Hilldale Shopping Center

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Hilldale Shopping Center
LocationMadison, Wisconsin
 United States
Opening dateOctober 1962
DeveloperUW Foundation[1]
OwnerWS Development
No. of stores and services50+
No. of anchor tenants4
No. of floors2

Hilldale Shopping Center, known locally as Hilldale, is a partially enclosed shopping mall/lifestyle center development on the west side of Madison, Wisconsin. Originally opened in October 1962, Hilldale has four anchor stores - Macy's, Target, Metcalfe's Market, and the AMC Dine-In Madison 6 movie theater - as well as over 40 specialty stores as of May 2018.[2]


Hilldale Shopping Center was initially developed as part of the Hill Farms Neighborhood in Madison. In the early 1950s the University of Wisconsin–Madison Board of Regents formed a plan to sell 600 acres (2.4 km2) of University Hill Farms land (which was used by the School of Agriculture) to an expanding city of Madison. As part of the development plan, Kelab Inc. was formed in 1958 to direct the operation of the 33-acre (130,000 m2) shopping center. Construction was delayed in 1960 when Glendale Development brought suit against the Board of Regents, Kelab Inc. and Hilldale Inc., blocking construction until the United States Supreme Court refused to review the suit in 1961.[3]

After the legal issues were resolved, Hilldale opened on October 25, 1962, with a Gimbels anchor store.[4] In 1986 the Gimbels store was converted to a Marshall Field's, which was subsequently rebranded as a Macy's in 2006. Hilldale underwent expansion in 1969, then again in 1985, and was renovated in 1997.[5]


Hilldale was acquired by Joseph Freed and Associates LLC in 2004 and completed a major redevelopment/expansion in 2006.[6]

Among the changes:

  • Two multi-level parking ramps were erected in front of the mall, as well as a strip of several additional free-standing restaurants and stores.
  • A row of townhouses were erected in the front portion of the mall.
  • Refurbishment of the interior of the mall.
  • Hilldale was the first national location chosen by Sundance Group for the Sundance Cinema concept.[6] On May 11, 2007, Sundance Cinemas 608 opened. (The theater was named for area code 608 which covers the Madison area.) The six-screen theater featured independent, documentary and foreign-language films.[7]

The Wisconsin State Journal reported on March 29, 2011, that the property was in foreclosure, with a sheriff's sale set for June 21, 2011.[8] The shopping center was purchased by Massachusetts-based WS Development in May, 2012.[9] The company converted the majority of the mall from an enclosed to an open-air space. The Sundance Cinema chain was sold to Carmike Cinemas in 2015; Carmike, in turn, was sold to AMC Theatres in 2016, and the Sundance Cinemas 608 became the AMC Dine-In Madison 6 in 2017.


  1. ^ http://host.madison.com/wsj/news/local/crime_and_courts/hilldale-owner-agrees-to-settlement-with-uw-foundation-avoiding-trial/article_e7cf7cec-43bd-11e1-b960-0019bb2963f4.html
  2. ^ http://www.wsdevelopment.com/property.asp?location=&property=110
  3. ^ Penkiunas, Daina (October 2005). "University Hill Farms: A Project for Modern Living" (PDF). Wisconsin Magazine of History. Retrieved May 24, 2011.
  4. ^ "Gimbel Planning to Buy 4 Stores; $16,300,000 Stock Deal Is Proposed for Schuster Units in Milwaukee". The New York Times. December 9, 1961. Retrieved May 24, 2011. A Schuster store, under construction in the Hilldale Shopping Center at Madison , Wis., is scheduled for opening next fall.
  5. ^ Way, Prange (March 25, 2010). "Hilldale Shopping Center; Madison, Wisconsin". Labelscar. Retrieved May 24, 2011.
  6. ^ a b Shearin, Randall (May 2006). "Sundance Rises Again". Shopping Center Business. Retrieved May 24, 2011.
  7. ^ Daykin, Tom (May 10, 2007). "Sundance premiere: Madison theater is first in chain led by Robert Redford". Milwaukee Journal Sentinel. Retrieved May 24, 2011.
  8. ^ Adams, Barry (March 29, 2011). "Sheriff's sale set for Hilldale Shopping Center". Wisconsin State Journal. Retrieved May 24, 2011.
  9. ^ http://host.madison.com/wsj/business/m-sale-of-hilldale-mall-finalized/article_2e52596c-ae5f-11e1-803c-001a4bcf887a.html

External links[edit]

Coordinates: 43°4′22″N 89°27′12″W / 43.07278°N 89.45333°W / 43.07278; -89.45333