempstead, Hertfordshire
Doniford Bay 25 March 1989; 30 years ago (1989-03-25)
,
UK
Number of locations
40 caravan parks in UK
Area served
UK
Key people
David Luiz, Chief Executive
Jane Bentall
ProductsCaravan holiday parks
Caravan sales
RevenueIncrease £271.1 million (2013)[1]
Increase £35.2 million (2013)
Increase £25.6 million (2013)
Number of employees
2,802 (2013)
ParentBourne Leisure Limited
Websitewww.haven.com

Haven owns and operates 40 family holiday parks, providing caravan, touring and camping facilities across the UK in predominantly coastal locations. Haven provides touring holiday facilities at 22 of the 40 holiday parks it operates, with 13 of these also offering camping pitches for tents and a further 10 offering pitches for trailer tents. Over the years, a rolling investment programme has provided new accommodation, landscaping, spas, golf courses and adventure golf, as well as enhancements to some of the leisure pools with flumes, slides and Space Bowls.[2]

Haven holidays is part of the Bourne Leisure Group who also own Warner Leisure Hotels and Butlins Resorts. The current company was created in November 2004, following the amalgamation of the British Holidays chain with the Haven Holidays chain, which parent company, Bourne Leisure, purchased from The Rank Group in 2000.[3] It now entirely trades as Haven.

Although the Haven name is now used for the combined chain, the existing company is, in effect, a continuation of the previous company.

History[edit]

Acquisitions[edit]

The current Haven chain is formed from a number of acquisitions by its former brands, including Warner Holiday Camps (now trading as Warner Leisure Hotels). From the late 1980s Haven wanted to distance itself from the old style camp sites, which resulted in Haven investing millions of pounds in the sites it acquired and re-branding them as Holiday Parks. Over the years Haven also acquired many smaller independent Holiday Parks enabling the brand to offer a wide range of Holidays by categorising their parks as All Action, Lively, Leisurely and Relaxing.

After wanting to focus more on its gaming operations such as Mecca Bingo, the Rank Group decided to sell its holiday arm. In October 2000, Bourne Leisure purchased the Rank Group's UK leisure arm, Rank Leisure, for £700 million, which included the Haven, Butlins and Warner Leisure Hotels chains.[4] At the time of acquisition, Rank Leisure's Haven Holidays operated 56 resorts, whilst British Holidays (already owned by Bourne Leisure) operated 22. Many of Haven's smaller parks were sold off and the British Holidays brand ceased trading. Later all British Holiday Parks were re-branded as Haven.

Bourne decided to retain larger operating units which accounted for approximately 85% of their customer flow, making it possible to upgrade the Haven parks to the same standard of the British Holidays chain.

Subsequently, the company disposed of 43 Haven and British Holidays resorts between 2001 and 2004. A number were sold to independent ventures and management buy-outs (for example, British Holidays' Lido Beach in Prestatyn, Clwyd). However a number of growing leisure chains acquired larger quantities of sites. Park Resorts, a management buy-out backed by CBPE, acquired 12 freehold resorts from the Haven chain in 2001 (such as Cayton Bay in Scarborough, Yorkshire). Parkdean Holidays acquired three Haven and two British Holidays resorts in 2004 (such as Cherry Tree in Great Yarmouth, Norfolk, and Wemyss Bay in Renfrewshire, Scotland). Park Holidays UK, at the time known as Cinque Ports Leisure, purchased a further nine parks (such as Felixstowe Beach in Felixstowe, Suffolk).

Far Grange Park & Golf Club, Skipsea, East Riding of Yorkshire, was purchased by Bourne Leisure in 2007, being the first acquisition by Bourne Leisure since Rank Leisure in 2000. The park appeared in the Haven 2008 holiday brochure, issued in November 2007. However, a year later it was trading as an Owners Only Haven park in the Bourne Leisure group.

In April 2015, Bourne Leisure purchased the Thornwick & Sea Farm Holiday Centre and Greenacre West caravan parks from Flamborough Holidays Ltd;[5] Thornwick & Sea Farm holiday centre's complex was redeveloped for the 2016 season and was rebranded 'Thornwick Bay'.

Re-branding[edit]

Following Bourne's acquisition of Rank Leisure, the company began integrating its Haven and British Holidays chains during a seven-year development phase. The individual brands "Haven Holidays" and "British Holidays" continued to trade individually until November 2004, when a final three Haven parks and two British Holidays resorts were disposed of, those being: Wemyss Bay, Pendine Sands, Cherry Tree, Warmwell and Torquay. These were relatively small parks, and Bourne Leisure eventually decided to sell these off, stating that they no longer fitted well in the Haven and British Holidays brands. This reduced the number of parks in the British Holidays chain to 17 and the number of Haven parks to 18. At the same time, both brands merged as "Haven and British Holidays" and released a new brochure and website under that name. Eventually, in November 2007, the company ceased trading as "British Holidays" and the Haven name is now used throughout the chain.

