Rupert Jee (born July 16, 1956) is an American entrepreneur and television celebrity who has gained fame through frequent appearances on Late Show with David Letterman. He first appeared on the Late Show during a "Meet the Neighbors" segment on September 20, 1993 (his Hello Deli is located at 213 W 53rd St, near the Ed Sullivan Theater in New York City, where the Late Show is taped), and was a frequent accomplice of host David Letterman during the show's many comedic segments.
Recently, an advertisement billboard for the Hello Deli near Times Square featured Jee's head on Rod Stewart's body. The board had previously been advertising one of Stewart's concerts, but due to budget constraints it had remained in place two years after the concert left the city. The staff at the Late Show conspired to make the change.