List of Unilever brands

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This is a list of Unilever brands.

Billion-euro brands[edit]

Brands with annual sales of one billion euros or more:[1]

Food and beverages[edit]

  • Ades or Adez — soya-based drinks
  • Alsa — desserts and syrups
  • Amino — dehydrated soup (Poland)
  • Amora — French mayonnaise and dressings
  • Annapurna — salt and wheat flour (India)
  • Becel — also known as Flora/Promise; health-aware: margarine, spreads, cooking oil, milk, fermented milk
  • Ben & Jerry's — ice cream
  • Best Foods — mayonnaise, sandwich spreads, peanut butter and salad dressings
  • Blue Band — family-aware: margarine, bread, cream alternatives
  • Bovril — beef extract
  • Breyers — ice cream
  • Brooke Bond — tea
  • Bru — instant coffee (India)
  • Brummel & Brown — margarine
  • Buavita — fruit juice (Indonesia, acquired from Ultrajaya)
  • Bushell's — tea (Australia, New Zealand)
  • Calvé — sauces, ketchup, mustard, mayonnaise, peanut butter
  • Chicken Tonight — wet sauces range (excluding the United Kingdom and Ireland)
  • Choysa — tea, marketed mainly in Australia and New Zealand
  • Colman's — mustard, condiments, packet sauces, OK Fruity Sauce
  • ConimexAsian spices (Netherlands)
  • Continental — side dishes
  • Country Crock — margarine
  • Darko (Дарко) — ice cream (Bulgaria)
  • Delma — margarine (Poland)
  • Du Darfst — (Germany)
  • Elmlea — pourable artificial cream available in different varieties (UK)
  • Fanacoa — mayonnaise, mustard, ketchup (Argentina and for export to Latin America)
  • Flora — margarine, light butter, jams
  • Fruco — ketchup, mayonnaise and condiments
  • Fudgsicle
  • Heartbrand — ice cream (umbrella logo)
  • Hellmann'smayonnaise
  • I Can't Believe It's Not Butter — margarine spread
  • Imperial Margarine — margarine
  • Jif - lemon and lime Juice
  • Kasia — margarine (Poland)
  • Kecap Bango — soya sauce in Indonesia
  • Kissan — Ketchups Squashes and Jams (India and Pakistan)
  • Klondike — ice cream sandwiches
  • Knorr (Knorr-Suiza in Argentina) — sauces, stock cubes, ready-meals, meal kits, ready-soups, frozen food range
  • Lady's Choice — mayonnaise, peanut butter and sandwich spreads (Philippines, Malaysia)
  • Lan-Choo — tea (Australia/New Zealand)
  • Lao Cai - seasoning
  • Lipton — tea
  • Lipton Ice Tea — ready-to-drink tea (partnership with PepsiCo)
  • Lizano Sauce (Salsa Lizano) — Costa Rican condiment
  • Lyons — tea (Ireland)
  • Maille — French mustard
  • Maizena — corn starch
  • Marmite — yeast extract spread (except in Australia and New Zealand, called Our Mate)
  • McCollins — tea (Peru)
  • Mrs. Filbert's — margarine (United States)
  • Paddle pop — ice cream (Australia, Indonesia, Malaysia [incorporated with Wall's])
  • Pfanni — Bavarian potato mixes
  • PG Tips — tea (UK)
  • Phase — cooking oil
  • Planta — margarine
  • Popsicle — frozen treats
  • Pot Noodle — cup noodles
  • Promise — Becel/Flora
  • Rama — margarine
  • Rani — fruit juice (Middle East, acquired from Aujan Industries)
  • Red Rose Tea — tea (Canada)
  • Royco — stock cubes, non-MSG stock (only in Indonesia)
  • Saga — tea (Poland)
  • Sana — msuncargarine (Turkey)
  • Sariwangi — tea (Indonesia)
  • Scottish Blend — tea
  • Sealtest — milk products
  • Slotts — mustard (Sweden)
  • Stork margarine
  • Streets (ice cream) (Australia/New Zealand)
  • Sunce (Sun) — mayonnaise (Serbia, Macedonia, Bosnia and Herzegovina, Montenegro), brand now discontinued, Sunce factory now produces Unilever brand Knor mayonnaise
  • T2 - premium Australian tea
  • Tortex — ketchup (Poland)
  • Tulipan — margarine (Spain)
  • Turun sinappi — mustard (Finland/Sweden)
  • Unilever Food Solutions — professional markets (food service)
  • Unox — soups, smoked sausages
  • Vaqueiro — cooking margarine, cooking oil

Ice cream[edit]

The Heartbrand logo.

