Health consumerism is a movement which advocates patients’ involvement in their own health care decisions. It is a movement from the “doctor says/patient does” model to a partnership model. Health consumerism tries to encourage health information empowerment and the transfer of knowledge so that patients can be informed and therefore more involved in the decision-making process. It also attempts to promote public understanding of basic organ function, the processes of chronic disease, and the beginnings of how to best prevent these diseases.
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