The album was released on August 18, 2009. It peaked at number 43 on the Billboard 200 and spent approximately two weeks on the chart. It also peaked in the Rock, Alternative, Independent, and Dance/Electronic Album Charts. A deluxe edition was released exclusively via iTunes on July 6, 2010, including five bonus tracks, three remixes, and a music video. "Hello Fascination" and "The Dressing Room" are available as downloadable content for the iPhone application Tap Tap Revenge.
"Hello Fascination" was released for digital download on February 3, 2010 as the first single from the album. A vinyl including three remixes of the track was released on February 8. A trailer for the accompanying music video was released on January 27. The video was directed by Spence Nicholson and premiered on the duo's official Myspace page on February 3 whilst premiering on Fearless's YouTube channel on February 8. The album's second single, "I.D.G.A.F.", was available for free download on the duo's Twitter page on June 8, 2010. An accompanying music video was shot in Los Angeles, California and released on June 30. A clean version of the track was released on the deluxe edition of the album.
Tim Sendra of Allmusic gave the album 3 and a half stars out of 5, positively saying, "Hello Fascination won't top any year-end critics polls, but while it is playing, the goofy lyrics, bubblegum snappy melodies, and overall feeling of joyousness will make you feel good. What could be better than that?" However, Drew Beringer of AbsolutePunk gave the album a highly negative review, saying that "Breathe Carolina will sell a lot of copies, so good for them, but that doesn’t make this band any less despicable to self-respecting fans of music".