Highlights (magazine)

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Highlights for Children
Highlights for Children magazine logo.svg
Highlights Magazine 75th Anniversary June 2021 Cover.png
June 2021 cover highlighting the magazine's 75th anniversary
EditorChristine French Cully
First issueJune 1946; 76 years ago (1946-06)
CompanyHighlights for Children, Inc.
CountryUnited States
Based inColumbus, Ohio

Highlights for Children, often referred to simply as Highlights, is an American children's magazine. It began publication in June 1946, started by Garry Cleveland Myers and his wife Caroline Clark Myers in Honesdale, Pennsylvania (the present location of its editorial office).[1] They both worked for another children's magazine, Children's Activities, for twelve years before leaving to start Highlights. Since its inception Highlights has carried the slogan "Fun with a Purpose".

The company is now based in Columbus, Ohio,[2] and owns book publishers Zaner-Bloser, Stenhouse Publishers, and Staff Development for Educators. Its Boyds Mills Press division was sold to Kane Press in 2019.[3] Highlights has surpassed one billion copies in print. Highlights, High Five, and Hello magazines do not carry any third-party advertising or commercial messages.

The Highlights Foundation, in Pennsylvania, is a public, not-for-profit 501(c)(3) organization supported by individuals, several publishing companies, and writers' organizations that are committed to improving the quality of children's literature by helping authors and illustrators hone their craft. Its location is the former home of the founders of Highlights.[4]

Before Highlights[edit]

Garry Myers earned a PhD in psychology from Columbia University before World War I, providing a basis for the teaching he would do the rest of his life. He and Caroline Myers taught illiterate soldiers for the US Army, with Caroline becoming the first female teacher employed by the Army.[5] This experience led to their pioneering of elementary education. They taught educators and parents for a time at Case Western Reserve University in Cleveland, Ohio, during which Garry Myers wrote a nationally syndicated column entitled Parent Problems, and the couple co-authored several books.

They had become nationally well known in education and wished to share their knowledge so they began to work for Children's Activities. Lecturing across the nation, they informed, discovered, and refined what they knew. Certain business endeavors[which?] kept them from publishing what they thought was ideal for a children's magazine.[citation needed] Their travels also led to long discussions on what would be appropriate for children, and after finishing with Children's Activities instead of retiring they decided to start their own magazine. Their experience, knowledge and uncompromising methods[citation needed] led to a success for Highlights. Later, they would buy Children's Activities and incorporate it in Highlights.

Garry and Caroline Myers tragically lost their son Garry and his wife Mary along with Highlights company vice-president Cyril Ewart, who were all passengers on TWA Flight 266, which collided over New York Harbor with United Flight 826 on December 16, 1960, while the three were on the trip to discuss distribution plans for Highlights magazine.[6] There was only one survivor on either plane, who died the following day.


Highlights is geared mainly to elementary school students; it contains stories and puzzles for children ages six to twelve years old. One aim of the magazine is to encourage kids to read and has something for preschoolers in every issue. Highlights' illustrations feature people of all colors and its stories also cover diverse communities.[7] Its February 2017 issue included a family with two dads, the first depiction of a same-sex relationship in the magazine's 70-year history.[8]

In June 1946, the first issue of Highlights sold fewer than 20,000 copies.[9] Forty years later, Highlights was the most popular children's magazine in the United States, having close to two million subscribers, with 95 percent of the copies mailed to homes. The magazine accepted no advertising and eschewed single-issue sales, but could be found in most doctors' and dentists' offices in the United States.[9]

By 1995, Highlights' circulation had grown to 2.8 million, with most subscribers still being families.[7] In 2006, the United States Postal Service delivered the one-billionth copy of Highlights magazine to a young subscriber in Dallas, Texas.[10][11]

Highlights circulation numbers declined to about 2 million copies a month by 2015, and the magazine announced that it would move some content onto tablets and mobile devices with the help of San Francisco startup, Fingerprint Digital, led by former LeapFrog Enterprises executive Nancy MacIntyre.[12] The magazine launched a new mobile app Highlights Every Day, in April 2017.[13][14]

Highlights High Five[edit]

Highlights High Five is a younger children's counterpart to Highlights, first published with the January 2007 issue. This children's magazine is for preschoolers ages two through six. The goal of High Five is to help children develop and to give parent and child a fun and meaningful activity to do together each month. Every issue is 40 pages and includes poems and stories, crafts, easy recipes, games, puzzles and other activities that encourage children to be lifelong learners.[15]

Highlights Hello[edit]

Highlights Hello magazine

Highlights Hello Magazine was introduced in December 2012. This magazine for babies and toddlers targets children ages 0–2 years old. Highlights announced that this magazine, which is offered in several subscription packages[16] is designed specifically for babies.

Regular features[edit]

Ask Arizona

Appearing in the magazine since 2005, "Ask Arizona" is a story series featuring a girl named Arizona who writes an advice column for other children, similar to Dear Abby or Ask Ann Landers. The article depicts real-life experiences and appears in every issue.

