Henry Foster Adams
Henry Foster Adams (1882–1973) was an American psychologist and writer. He published several scientific articles and books on psychology and in particular the psychology of advertising, and advocated the use of empirical and statistical methods to understand people's responses to advertising.
A student of Raymond Dodge and a longtime professor at the University of Michigan, among Adams' works are Advertising and its Mental Laws (1916) and The Ways of the Mind: The Study and Use of Psychology (1925).
This article needs additional citations for verification. (May 2008) (Learn how and when to remove this template message)
- Cathrine V. Jansson-Boyd, Consumer Psychology, McGraw-Hill International, 2010, p 8
- PsycINFO/Ovid search results (site requires login). Accessed April 21, 2008.
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