Her Campus

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Her Campus
Hercampuslogo.png
Type of site
Online magazine
Available inEnglish
OwnerHer Campus Media, LLC
Websitewww.hercampus.com
Alexa rank17,358 (as of February 2018[1])
CommercialYes
RegistrationOptional
Launched2009
Current statusOnline
Content license
Copyright

Her Campus is an online magazine targeted at the female college student demographic. Content in the magazine is written by more than 7,000 contributors from more than 300 campus chapters located in nine countries. The magazine also has a high school section.[2] The magazine was founded in 2009 by three Harvard University undergraduates: Stephanie Kaplan, Windsor Hanger Western, and Annie Wang. The women met in 2007 while working on a separate Harvard online publication. In November 2010, Glamour Magazine honored the women at its Women of the Year Awards ceremony, where they were presented with the Amazing Young Women Award from Chelsea Clinton.[3]

Historical background[edit]

In January 2009, Kaplan, Hanger, and Wang entered the i3 Innovation Challenge sponsored by Harvard Student Agencies, the Technology and Entrepreneurship Center at Harvard, and the Harvard College Forum. The Challenge develops, showcases, and rewards innovative business ventures presented by students.[4] The team of women proposed a national online magazine for college women, with student branches at colleges and universities across the United States. After their business plan and proposal received the Harvard Student Agencies Investment Award, they launched Her Campus magazine.[5] The award secured national attention, along with financial assistance and free office space.[3]

Business overview[edit]

The website was launched in September 2009. The online magazine runs feature articles targeted toward college survival. Hanger serves the magazine as the president and publisher, while Kaplan functions as the CEO and editor-in-chief. Wang rounds out the trio, functioning in the role of Chief Technology Officer and creative director.

In addition to the online content, the magazine is represented by students at over 300 college campuses in multiple countries, including the U.S., Canada, Jamaica, the UK, Japan and Australia. These campuses are known as My Campus chapters, or subdivisions of the magazine.[2] Each branch has one or two campus correspondents that serve as president and editor-in-chief. These correspondents represent the magazine and oversee magazine content, developing featured articles and photos specific to their particular university.[3] The correspondents also recruit fellow student journalists and publicize the website.

By the year 2018, Her Campus had spread even further across international borders. There are now "My Campus" chapters in South Africa, Puerto Rico, Nigeria, Ireland, India and Quebec, in addition to the international chapters that had already been established. [6]

Support from influential individuals include board member Cathryn Cronin Cranston, publisher of the Columbia Journalism Review. Additionally, Joanna Coles, U.S. editor-in-chief of Cosmopolitan, serves as a mentor.[3] These partnerships have allowed Her Campus writers to share their articles with Seventeen Magazine and The Huffington Post.[7]

In 2018 Her Campus Media was named to the Forbes Magazine "30 under 30" list under the media category. [8]

Public relations[edit]

In addition to the online magazine, Her Campus Media LLC, the owner and operator of Her Campus, functions as a marketing and public relations firm. The firm works with commercial businesses and organizations that are interested in reaching college markets. Marketing packages that have been offered include sponsorships in various sections of the magazine, supporting advertisement campaigns, offering give-away promotions, and providing new-product distribution on branch campuses nationwide. Clients have included New Balance, Rent the Runway, and Juicy Couture. Overall, the firm reports over 100,000 hits daily, with a steadily growing readership.[7]

Since the initial launch, Her Campus has been featured or mentioned in newspapers and magazines throughout the United States, including by The New York Times,[9] Yahoo Finance, CNN Money, AOL Money College, CBS MoneyWatch,[10] The Boston Globe, U.S. News & World Report, Seventeen Magazine, Business Insider, ABC News Now, and the FOX network affiliate in Boston.[11][12]

Her Conference[edit]

Her Conference is an annual summer conference by Her Campus Media that is held in New York City. The conference was launched in 2012 and focuses on teaching female college students more about marketing, journalism, and the media. The conference gives students and recent graduates the opportunity to hear from speakers who provide advice on careers and career development.[13] Past keynote speakers include Jason Waganheim, the publisher and chief revenue officer of Teen Vogue, and Chandra Turner, the executive editor of Parents magazine.[14]

References[edit]

  1. ^ "Search Analytics for hercampus.com". Alexa Internet, Inc. Retrieved March 24, 2012.
  2. ^ a b "About Us". Her Campus. 2008-01-30. Retrieved 2010-12-30.
  3. ^ a b c d Williamson, Eugenia (December 15, 2010). "Her Campus knows what girls want and isn't too shy to sell it to them". ThePhoenix.com. Archived from the original on February 1, 2016. Retrieved November 25, 2012.
  4. ^ "Harvard College Innovation Challenge". Harvard College. Retrieved November 25, 2012.
  5. ^ Schweitzer, Tamara (July 19, 2010). "Stephanie Kaplan, Windsor Hanger, and Annie Wang, Founders of Her Campus". Inc. Retrieved November 25, 2012.
  6. ^ Campus, Her. "Chapter Locations". HerCampus.com. HerCampus.com. Retrieved 25 July 2018.
  7. ^ a b Burlow, Sarah (January–February 2011). "Meet the Young Alumnae Behind Her Campus". Harvard Magazine. Retrieved November 25, 2012.
  8. ^ Magazine, Forbes. "Forbes 30 under 30". Forbes.com. Forbes. Retrieved 25 July 2018.
  9. ^ Seligson, Hannah (December 11, 2012). "No Jobs? Young Graduates Make Their Own". The New York Times. Retrieved November 25, 2012.
  10. ^ O'Shaughnessy, Lynn (November 12, 2010). "Top 7 Christmas Gift Ideas for Coeds". CBS money watch. Retrieved November 25, 2012.
  11. ^ "Giving your college kids a break". Myfoxboston.com. 2010-12-13. Archived from the original on March 14, 2012. Retrieved 2011-01-05.
  12. ^ CindyFitzgibbon (2009-01-27). "Picking the perfect gift: Ideas for college kids". Myfoxboston.com. Archived from the original on March 14, 2012. Retrieved 2011-01-05.
  13. ^ "About Her Conference". HerConference.com. n.d. Retrieved 18 July 2015.
  14. ^ Western, Windsor (1 July 2013). "National Intercollegiatte Conference 2013". Her Campus. Retrieved 19 July 2015.

Further reading[edit]

External links[edit]