Hidden Pictures

"Hidden Pictures", published in every issue of Highlights since the magazine's inception, is now found on page 7 of each issue. Children find the smaller hidden pictures within the larger picture.

Goofus and Gallant

First appearing in Highlights in 1948, Goofus and Gallant is a cartoon feature created by Garry Cleveland Myers and drawn by Leslie Harrington. The strip features two contrasting boys, Goofus and Gallant. In each cartoon, it is shown how each boy would respond to the same situation. Goofus chooses an irresponsible, immature and unkind path, while Gallant chooses a responsible, mature and kind path. Often the panels would provide a description, such as on a school bus: Goofus hogs his seatGallant makes space for someone else to sit down. Sometimes the situations would show the boys talking, such as phone courtesy when parents are away: Goofus: "Someone called but I forgot their name." Gallant: "Someone called for you. I wrote down their name and number". Goofus and Gallant's primary function is to teach children basic social skills. Originally drawn in black and white, Goofus and Gallant changed to colored pencils in 1994 and later changed to colored computer graphics in December 2005.

A classic Goofus and Gallant from October 1980

The Timbertoes

Created for a 1932 book of the same name (published by The Harter Publishing Company) by writers Edna M. Aldredge and Jessie F. McKee along with illustrator John Gee, The Timbertoes has appeared in Highlights magazine for more than 75 years, the first comic appearing in 1946.[17] The first Highlights incarnation was a full-page black and white comic strip featuring line-drawn characters, later switching to digital color in 2003. The Timbertoes family consists of parents Ma and Pa and their children Tommy and Mabel. The characters, including their dog Spot, cat Splinter, goat Butter, and horse Troy are depicted as being constructed from wood. Upon Gee's death, Highlights Senior Editor Marileta Robinson took over writing the strip, with illustrations done by Judith Hunt. Since 2003, the Timbertoes have appeared in color with Ron Zalme as the illustrator. Rich Wallace is the current writer.


Appearing in every issue is a series of 10 jokes of various kinds. A knock-knock joke is always included as a part of this feature.


A series of ten riddles. The punchlines appear upside-down at the bottom of the column.


"Create" is a feature that prints drawings, poems, and stories by readers who submit them to the magazine.

What's Wrong?

Featured on the back cover, "What's Wrong?" is a large drawing of a typical scene of children playing, but unusual objects take the place of normal things throughout the picture. The page instructs the reader to find the various objects that are wrong.


This is a section where kids can make different crafts, such as puzzles, puppets and cards.

Brain Play

This section comprises a list of several simple questions for children.


Sometimes Highlights would have an illustration of something and would ask if a reader could submit a short story to accompany this. Other times it could be an unfinished story and the contest would ask if the readers could submit a few paragraphs to complete it. Several ideas would be chosen as winners and featured in a future issue.

Dear Highlights

"Dear Highlights" is an advice column from real children appearing at the back of each issue.

Puzzles, Short Stories, and Poems

Every issue of Highlights features puzzles, short stories, and poems throughout the issue. A puzzle is always featured at the front side of the back cover. About You "About You" is a section from real children, telling about their favorite hobbies and things.

Former features[edit]


The Aloysius stories were written by Sydney K. Davis.[18] They centralized on an anthropomorphic wolf named Aloysius, who would get into a situation and have to be rescued by the other characters in the story, a male named Samuel Samuel and a female named Wanda. These stories began in 1951[19] and appeared until 1993.

The Bear Family[edit]

This was a cartoon created by Garry Cleveland Myers. It focuses on a family of bears consisting of Father Bear, Mother Bear, daughter Woozy, and sons Poozy and Piddy. They learned about everything from name-calling to discipline. This comic appeared from the beginning until 1989, and again from 1998 to 2012.

Your Best Self[edit]

"Your Best Self" is a one-panel comic showing kids doing the right thing that appeared until February 2015.

Digital media[edit]

In 2010, Highlights released a series of educational mobile apps on the iOS App Store.[20]

In September 2015, Highlights announced a partnership with Fingerprint—a San Francisco–based startup company involved in the development of edutainment apps, in launching apps that would serve as a complement to the printed Highlights magazine, including an upcoming service that would offer daily content drawing upon the resources and back catalog of Highlights and its recurring features, and a full digital version of the magazine that will feature a "personalized" experience and integrated multimedia content. The subscription service, Highlights Every Day, officially launched in April 2016.[21]

On June 25, 2019, Highlights for Children's Twitter account denounced the practice of family separation at the Mexico–United States border.[22]

See also[edit]


