Heather Lloyd-Martin

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Heather Lloyd-Martin [1] is a 20-year search engine optimization and content marketing veteran. She is President and CEO of SuccessWorks,[2] a digital marketing firm she founded in 1998 that provides SEO consulting and training. In the book "Online Marketing Heroes" by Michael Miller, Lloyd-Martin was called "the pioneer of SEO copywriting".[3]

Professional Affiliations[edit]

Heather serves on the board of American Writers and Artists, Inc., is an advisory board member of SEMpdx[4] and serves on the PubCon conference advisory board.[5] She is the immediate past chair of the Direct Marketing Association’s Search Engine Marketing Council and serves on the Program Advisory Committee for major DMA conferences. Heather is a guest lecturer at Darden School of Business (University of Virginia).


  1. ^ SEOCopywriting
  2. ^ Lloyd-Martin, Heather (20 September 2015). "SuccessWorks". SEO Copywriting. Heather Lloyd-Marin. Retrieved 20 September 2015. 
  3. ^ Miller, Michael (March 2008). Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. Wiley. ISBN 978-0-470-24204-9. 
  4. ^ SEMpdx
  5. ^ "PubCon Advisory Board".