Hero image

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Hero image is a term used in web design for a specific type of web banner. A hero image is a large banner image, prominently placed on a web page, generally in the front and center.[1][2] The hero image is often the first visual a visitor encounters on the site and its purpose is to present an overview of the site's most important content. A hero image often consists of image and text, can be static or dynamic (e.g. a rotating list of images and/or topics).

The content presented varies with the purpose of the site: it can be relevant news about the site, specific site-links, or – in the case of e-commerce – the best-selling or strategically placed products or services.


  1. ^ 30 Web Designs that Fully Embrace the Hero Image
  2. ^ 5 Examples of Hero Banner Homepages That Increase Conversion