Unilever is the world's biggest ice cream manufacturer, with an annual turnover of €5 billion.[3] With the exception of its U.S. brands Popsicle, Klondike, Slim Fast ice cream, Breyers, Starbucks and Ben & Jerry's, the bulk of the company's ice cream business falls under its "Heartbrand" brand umbrella, so called because of the brand's heart-shaped logo. Unilever currently operates eleven ice cream factories in Europe; the biggest include factories at Hellendoorn in The Netherlands, Heppenheim in Germany, Caivano in Italy, St. Dizier in France, Gloucester in the United Kingdom and Santa Iria de Azóia in Portugal.

The Heartbrand was launched in 1998 (and slightly modified in 2003) as an effort to increase international brand awareness and promote cross-border synergies in manufacturing and marketing ("centralisation"). It is present in more than 40 countries.[3] Although the logo is common worldwide, each country retained the local brand name so as to keep the familiarity built over the years, one notable exception being Hungary where the previous Eskimo brand was replaced with Algida in 2003.

In 2005, Glidat Strauss received special permission from Unilever to export their brand of ice cream to the United States because of the strict kosher certification the products in Israel have. Under terms of the agreement, Strauss ice cream and krembo may be sold only in kosher supermarkets and import shops. It is distributed in North America by Dairy Delight, a subsidiary of Norman's Dairy.

Prior to the heart logo, each country could choose its own logo, although the most common one consisted of a blue circle with the local brand's name over a background of red and white stripes; the second most common old logo, used by Wall's in the UK and other countries, was a yellow logo with Wall's in blue text.

Unilever generally manufactures the same ice cream with the same names, with rare occasions of regional availability, under different brands. Some of these ice creams include Carte D'Or, Cornetto, Magnum, Solero, Twister and Viennetta.

Partial list of national brands variants of the Heartbrand[edit]

  • Algida — Bulgaria, Croatia, Czech Republic, Cyprus, Greece, Estonia, Hungary, Italy, Kosovo, Latvia, Lithuania, former Yugoslavian Republic of Macedonia, Malta, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
  • Bresler — Chile
  • Cargills — Sri Lanka
  • Eskimo — Austria
  • Frigo — Spain
  • Frisko — Denmark
  • GB Glace — Finland, Norway, Sweden
  • Glidat Strauss — Israel, United States
  • Good Humor — Canada, United States
  • HB — Ireland, United Kingdom (Northern Ireland)
  • Helados La Fuente — Colombia
  • Holanda — Mexico, Central America
  • Ingman Ice Cream — Nordic Countries
  • Inmarko — Russia
  • Kibon — Argentina, Brazil, Falkland Islands
  • Kwality Wall's — Bhutan, Brunei, India, Nepal, Pakistan, Sri Lanka
  • Langnese — Germany
  • Lusso — Switzerland
  • Miko — France
  • Napoca - Romania
  • Ola — Belgium, Luxembourg, Netherlands, South Africa
  • Olá — Cape Verde, Macau, Portugal
  • Pingüino — Ecuador
  • Selecta — Comoros, Philippines, Tanzania
  • Streets — Australia, New Zealand
  • Swedish Glace
  • Tio Rico — Venezuela
  • Wall's — China (incl. Hong Kong), Indonesia, Malaysia, Pakistan, Singapore, Thailand, Vietnam, United Kingdom (Great Britain)

Home and personal care brands[4][edit]

