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Amsterdam Heineken Music Hall 001.JPG
Exterior of venue (c.2011)
Former names Heineken Music Hall (2001–2016)
Address Arena Boulevard 590
1101 DS Amsterdam
Location Amsterdam-Zuidoost
Coordinates 52°18′43″N 4°56′40″E / 52.3120°N 4.9444°E / 52.3120; 4.9444Coordinates: 52°18′43″N 4°56′40″E / 52.3120°N 4.9444°E / 52.3120; 4.9444
Owner Government of Amsterdam
Operator Live Nation
Capacity 5,500
Built 1996–2001
Opened 1 February 2001 (2001-02-01)
Construction cost 30 million
Architect Frits van Dongen

AFAS Live (formerly known as the Heineken Music Hall) is a concert hall in Amsterdam, Netherlands, near the Johan Cruyff Arena. The big hall, named "Black Box" has a capacity of 5,500 and is 3000 m²; a smaller hall for after parties (Beat Box) has a capacity of 700. Many artists, both national and international, have performed at the venue, including Westlife, Toto, Kylie Minogue, Avril Lavigne, Charles Aznavour, Rihanna, Katy Perry, Sam Smith and Within Temptation.


The venue was specially designed for amplified music by architect Frits van Dongen of Architekten Cie. The building was constructed between 1996 and 2001,[1] and cost €30 million.

On September 16, 2016 it was announced that the name will be changed to AFAS Live on 1 January 2017.[2]


  1. ^ Groenendijk, Paul; Vollaard, Piet (2006). Architectuurgids Nederland: 1900-2000. 010 Publishers. p. 293. ISBN 9789064505737. Retrieved 1 September 2012. 
  2. ^ "Heineken Music Hall wordt AFAS Live" [Heineken Music Hall is AFAS Live]. Nederlandse Omroep Stichting (in Dutch). Publieke Omroep. 16 September 2016. Retrieved 13 January 2017. 

External links[edit]

Media related to Heineken Music Hall at Wikimedia Commons