Heidi Victoria

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The Honourable
Heidi Victoria
Member of the Victorian Legislative Assembly
for Bayswater
Assumed office
25 November 2006
Preceded by Peter Lockwood
Personal details
Born (1967-10-12) 12 October 1967 (age 49)
Melbourne, Victoria, Australia
Nationality Australian
Political party Liberal Party of Australia
Alma mater Phillip Institute of Technology
Occupation Photographer
Website heidivictoria.com.au

Heidi Victoria (born 12 October 1967) is a member of the Victorian Legislative Assembly representing Bayswater for the Liberal Party of Australia.

Early life[edit]

Victoria was born in Melbourne to an Austrian father and a New Zealand mother.[1] She completed her HSC in 1984, and went on to complete her BA in Fine Art Photography in 1988 at the Phillip Institute of Technology (now part of RMIT University).[2] Prior to her election, Victoria owned and operated her own photography business,[2] specialising in portraits and event photography.[3]

Political career[edit]

Within the Liberal Party, Victoria has served as branch president, vice-president and secretary; state and federal electorate council delegate; fundraiser; branch development officer; and State council and Federal conference delegate.[2][4] She was elected to the seat of Bayswater at the November 2006 election.[2] In November 2009, she was named Shadow Parliamentary Secretary for Arts, following her strong involvement in the campaign to prevent the proposed changes to the Victorian College of the Arts.[citation needed]

After Ted Baillieu resigned as Premier in March 2013, Victoria was given the ministerial portfolios of Arts, Women's Affairs and Consumer Affairs within the Denis Napthine cabinet.[5]


In July 2009, Victoria was forced to apologize for using unparliamentary language during a late night parliamentary debate. In the incident, Victoria referred to her Labour counterpart MP Danielle Green as a ‘‘fucking bitch’’. MP Danielle Green was quoted saying ‘‘The member for Bayswater has just used words which started with ‘f’ in referring to me,’’ Hansard records Ms Green stating. ‘‘And I ask her to withdraw, because it is very unparliamentary and I take personal offence that any member in this chamber would be so undisciplined as to use words like that.’’[6]

During the Victorian State Election of 2014, a long running road safety sign in the suburb of Wantirna was replaced with an election campaign advertisement for Heidi Victoria. When questioned by Fairfax Media, Victoria responded " A legal contract has been broken with me, and I am in the process of pursuing through legal channels."[7]

In early November 2014, multiple election campaign signs for Heidi Victoria were defaced with swastikas and offensive language throughout the Heathmont and Bayswater area. Victoria was quoted saying “The other reason this is really disappointing is that we pride ourselves in Australia as being a free country and democratic society"[8]


  1. ^ Tomazin, Farrah (31 March 2013). "'Elusive' minister here all the time – and ready to talk". The Age. Fairfax Media. Retrieved 15 November 2014. 
  2. ^ a b c d "Victoria, Heidi". re-member. Parliament of Victoria. Retrieved 2011-12-19. 
  3. ^ Green, Antony. "Election Guide: Bayswater". Victorian State Election 2014. ABC News. Retrieved 15 November 2014. 
  4. ^ Melbourne, National Foundation for Australian Women and The University of. "Victoria, Heidi - Woman - The Australian Women's Register". Retrieved 28 December 2016. 
  5. ^ Cook, Richard Willingham, Henrietta. "New ministers sworn in after reshuffle". Retrieved 28 December 2016. 
  6. ^ Rood, David. "Lib MP sorry for dropping f-bomb". Retrieved 28 December 2016. 
  7. ^ Cowie, Tom. "Victorian State Election 2014: Road safety sign mistakenly replaced by Heidi Victoria's Liberal Party advertising". Retrieved 28 December 2016. 
  8. ^ "Swastikas used to deface candidate’s signs". Retrieved 28 December 2016. 

External links[edit]

Victorian Legislative Assembly
Preceded by
Peter Lockwood
Member for Bayswater
Political offices
Preceded by
Denis Napthine
Minister for the Arts
Succeeded by
Martin Pakula
as Minister for Creative Industries
Preceded by
Michael O'Brien
Minister for Consumer Affairs
Succeeded by
Jane Garrett
Preceded by
Mary Wooldridge
Minister for Women's Affairs
Succeeded by
Fiona Richardson
as Minister for Women