  1. ^ "Highlights – About the Company". www.highlights.com. Highlights. Archived from the original on 16 March 2015. Retrieved 24 November 2014.
  2. ^ "Children's Magazines". Book Market. Archived from the original on October 25, 2018. Retrieved February 1, 2016.
  3. ^ "Highlights Sells Boyds Mills to Kane Press". www.publishersweekly.com. Archived from the original on 2020-02-04. Retrieved 2020-02-04.
  4. ^ "Workshops for Children's Authors & Illustrators | Highlights Foundation". Workshops for Children's Authors & Illustrators | Highlights Foundation. Archived from the original on April 14, 2020. Retrieved Mar 26, 2020.
  5. ^ "The Founders". Jan 11, 2010. Archived from the original on January 11, 2010. Retrieved Mar 26, 2020.
  6. ^ "Families remember 50th anniversary of fatal plane collision". The Columbus Dispatch. Archived from the original on March 26, 2020. Retrieved Mar 26, 2020.
  7. ^ a b McClurg, Jocelyn (9 February 1995). "The Kids' Magazine That Cares". Hartford Courant. Archived from the original on 29 September 2017. Retrieved 28 September 2017. Highlights is dedicated to 'wholesome fun,' and, as the magazine says, to helping kids grow in basic skills and knowledge, in creativeness, in sensitivity to others and in 'high ideals.' But 'fun' is the most important part, says coordinating editor Rich Wallace.
  8. ^ Hamill, Jim (10 January 2017). "'Highlights for Children' Magazine Makes History". WNEP.com. Tribune Broadcasting. Archived from the original on 29 September 2017. Retrieved 28 September 2017. 'It's not banging anybody over the head with anything,' said librarian Betty Lawson. 'It's a picture of a family, of a beautiful family packing up to go on vacation.'
  9. ^ a b Singleton, David (4 April 1986). "After 40 Years, Highlights Magazine Still Holds Tight To Values". Orlando Sentinel. United Press International. Archived from the original on 29 September 2017. Retrieved 28 September 2017. Editor Kent Brown Jr. said Highlights is still very much the same magazine founded by his grandparents, Garry and Caroline Myers.
  10. ^ "One-Billionth Copy of Highlights Magazine Delivered to Young Dallas Subscriber by Highlights for Children and the United States Postal Service". Houston Chronicle. PR Newswire. 1 August 2006. Archived from the original on 29 September 2017. Retrieved 28 September 2017. The girl, an elementary school child, and her family were presented with the one-billionth copy during a special party celebrating the 60th anniversary of Highlights magazine attended by other children from the Dallas area.
  11. ^ Timmons, Heather (18 April 2013). "Goofus and Gallant Come to India". India Ink. The New York Times. Archived from the original on 29 September 2017. Retrieved 28 September 2017.
  12. ^ Thadani, Trisha (5 August 2016). "Popular kids' magazine Highlights makes big push to mobile". Indianapolis Star. USA Today. Archived from the original on 23 October 2020. Retrieved 28 September 2017. Highlights Editor-in-Chief Christine French Cully said the magazine is 'almost an American icon,' given the number of generations it has transcended.
  13. ^ Tsukayama, Hayley (13 April 2017). "How Highlights has transformed its classic kiddie magazine for the app generation". Washington Post. Archived from the original on 29 September 2017. Retrieved 28 September 2017. …the magazine didn't want to simply slap its articles and puzzles onto a mobile screen. So it took its time, said Kent S. Johnson, chief executive of the Highlights for Children Inc., which prints the beloved magazine with the tagline 'Fun with a Purpose.'
  14. ^ Maltais, Michelle (13 April 2017). "Not your mama's Highlights magazine". LA Times. Archived from the original on 29 September 2017. Retrieved 28 September 2017.
  15. ^ "Highlights High Five Magazine for Preschoolers". Highlights for Children. Archived from the original on 16 January 2013. Retrieved 3 January 2013.
  16. ^ "Highlights Hello Magazine for Toddlers". Highlights for Children. Archived from the original on 16 January 2013. Retrieved 3 January 2013.
  17. ^ https://www.facebook.com/HighlightsforChildren/photos/ever-wonder-how-the-timbertoes-got-their-start-spoiler-alert-mr-timbertoe-create/448821243955/
  18. ^ "Obituaries: Sydney K. Davis". Atlanta Journal-Constitution. 2004-01-24. Archived from the original on 2012-10-14. Retrieved 2008-11-11.
  19. ^ "Aloysius Wolf - History". sites.google.com.
  20. ^ "Children's magazine Highlights reinvents itself as a subscription service with videos, activities and more". TechCrunch. 20 April 2016. Archived from the original on 23 April 2016. Retrieved 21 April 2016.
  21. ^ "Children's Magazine Highlights Is Moving to Mobile with Help from SF-Based Startup Fingerprint". TechCrunch. 4 August 2015. Archived from the original on 17 April 2016. Retrieved 21 April 2016.
  22. ^ "Children's mag Highlights slams 'unconscionable' migrant family separations" Archived 2019-07-15 at the Wayback Machine, USA Today.

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