Hermawan Kartajaya

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Hermawan Kartajaya
Y7A5956 copy.jpg
Kartajaya in 2007
Born (1947-11-18) November 18, 1947 (age 70)
Surabaya, East Java, Indonesia
Nationality Indonesia
Occupation Founder & Chairman of MarkPlus, Inc.
Known for Marketing Guru, Consultant, Speaker, Author

Hermawan Kartajaya, a.k.a. Tan Tjioe Hak, (Chinese: 陳就學; pinyin: Chén Jiùxué) is the co-founder of Asia Marketing Federation, President of Indonesia Council for Small Business (ICSB), and President of ACSB (Asia Council for Small Business). In 2003, he was named by the United Kingdom’s Chartered Institute of Marketing on the list of"50 Gurus Who Have Shaped the Future of Marketing" that includes the likes of Philip Kotler, David Aaker, Gary Hamel, Tom Peters, and Seth Godin. In 2009, he received the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln. He also received Lifetime Achievement in Marketing Award from Jawa Pos and an honorary doctorate from ITS Surabaya.


He is a unique combination of a thinker of strategic business concepts, particularly in marketing, and a practitioner. He has written five international books with Philip Kotler—The Father of Modern Marketing. His latest book, Marketing 3.0 is widely acknowledged globally and is translated into 23 non-English languages around the world. His marketing concepts can also be found in Global Marketing Management and Principles of Global Marketing textbooks by Warren Keegan—the world’s renown expert of global marketing. To help companies in Southeast Asia grow, he founded MarkPlus, Inc. Southeast Asia’s leading professional services firm in the area of marketing consulting, research, and training—in 1990. Prior to leading his own firm, he was the sales and distribution director of a major consumer goods company.

Hermawan Kartajaya is also an internationally acknowledged speaker and lecturer. He attended Harvard Business School’s Program on Case Method and Participant-Centered Learning in Boston and Beijing, exclusively designed for senior professors and deans of universities in Greater China and Singapore. Since 2006, he guest lectured for Nanyang MBA and Nanyang Fellows Programme in Singapore. He has been invited as a speaker by seminars and conferencesaround the world. Recently, he became the first speaker at the World Marketing Summit 2012 in Dhaka, Bangladesh and also became speaker at the World Marketing Summit 2014 in Tokyo, Japan. He was also the keynote speaker for the QSP Summit 2012 in Porto, Portugal and a featured speaker for the Kellogg Innovation Network Global Summit 2012 in Evanston, US.


Professional Credentials[edit]

Corporate Posts[edit]

  • Founder and Chairman, MarkPlus, Inc.[1], a leading marketing professional service firm in ASEAN
  • Former Director of Sales and Distribution, HM Sampoerna

Professional Recognition[edit]

  • “50 Gurus Who Have Shaped The Future of Marketing”, The Chartered Institute of Marketing, United Kingdom, 2003 [2]
  • Distinguished Global Leadership Award, Pan Pacific Business Association, US, 2009 Academic Affiliations

Academic Affiliations[edit]

  • President’s Advancement Advisory Council, National University of Singapore (NUS)
  • Global Advisory Board, Woosong University
  • Board of Trustees, University of Indonesia
  • Adjunct Professor, Graduate School of Management (GSM), University of Putra Malaysia
  • Chairman of the Founding Committee, School of Business and Management, Institut Teknologi Sepuluh Nopember
  • Board, School of Business and Management, Institut Teknologi Bandung (2006-2010)
  • International Lecturer, Consumer Behavior and Decision Making Course, SolBridge International School of Business (July 2013)
  • Mentor, Branding and Marketing Course, The Founder Institute (2014)

Government Affiliations[edit]

  • Advisor of Minister of Cooperatives and Small & Medium Enterprises Republic of Indonesia
  • Honorary Consul of Czech Republic for East Java, Central Java and Jogjakarta
  • Special Ambassador of Indonesia Tourism, appointed by The Government of Republic Indonesia together with Bill Gates and Philip Kotler
  • Advisory Board of Chief of Police, the Republic of Indonesia.
  • Special Islamic Banking Committee of Central Bank of Indonesia

Community Services[edit]

  • Tri-founder, Philip Kotler Center for ASEAN Marketing
  • Advisor of the ASEAN Foundation
  • Corporate Advisory Council Member, UNICEF Indonesia
  • Advisory Board Member, Conservation International—Indonesia Chapter
  • Fellow, Leadership for Environment and Development—Indonesia Chapter
  • Honorary Member, Rotary Club Kebayoran—Indonesia
  • Honorary Advisor of The Indonesia – Thai Chamber of Commerce (INTCC)
  • President – Indonesia Council for Small Business (ICSB)
  • President – Asia Council for Small Business (ACSB)

Academic Credential[edit]

  • Honorary Doctorate Degree, Institut Teknologi Sepuluh Nopember Surabaya, Indonesia
  • Program on Case Method and Participant-Centered Learning (PCMPCL), Harvard Business School, Boston and Beijing
  • Master of Science (International Marketing), University of Strathclyde, United Kingdom
  • Bachelor of Economics (Marketing Management), Universitas Surabaya, Indonesia


External links[edit]