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Hs image.png
Type of site
Online magazine
Available inEnglish
OwnerDavid Fischer
Launched2005; 17 years ago (2005)
Current statusActive

Highsnobiety is a global fashion and lifestyle media brand founded in 2005 by David Fischer. It was bought by German e-commerce giant Zalando in 2022. Highsnobiety is headquartered in Berlin and has offices in Amsterdam, London, Milan, New York, Los Angeles and Sydney.

Highsnobiety has a digital first publishing approach, with multichannel presence. The print magazine first launched in 2010, with quarterly issues published globally.

Highsnobiety Shop, a multi-brand online fashion and lifestyle retailer, was launched in 2019. Highsnobiety launched their apparel collection in 2021.[1]

Since 2018, the brand publishes regular research papers in the fields of luxury and young consumer trends in collaboration with Boston Consulting Group.[2]

In 2021, Highsnobiety launched Gate Zero, a travel retail concept with locations in Zurich International Airport. In 2022, travel retail company Gebr. Heinemann announced a joint venture to expand the concept beginning with a location at Copenhagen International Airport.

Awards and honors[edit]

  • 2022 D&AD Wood Pencil Award for Advertising, Design, Craft, Culture and Impact[3]
  • 2022 Webby Award for Advertising, Media & PR Fashion, Beauty & Lifestyle[4]
  • 2022 Webby Award for Video Fashion & Lifestyle (Branded)[5]
  • 2018 Digiday Award for Best In-House Content/Brand Studio
  • 2017 Webby Award for Cultural Blog/Website[6]
  • 2017 BoF 500, Business of Fashion[7]


  1. ^ "'We've always been about pushing other people's stuff': Highsnobiety begins its e-commerce transformation". Glossy. 2019-05-24. Retrieved 2022-06-11.
  2. ^ Pastore, Alexandra (2022-06-09). "EXCLUSIVE: BCG and Highsnobiety on Cultural Credibility in the Luxury Fashion Space". WWD. Retrieved 2022-06-11.
  3. ^ "Full Steam Ahead with Francis Bourgeois, The North Face and Gucci | D&AD Awards 2022 Shortlist | Social Commercials Over 30 Seconds | D&AD". www.dandad.org. Retrieved 2022-06-12.
  4. ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2022-06-11.
  5. ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2022-06-11.
  6. ^ Cultural Blog/Website webbyawards.com
  7. ^ "David Fischer is part of the BoF 500". The Business of Fashion. Retrieved 2022-06-11.

External links[edit]