Hayao Nakayama

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Hayao Nakayama
Born (1932-05-21) 21 May 1932 (age 86)
Tokyo, Japan
Occupation Consultant Microsoft, Virgin Play, Former President Sega

Hayao Nakayama (中山 隼雄, Nakayama Hayao, born 21 May 1932) is a Japanese businessman and was the former President and CEO of Sega Enterprises, Ltd from 1983 to 1999.


Early Years[edit]


In 1983, he purchased the shares of Sega Enterprises from Bally with the head of a company Rosen purchased in 1979, David Rosen, and the CSK Corporation, led at the time by president and chairman Isao Okawa.

In October 1989, Nakayama hired Michael Katz to make the Sega Genesis a smash hit in America. The mild success of the Mega Drive in Japan gave SOJ high hopes for the success of the American release. The hopes were so high that Nakayama had the rallying cry: "Hyakumandai!" (One million units).

In 1990, Nakayama went to Hawaii to find Tom Kalinske, who had recently left Matchbox. He offered Kalinske the position as president and CEO of SOA [Sega of America]. It was Kalinske's daughter who made him decide to go to Japan. In Japan, they went to a geisha bar and then to Sega of Japan's R&D department. Here, he was shown the Game Gear and the Mega Drive. This convinced him to work at SOA.

Post Sega[edit]

Nakayama left SEGA in 1999 and has since served roles at Microsoft Japan and Virgin PLAY[1]

See also[edit]


  1. ^ "Archived copy". Archived from the original on 2012-02-25. Retrieved 2009-05-30. 

External links[edit]