Heroic Imagination Project

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The Heroic Imagination Project is a non-profit organization dedicated to promoting heroism in everyday life.[1] Philip Zimbardo is the founder and director. As of 2011, the project is collecting data from former American gang members and individuals with former ties to terrorism for comparison, in an attempt to better understand how individuals change violent behavior. This research portion of the project is co-headed by Rony Berger, Yotam Heineburg, and Leonard Beckum.[2] He published an article contrasting heroism and altruism in 2011 with Zeno Franco and Kathy Blau in the Review of General Psychology.[3]


  1. ^ Tugend, Alina (January 10, 2014). "In Life and Business, Learning to Be Ethical". The New York Times. Retrieved January 21, 2014.
  2. ^ "Heroic Imagination Project - Creating a Society of Heroes in Waiting". Heroicimagination.ning.com. Retrieved December 3, 2011.
  3. ^ Franco, Z., Blau, K. & Zimbardo, P. (2011). Heroism: A conceptual analysis and differentiation between heroic action and altruism. Review of General Psychology, 5(2), 99-113.

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