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A hero card is a custom-printed card designed to promote a race team with emphasis on the primary driver(s) and their sponsors. Bigger than a baseball card, hero cards have two standard sizes: 6 x 8 and 8 x 10 (inches).
Card information and driver depiction vary, but most hero cards include photos, information about the driver, race history/highlights, sponsors' names, and contact information. Drivers use hero cards as an oversized business card for autograph sessions, and teams sometimes include hero cards in their media kits.
- "Hero cards - What are They and Why They are a Good Investment". Archived from the original on 2009-06-01. Retrieved 2009-01-31.