Highsnobiety

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Highsnobiety
Type of site
Online magazine
Available inEnglish
HeadquartersBerlin, Germany
OwnerDavid Fischer
ParentZalando
URLhighsnobiety.com
CommercialYes
RegistrationNo
Launched2005; 19 years ago (2005)
Current statusActive

Highsnobiety is a global fashion and lifestyle media brand founded in 2005 by David Fischer. The youth-focused company is difficult to pigeonhole, as it straddles the line between a media company that reviews fashion and lifestyle products, a clothing company that sells its own clothing lines, and a creative agency that advises other companies how to market their own fashion and lifestyle products.[1]

It was bought by Zalando in 2022.[2] It is headquartered in Berlin and has offices in Amsterdam, London, Milan, New York, Los Angeles and Sydney. Highsnobiety has a digital-first publishing approach. The print magazine first launched in 2010, with quarterly issues published globally.

Company activities[edit]

Highsnobiety Shop, a multi-brand online fashion and lifestyle retailer, was launched in 2019. Highsnobiety launched their apparel collection in 2021.[3]

Since 2018, the brand publishes regular research papers in the fields of luxury and young consumer trends in collaboration with Boston Consulting Group.[4]

In 2021, Highsnobiety launched Gate Zero, a travel retail concept with locations in Zurich International Airport. In 2022, travel retail company Gebr. Heinemann announced a joint venture to expand the concept, beginning with a location at Copenhagen International Airport.

In January 2024, Highsnobiety announced its long-term partnership with Lacoste and their plan to launch an "ultra-limited" edition L003 2K24 sneaker and a clothing line.[5][6]

Awards and honors[edit]

  • 2022 D&AD Wood Pencil Award for Advertising, Design, Craft, Culture and Impact[7]
  • 2022 Webby Award for Advertising, Media & PR Fashion, Beauty & Lifestyle[8]
  • 2022 Webby Award for Video Fashion & Lifestyle (Branded)[9]
  • 2018 Digiday Award for Best In-House Content/Brand Studio
  • 2017 Webby Award for Cultural Blog/Website[10]
  • 2017 BoF 500, Business of Fashion[11]

References[edit]

  1. ^ Testa, Jessica (18 April 2024). "How Highsnobiety is Shaping the Current Media Landscape". The New York Times.
  2. ^ "Zalando snaps up majority stake in Highsnobiety". Vogue Business. 2022-06-13. Retrieved 2022-11-07.
  3. ^ "'We've always been about pushing other people's stuff': Highsnobiety begins its e-commerce transformation". Glossy. 2019-05-24. Retrieved 2022-06-11.
  4. ^ Pastore, Alexandra (2022-06-09). "EXCLUSIVE: BCG and Highsnobiety on Cultural Credibility in the Luxury Fashion Space". WWD. Retrieved 2022-06-11.
  5. ^ "Lacoste et Highsnobiety collaborent et débutent un partenariat à long terme". Fashion Network. Retrieved 24 January 2024.
  6. ^ "Lacoste and Highsnobiety team up for first time, more launches planned". Fashion Network. Retrieved 24 January 2024.
  7. ^ "Full Steam Ahead with Francis Bourgeois, The North Face and Gucci | D&AD Awards 2022 Shortlist | Social Commercials Over 30 Seconds | D&AD". www.dandad.org. Retrieved 2022-06-12.
  8. ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2022-06-11.
  9. ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2022-06-11.
  10. ^ Cultural Blog/Website webbyawards.com
  11. ^ "David Fischer is part of the BoF 500". The Business of Fashion. Retrieved 2022-06-11.

External links[edit]