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Highsnobiety Logo.png
Type of site
Online magazine
Available inEnglish
OwnerDavid Fischer
Alexa rankNegative increase 5,524 (January 2019)[1]
Launched2005; 14 years ago (2005)
Current statusActive

Highsnobiety is a German-based streetwear blog, media brand and production agency launched in 2005 by David Fischer.[2] It covers trends and news in fashion, art, music, and culture and is located in Berlin with additional offices in London and New York employing a total of around 100 employees.[3][4] Its first print issue was Summer 2010.[5] Highsnobiety receives around 500 million impressions per month including social media; its main website receives 8 million unique visits a month.[2]


Highsnobiety was founded as a private blog by David Fischer in 2005.[6]

In 2017 Highsnobiety initiated a longterm documentary on counterfeit brands in South Korea.[7]

In early 2018, Highsnobiety received $8.5 million in Series-A funding from Felix Capital.[8]

In April 2018 Highsnobiety launched a Japanese-language site.[9]


Throughout the years Highsnobiety has collaborated with brands like Xbox,[10] Diadora,[11] Puma,[12] and A Bathing Ape.[13]

Awards and honors[edit]

See also[edit]


  1. ^ "highsnobiety.com Traffic, Demographics and Competitors". Alexa. Retrieved January 4, 2019.
  2. ^ a b Maria Bobila (April 11, 2017). "How Highsnobiety Went From Being a Streetwear Blog to a Media Brand and Production Agency". Fashionista.
  3. ^ "About | Highsnobiety". Highsnobiety. Retrieved 2018-06-26.
  4. ^ Highsnobiety crunchbase.com
  5. ^ Highsnobiety Bruil & van de Staaij
  6. ^ "Highsnobiety | Crunchbase". Crunchbase. Retrieved 2018-06-26.
  7. ^ "Highsnobiety tackles counterfeit brands in South Korea in a push into long-form documentaries". Digiday. 2017-08-25. Retrieved 2018-06-26.
  8. ^ "Highsnobiety secures $8.5M from Felix Capital to woo millennial males – TechCrunch". techcrunch.com. Retrieved 2018-06-26.
  9. ^ "Streetwear publisher Highsnobiety plans to make e-commerce 30 percent of its revenue - Digiday". Digiday. 2018-03-05. Retrieved 2018-06-26.
  10. ^ "Xbox teams up with Highsnobiety to launch livestream show | On MSFT". On MSFT. 2017-11-29. Retrieved 2018-06-26.
  11. ^ "Highsnobiety x Diadora join forces in a unique Berlin-inspired collaboration". Epsilon Magazine. Retrieved 2018-06-26.
  12. ^ "Streetwear publisher Highsnobiety plans to make e-commerce 30 percent of its revenue - Digiday". Digiday. 2018-03-05. Retrieved 2018-06-26.
  13. ^ "BAPE x Highsnobiety 10th Anniversary Tee | Highsnobiety". Highsnobiety. 2018-06-26. Retrieved 2018-06-26.
  14. ^ Cultural Blog/Website webbyawards.com
  15. ^ David Fischer BoF

External links[edit]