Heritage Makers

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Heritage Makers is a party-plan direct selling company—similar to Pampered Chef or Tupperware—that sells personalized published Storybooks.[1][2] The business was formed in 2004, was bought by MyFamily.com in September 2005,[3] and then sold to its management team in August 2006.[citation needed] The business is based in Provo, Utah, but has consultant representatives throughout Canada and the United States.[citation needed] As of August 2010 its CEO was Christopher M. Lee, a Brigham Young University and Harvard Business School grad, who left Heritage Makers to join the New Media leadership team of the Deseret News.[4]

Consultants are paid commissions and bonuses to conduct home party "workshops" where they sell a variety of products, including custom hard-bound storybooks, greeting cards, and other printed novelties. The company provides an online service, called Heritage Studio, which allows customers to upload 2GB of photos and choose from many layouts and over 100,000 pieces of digital art to create their own projects.[1]

Heritage Studio Premier is a membership-based service that provide greater photo storage capacity, and integrate thousands of pieces of storybooking or scrapbooking artwork from Scrap Girls, a leading resource for digital storybooking or scrapbooking content.[citation needed]

Heritage Makers became a member of the Direct Selling Association in 2006 [5]


  1. ^ a b "All in the Family" (PDF). Photo Marketing Magazine. October 2006. p. 26. Archived from the original (PDF) on 2006-10-23. Retrieved 2006-10-25. 
  2. ^ "Provo digital storybooking company gets $1.15M funding". The Daily Herald. 2007-07-28. Archived from the original on 2007-09-28. Retrieved 2007-08-16. 
  3. ^ "MyFamily.com, Inc. Acquires Heritage Makers". MyFamily.com. PR Newswire. 2005-09-21. Archived from the original on 2006-01-27. Retrieved 2006-12-26. 
  4. ^ Deseret News Aug. 27, 2010
  5. ^ "DSA member companies directory". Direct Selling Association. 

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