  • All - laundry detergent (United States)
  • Ala — laundry detergent (Argentina)
  • Andrelon
  • Aviance Cosmetics
  • Axe — deodorant, shower gel, bodyspray (Lynx in the UK, Ireland and Australasia)
  • Ayush (India)
  • Baba (East Europe)
  • Badedas — shower gels
  • Biotex — laundry detergent
  • Block & White — whitening lotion, soap and deodorant (Philippines, acquired from Sara Lee Philippines in 2010)
  • Breeze - laundry detergent (Philippines)
  • Brilhante — laundry detergent (Brazil)
  • Brisk - hair-styling products for men (Southeast Asia, North America)
  • Brut — cologne, aftershave
  • Brylcreem — hair-styling products for men
  • Caress — soap
  • Cif — cleaning products
  • Citra - women's hand and body Lotion, beauty soap, and scrubs (Indonesia and Middle East)
  • Clear (hair care) — anti-dandruff, scalp care shampoo and conditioner (China, Southeast Asia, Australia, Romania, Pakistan, Poland, Hungary)
  • Clinic — dandruff shampoo
  • Close-Up — toothpaste
  • Coccolino — softener (Poland, Hungary, Romania)
  • Comfort
  • Consort — men's hair care
  • Cream Silk — conditioner (Philippines)
  • Degree — deodorant (United States and Canada)
  • DERO (Romania)
  • Dimension (Indonesia and Malaysia)
  • Domestos — bleach (Australia, Bulgaria, Czech Republic, France, Germany, Hungary, Indonesia, Israel, Italy, Poland, Romania, Russia, Spain, Turkey and the United Kingdom)
  • Dove — skin care, hair care, and deodorant
  • Dove Spa
  • Dusch Das — shower gels
  • Eskinol — women's facial care (Philippines, acquired from Sara Lee Philippines in 2010)
  • Fair and Lovely — skin lightening product (available in India, Malaysia, Indonesia, Singapore, Brunei and Timor Leste)
  • FDS — skin care range
  • Gessy (Brazil) — soap
  • Glorix (Netherlands)
  • Good Morning — soap (Egypt)
  • Impulse — deodorant and body spray
  • Ioma - premium skin care range
  • Just for me — kids' hair range
  • Lakmé — cosmetics
  • Lever 2000 — soap
  • Lifebuoy — soap (Malaysia, Singapore, Vietnam, Bangladesh, India, Pakistan, Indonesia, Australia)
  • Lux — women's soap, shower gel, and lotions (Caress in the United States)
  • Lynx — men's deodorant
  • Lysoform — home care (Italy)
  • Master — men's facial care (Philippines, acquired from Sara Lee Philippines in 2010)
  • Matey — children's bubble bath
  • Minerva — laundry and dishwasher detergents (Brazil)
  • Mist — soap (Egypt)
  • Motions — hair care
  • Neutral — laundry detergent
  • Noxzema — skin care range
  • Omo (South Africa, Norway, Brazil and Chile) — laundry detergent
  • Origins
  • Organics — shampoo and conditioner
  • Pears Transparent Soap
  • Pepsodent — dental (outside of the United States)
  • Persil (Malaysia, Singapore, Ireland, United Kingdom, France, New Zealand)
  • Pond's
  • Prodent — toothpaste
  • Quix — dishwashing liquid (Chile)
  • Q-Tips — cotton swabs
  • Radox — shower gels and bubble bath
  • Rexona — deodorant (Latin America, Europe [except UK and Ireland], Asia [except India, Japan and Korea], Australia and New Zealand; known in Japan and Korea as Rexena)
  • Rinso
  • Robijn — softener
  • Sedal - shampoo and conditioner (Spanish-speaking Latin American countries; known in Brazil as Seda)
  • Shield - deodorant (South Africa)
  • Signal — toothpaste
  • Simple— skin and body care range
  • Skip — laundry detergent
  • SR — toothpaste
  • St Ives — hand and body care
  • Suave
  • Sun — dishwasher detergent
  • Sunlight
  • Sunsilk (Sedal in Spanish-speaking Latin American countries, Seda in Brazil) — shampoo and conditioner
  • Sure  deodorant (United Kingdom, Ireland and India)
  • Surf — laundry detergent
  • Swan (defunct)
  • Thermasilk — shampoo and conditioner
  • Tholl — skin care
  • TIGI — shampoo and conditioner for hair salons[5][6]
  • Timotei — shampoo and conditioner
  • Toni & Guy — hair care range
  • TRESemmé — hair care range (Argentina, Australia, Brazil, Canada, Chile, Denmark, Finland, India, Indonesia, Mexico, Norway, New Zealand, Philippines, South Africa, Spain, Sweden, Thailand, United Kingdom and United States of America)
  • Ultrex — dandruff shampoo (Greece)
  • Vaseline body lotion, shower gel, deodorant (Vasenol in Portugal, Brazil, Italy, Spain and Mexico)
  • Vibrance — shampoo and conditioner
  • Vim (Bangladesh, Canada, India, Pakistan)
  • Vinólia — soap (Brazil)
  • Viso — laundry detergent (Vietnam and Indonesia)
  • Wheel (India)
  • White Beauty — skin lightening cream
  • Williams — men's care
  • VO5 — hair care/styling
  • Xedex
  • zendium — toothpaste
  • Zhonghua — toothpaste
  • Zwitsal — baby care range (Netherlands and Indonesia[7])

References[edit]

  1. ^ 2008 Annual Report and Accounts pp. 5–6.
  2. ^ "Blue Band, Rama". 
  3. ^ a b "Unilever Heartbrand". Unilever. Retrieved 2006-09-08. 
  4. ^ "Brands in action | Unilever Global". Unilever.com. Retrieved 2012-10-26. 
  5. ^ "Unilever Completes TIGI Acquisition". GCI magazine. 14 April 2009. 
  6. ^ "TIGI consumer site". 
  7. ^ http://www.zwitsal.nl/article/detail/367883/missie-geschiedenis