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Highsnobiety Logo.png
Type of site
Online magazine
Available inEnglish
OwnerDavid Fischer
Launched2005; 16 years ago (2005)
Current statusActive

Highsnobiety is a Germany-based English streetwear blog, media brand and production agency launched in 2005 by David Fischer.[1] It covers trends and news in fashion, art, music, and culture and is located in Berlin with additional offices in London and New York employing a total of around 100 employees.[2][3] Its first print issue was Summer 2010.[4] Highsnobiety receives around 500 million impressions per month including social media; its main website receives 8 million unique visits a month.[1]


Highsnobiety was founded as a private blog by David Fischer in 2005.[5]

In 2017 Highsnobiety initiated a longterm documentary on counterfeit brands in South Korea.[6]

In early 2018, Highsnobiety received $8.5 million in Series-A funding from Felix Capital.[7]

In April 2018 Highsnobiety launched a Japanese-language site.[8]


Throughout the years Highsnobiety has collaborated with brands like Xbox,[9] Diadora,[10] Puma,[11] and A Bathing Ape.[12]

Awards and honors[edit]

See also[edit]


  1. ^ a b Maria Bobila (April 11, 2017). "How Highsnobiety Went From Being a Streetwear Blog to a Media Brand and Production Agency". Fashionista.
  2. ^ "About | Highsnobiety". Highsnobiety. Retrieved 2018-06-26.
  3. ^ Highsnobiety crunchbase.com
  4. ^ Highsnobiety Bruil & van de Staaij
  5. ^ "Highsnobiety | Crunchbase". Crunchbase. Retrieved 2018-06-26.
  6. ^ "Highsnobiety tackles counterfeit brands in South Korea in a push into long-form documentaries". Digiday. 2017-08-25. Retrieved 2018-06-26.
  7. ^ "Highsnobiety secures $8.5M from Felix Capital to woo millennial males – TechCrunch". techcrunch.com. Retrieved 2018-06-26.
  8. ^ "Streetwear publisher Highsnobiety plans to make e-commerce 30 percent of its revenue - Digiday". Digiday. 2018-03-05. Retrieved 2018-06-26.
  9. ^ "Xbox teams up with Highsnobiety to launch livestream show | On MSFT". On MSFT. 2017-11-29. Archived from the original on 2018-06-26. Retrieved 2018-06-26.
  10. ^ "Highsnobiety x Diadora join forces in a unique Berlin-inspired collaboration". Epsilon Magazine. Retrieved 2018-06-26.
  11. ^ "Streetwear publisher Highsnobiety plans to make e-commerce 30 percent of its revenue - Digiday". Digiday. 2018-03-05. Retrieved 2018-06-26.
  12. ^ "BAPE x Highsnobiety 10th Anniversary Tee | Highsnobiety". Highsnobiety. 2018-06-26. Retrieved 2018-06-26.
  13. ^ Cultural Blog/Website webbyawards.com
  14. ^ David Fischer BoF

External links[edit]