Hebrew Book Week
During Hebrew Book Week, outdoor book fairs are held all over the country and publishing companies sell their books at a discount. Bookstores in Israel typically offer sales during this time which can last up to a month. In recent years, Hebrew Book Week has been extended to ten days. 
In addition to book sales, a variety of literary events are held during Book Week, such as get-togethers with authors and public readings. The award ceremony for the Sapir Prize take place during Hebrew Book Week. There is also a heightened level of attention paid to literature in the media.