Activities and facilities[edit]

Activities and facilities across all Haven parks use standardized branding introduced by British Holidays in 1998, including "FunWorks" (main entertainment complex), "ShowBar" (family entertainment centre), "Boardwalk" (food court), Big Money (gambling arcade), "FoodWorks" (fast food outlets; many now replaced by Burger King, Papa John's and other external brands), "RopeWorks" (high rope activity centre), "SplashZone" (swimming pools), "SportsZone" (sports activities), "Oasis" (restaurant and bar) and "FunZone" (outdoor family activity / playground areas). In addition, all parks have a general store (originally branded as Everydays or Essentials, then branded as SPAR, before being branded as Mini Market since 2017), main reception and a special reception focusing on caravan sales, often branded as "Owners Exclusive" within the parks themselves. In 2002, Bourne Leisure began integrating the individual Haven and British Holidays brands and ever since, many activities and facilities at Haven parks have operated under the names introduced at British Holidays resorts in the late 90s.

The ShowBar entertainers, at Haven were originally called "Havenmates", but since 2002, they were renamed "Funstars", a name already used at British Holidays Parks. In 2016, following the introduction of the Theatre Company at Thornwick Bay before being rolled out to Hafan y Môr, Craig Tara, Devon Cliffs, Primrose Valley and Rockley Park (replacing the Funstar brand) a year later, the Theatre Company Entertainment team were known as "Adventure Live Hosts". In 2019, following the entertainment rebrand to "Go! Live Goes Global" across all parks, the ShowBar entertainers are now simply known as the "Entertainment Team". The Theatre Company however, still exists with their acts different to the normal parks at the Theatre Company parks.

Current holiday parks[edit]

as of 2019 There were 40 Haven parks in the United Kingdom.[citation needed]

Former holiday parks[edit]

Over the decades until 1999, Haven bought holiday parks from several holiday companies, however these parks listed below got sold off over the years:

  • Cornwall: Duporth, Trelawne Manor, St. Minver, St Ives, Mullion
  • Devon: Lyme Bay, Torquay, South Bay, Bideford Bay, Challaborough Bay
  • Dorset: Chesil Beach, West Bay, Sandhills, Warmwell
  • East Sussex: Winchelsea Sands
  • Essex: Steeple Bay, St. Osyth Beach
  • Hampshire: Mill Rythe, Solent Breezes
  • Isle of Wight: Harcourt Sands, Lower Hyde, Nodes Point, Thorness Bay
  • Kent: Alberta, Sheerness
  • Lancashire: Beacon Fell View
  • Lincolnshire: Coastfield
  • Norfolk: Heacham Beach, California Cliffs, Cherry Tree
  • Northumberland: Riverside
  • Suffolk: Felixstowe Beach, Kessingland Beach
  • Wales: Brynowen, Carmarathen Bay, Ty Mawr
  • Yorkshire: Whitby, Cayton Bay, Barmston Beach
  • Scotland: Grannie's Heilan Hame, Nairn Lochloy, Tummel Valley, Erigmore House, Sundrum Castle

International parks[edit]

Until the acquisition of Haven by Bourne, Haven Holidays ran several parks in Europe as Haven Europe. However, in 2006, these were sold to Siblu as part of a management buy-out.

Bourne Leisure also owns resorts in Ontario in Canada and Sarasota in Florida, United States.

Holiday Years ago[edit]

as of 2019 There were 40 Haven parks in the United Kingdom.[citation needed]

Holiday Dates List[edit]

  • Doniford Bay (25 March 1989 – Present) (25 March 1989; 30 years ago (1989-03-25))

Live Entertainment Show Band Live lounge[edit]

Mascots[edit]

Haven originally has only 1 character in the late 80's, and it was Rory the Tiger. In 2002, Rory teamed up with Bradley Bear from British Holidays, and the entertainment duo was legendary. There were 7 other characters joining Rory and Bradley are Magical Merlin, Polly Popkins, Manic the Parrot, Greedy the Gorilla, DJ Ned, Anxious the Elephant and Sylvester the Snake. In 2007, the gang formed the Zoo Troop, and then in 2013, they were renamed as the Seaside Squad, however Merlin The Wizard, Sylvester The Snake and Manic The Parrot quietly disappeared from the gang in 2009, with Haven stating that they had transported away to a magical place somewhere else.

Amusement Arcades UK list[edit]

  • Gunblade NY (1995) (in Doniford Bay In 2004 - 2 April 2004; 15 years ago (2004-04-02))

Sponsorships and partnerships[edit]

In March 2018, Haven partnered with the charity that saves lives at sea, the Royal National Lifeboat Institution (RNLI).[6] This partnership aims to fully integrate the RNLI with the Haven offering and raise vital funds for their lifesaving work.

In February 2019, Haven became an official sponsor of Team GB, supporting the team in the build up to the Tokyo 2020 Olympic Games.[7]

References[edit]

  1. ^ Haven Leisure Ltd, Report and Financial Statements, 31 December 2010
  2. ^ "About Us - Haven Holidays".
  3. ^ "HavenHolidays.com - Review - We want Rory!!!!".
  4. ^ Power, Ben (28 September 2000). "Rank says goodbye to redcoats in £700m sale". The Independent. Retrieved 13 June 2019.
  5. ^ "Holiday parks in national deal". Bridlington Froo Press. Retrieved 1 November 2015.
  6. ^ "Haven Holidays partners with the RNLI to save lives at sea".
  7. ^ "Team GB announce partnership with Haven".

External links[edit]