Henry S. Levy and Sons

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Henry S. Levy and Sons, popularly known as Levy's, was a bakery based in Brooklyn, New York, most famous for its rye bread. It is best known for its advertising campaign "You Don't Have to Be Jewish to Love Levy's",[1][2][3] which columnist Walter Winchell referred to as "the commercial [sic] with a sensayuma" (sense of humor).[4]

One of the Levy's ad posters, featuring a Native American biting into a Levy's rye sandwich, was included in the Oakland Museum of California's 1999 exhibit "Posters American Style."[5]

The Levy's brand is now owned by Arnold Bread, a division of Bimbo Bakeries USA.[6]

External links[edit]


  1. ^ Jerry Della Femina, (1971) From Those Wonderful Folks Who Gave You Pearl Harbor, Pocket Books. ISBN 0-671-78052-2
  2. ^ Advertising Slogan Hall of Fame, "Levy's"
  3. ^ Leroy Pope. "Frozen breads may soon outsell fresh", Simpson's Leader-Times (Kittaning, Pennsylvania), March 7, 1967, p. 7: The poster ads bearing this slogan have been so well done they have attracted the admiration of advertising men everywhere."
  4. ^ Walter Winchell. "Walter Winchell of Broadway" (column), Daily News (Lebanon, Pa.), March 12, 1964, page 39.
  5. ^ "June 26 to August 29, 1999: Posters American Style". Oakland Museum of California. Archived from the original on July 14, 2011. 
  6. ^ "About Us". Arnold Bread. Archived from the original on June 24, 2012. Retrieved July 20, 2012.