Hill Holliday

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Hill Holliday
Company typeSubsidiary
Industryadvertising agency
Founded 1968 (1968-MM)
FounderJack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday
Headquarters,
Key people
Karen Kaplan, Chairman and CEO
ParentInterpublic Group of Companies
Websitewww.hhcc.com

Hill Holliday (HH) is a marketing and communications agency based in Boston, Massachusetts with offices in New York City and Greenville, South Carolina.[1][2] It is the 17th largest advertising agency in the U.S.[3] and is part of the world's third-largest advertising and marketing conglomerate, IPG.

Karen Kaplan serves as Chairman and CEO of the agency, having worked there since 1982 when she was hired as a receptionist.[4] She has been named one of the "100 Most Influential Women in Advertising" by Advertising Age.[5]

History[edit]

Hill Holliday was founded in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc. by partners Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday.[citation needed] It was acquired by IPG in 1998.[6]

Awards[edit]

The agency was named Media Magazine's full-service Agency of the Year for 2011 and 2012,[7] and is the only agency to win Adweek's Media Plan of the Year four years in a row.[8][failed verification]

Notable work[edit]

References[edit]

  1. ^ "Hill Holliday – Contact Page". Hhcc.com. 10 August 2018.
  2. ^ "Hill, Holliday Acquires Erwin-Penland Agency", The New York Times, January 14, 2004
  3. ^ "Hill Holliday – advertising agency / marketing – Boston, New York". Hhcc.com. 10 August 2018.
  4. ^ "Karen Kaplan: From Secretary to CEO". Bostoncommmon-magazine.com.
  5. ^ "Women in Advertising: The Rainmakers". Adage.com. 24 September 2012.
  6. ^ "Interpublic Acquires Hill, Holliday - Free Online Library". Archived from the original on 2014-02-01. Retrieved 2014-01-31.
  7. ^ Cummings, Carrie (December 28, 2012). "Full Service, Full Throttle: Full Service Agency of the Year—Hill Holliday". Commentary. Media Magazine. Retrieved 4 July 2019.
  8. ^ "The AdweekMedia Plan of the Year". Adweek. 14 June 2009. Retrieved 4 July 2019.
  9. ^ Rebekah Lowin (July 17, 2015). "Is this our brain on drugs? Take a look at these emoji-filled anti-drug ads". Today.com.
  10. ^ "Reviewing TV commercials". EW.com.
  11. ^ "BOB GARFIELD'S AD REVIEW: 3 ADVERTISERS RAISE TECH ADS TO NEW LEVEL". Adage.com. December 15, 1997.
  12. ^ "Adeevee | Only selected creativity - Advanced Micro Devices Amd K6-2 Micro Processor: Flat Zone". Adeevee.com.

External links[edit]