Heinz Tomato Ketchup
|Previous owners||H.J. Heinz Company|
|Tagline||"Grown not made"|
First introduced in 1876, Heinz Tomato Ketchup remains one of the best selling brands of ketchup. From 1906 it was produced without preservatives. In 1907, Heinz started producing 13 million bottles of ketchup per year, exporting ketchup all over the world, including India, Australia, South America, Japan, Indonesia, New Zealand, South Africa and the United Kingdom. Heinz ketchup is often served at restaurants in the United States and Canada, as well as many other countries. As a condiment for many foods, such as french fries, chips, hamburgers and hot dogs, Heinz ketchup uses the slogan, "America's Favorite Ketchup." As of 2012, there are more than 650 million bottles of Heinz Tomato Ketchup being sold every year throughout the world.
In January 2009, the label design was altered, with the illustration of a gherkin pickle that had adorned the label since the 1890s removed and replaced with an illustration of a vine-ripened tomato accompanied by the slogan "Grown not made".
Besides glass bottles, Heinz ketchup comes in squeezable plastic containers and single-serving packets. In 2000, Heinz introduced colored ketchup products called EZ Squirt, which were targeted towards young children. The product was available in a squeezable container and was eventually discontinued in 2006. Green, purple, pink, orange, teal, and blue colored ketchups were also available for a limited time. In 2010, Heinz unveiled a new single serve cup for dipping and squeezing, called the Dip & Squeeze, that will eventually replace the original packets.
In a recent American Customer Satisfaction Index poll of 10,644 consumers, H.J. Heinz Co. had the highest score of any food or beverage firm, higher than Kraft, Coca-Cola, and Nestlé.
In addition to the standard ketchup variety, Heinz offers two varieties known as "Organic" and "Simply Heinz". Both of these varieties' ingredients contain sugar instead of high fructose corn syrup. In 2012, a criminal scheme that repackaged bulk standard ketchup into bottles with counterfeit "Simply Heinz" labels failed when the transferred ketchup began to ferment and explode.
Heinz ketchup is packaged in glass and plastic bottles of various sizes, as well as individual-serving condiment packets made of foil or plastic. Larger amounts of ketchup are packaged either in metal cans, rigid plastic jugs, flexible plastic bags and in bag-in-box format. The larger containers can be fitted with pumps or placed into dispensers for bulk service. A bag containing 3 US gallons (11 L) is the largest offering intended for restaurants; an IBC tote containing 260 US gallons (980 L) is sold to food manufacturers.
The Heinz Keystone Dispenser is a color-coded plastic dispensers, shaped to resemble the keystone part of the "Heinz 57" symbol, that accepts bags of condiments that include the original, low-sodium and Simply Heinz varieties of ketchup, along with several varieties of mustard, mayonnaise, ranch dressing and relish.
Heinz introduced its octagonal glass bottle for the first time in 1889; the bottle was patented in 1890. While other glass bottle designs have existed, the octagonal glass bottle is still in use and is considered an "iconic" example of package design. In the United States, the glass bottle commonly used by restaurants holds 14 ounces (400 g) of ketchup. A small bottle containing about 2.25 ounces (64 g) of ketchup also exists for hotel room service and other situations where it is desirable to serve individual meals with a more personal or luxurious presentation than might be perceived with the foil or plastic packets associated with fast food dining.
As ketchup has high viscosity and behaves as a pseudoplastic or thixotropic liquid, dispensing from glass bottles can be difficult. Tapping the glass bottle causes the ketchup to become thinner and easier to pour. Heinz suggests, on its website, that the best place to tap the bottle is on the "57" mark. The New York Times has also claimed that the tapping the "57" mark is the best way to cause Heinz ketchup to pour smoothly. Shaking the bottle or tapping in another place is also effective, however.
The "57" mark arises from an advertising statement that Heinz made "57 Varieties" of products. When Henry J. Heinz introduced the "57 Varieties" slogan, however, the company already made at least 60 products. The number is simply the combination of numbers Heinz and his wife considered "lucky".
The practice of combining the contents of partly used glass bottles of ketchup is known as marrying the ketchup. Although discouraged by Heinz, the practice continues in some restaurants that use the glass bottle. Since it is impractical to use the entire contents of a bottle, and since diners may prefer to have a bottle of ketchup that appears full, restaurants are left with multiple partly-empty bottles at the end of each day. Restaurant staff, sometimes with the aid of purpose-built devices, combine the contents of several bottles into a single bottle, creating the appearance of a full bottle of ketchup. A new bottle of ketchup will open with a popping sound, while "married" ketchup will not.
The "upside-down" squeezable plastic bottle, consisting of an opaque red bottle with a wide white cap located at the bottom, was introduced as a food service product in 2002. It allows ketchup to be dispensed more easily than was possible with the glass bottle, and permits the use of more of the ketchup in the bottle, as the contents will settle on top of the dispensing valve. The "upside-down" bottle is intended to be non-refillable. A similar bottle has been introduced in several different sizes at the retail/grocery level, but without the opaque red coloring.
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