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Hemmels is a Mercedes-Benz restoration and sales company based in Cardiff, Wales, with additional locations in the U.S. The company was formed in 2016 and works with clients in Australia, China, Europe and North America. Hemmels primarily restores SL series Mercedes-Benz automobiles produced between 1954 and 1971, focusing on the 280SL Pagoda, 190SL Roadster and the 300SL Gullwing and Roadster models. During its restorations, Hemmels uses a method termed the 'Neugeboren Process', which requires every car to be stripped to its bare-metal frame before being rebuilt. The company has also developed an engine upgrade for the 280SL Pagoda which adds electronic ignition and electronic fuel injection in order to make the engine more efficient and generate more horsepower.
In October 2018, Hemmels announced that British entrepreneur Richard Butterfield had acquired a majority stake in the business.
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