Heroes (confectionery)

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Heroes
Product type Confectionery
Introduced September 1999
Related brands List of Cadbury products
Markets Australia, Ireland, New Zealand and United Kingdom

Heroes (previously Miniature Heroes) is a brand of boxed/tinned confectionery currently manufactured by Cadbury. Introduced in September 1999,[1] they were a response to rival Mars' "Celebrations". The product contains miniature versions of various Cadbury chocolate bars and is known as "Favourites" in Australia and New Zealand. Heroes are most popular around holidays, such as Christmas, Halloween and Easter.

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United Kingdom, the Isle of Man and Ireland[edit]

Previous selections included[edit]

Australia and New Zealand[edit]

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