Hillside Animal Sanctuary

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Hillside Animal Sanctuary logo

Hillside Animal Sanctuary, based in Frettenham, Norwich, is the United Kingdom's largest home for different kinds of farm animals and horses. The vegan-run sanctuary[1]is funded entirely on public donations.[2] The sanctuary was established by Wendy Valentine and its patron is actor Martin Shaw.


Valentine formed the sanctuary in 1995[3] after she witnessed the farming of battery hens, and has since helped and campaigned for and on behalf of animals. She is quoted as saying Hillside's aim is to:


Hillside is now home to 2000 rescued animals including horses, donkeys, cattle, goats, alpacas, sheep, ducks and chickens. and claims to be "one of the UK's most successful campaigning organisations for the animals' cause."[5]

Undercover investigations[edit]

Hillside has an animal cruelty investigation unit that acts directly on tip-offs from members of the public. The unit provides video evidence that often leads to prosecution in cases of animal cruelty. They have carried out many undercover operations to highlight cases of alleged animal abuse within the British farming industry.

Some of the more well known cases include in 2006, involvement in the successful prosecution of two employees of Bernard Matthews Beck Farm in Felthorpe, near Norwich, who both admitted ill treatment of animals after they were secretly filmed by a member of the Hillside unit beating turkeys with metal poles held like baseball bats.[6] The case was brought to court by the RSPCA and the two men were found guilty. The court's sentence was 200 hours community service.[6][7] Later the same year another investigation by Hillside, at Cherrydene Farm in Bergh Apton, Norfolk (which produces for MFD Foods Ltd.) uncovered animal cruelty. The farm was a member of the animal welfare charity RSPCA-owned 'Freedom Food label'. The 'Freedom Food' stamp of approval informs consumers that any meat carrying its logo is from a farm where animals are kept in the best possible conditions. The footage showed animals kept in squalid conditions and ducks being punched, picked up by the neck and kicked.[8] The farm has since been sold and closed down.[9]


Hillside the animal sanctuary and also Hillside's separate work in uncovering animal cruelty have both featured in television programmes, including Channel 4's It's Me or the Dog, BBC Three's The Baby Borrowers and the BBC Two programme Escape to the Country which has an episode dedicated to Hillside.[10] ITV's Tonight with Trevor McDonald featuring Hillside's Investigation footage and the RSPCA defending their Freedom Food Scheme. Also the same programme broadcast on 11 June 2007 showing what goes on behind the scenes in the organic poultry industry. Channel 4's Dispatches programmes 'Supermarket Secrets'. The BBC's Inside Out which was based on Hillside's investigative footage 'Pigs in Purgatory', also on another episode of Channel 4's Dispatches 'What's Really in Your Christmas Dinner?' which won PETA UK's Best Animal-Friendly Television Programme for 2006 saying: "Especially eye-opening was video footage from inside the factory farms where turkeys and pigs are intensively reared. In "Supermarket Secrets", Journalist Jane Moore looked at the cost consumers and animals are paying for cheap, homogenised, convenient supermarket food. Undercover video footage taken inside a chicken broiler house and an examination of the miserable lives of dairy cows reinforced how bad the conditions are for animals used for meat and milk.[11] With information about factory farming and a Sky News report about duck farming featuring undercover Hillside footage.[12]

Wendy Valentine[edit]

Valentine is a vegan and the founder of Hillside Animal Sanctuary (1995)[13] and the Redwings Horse Sanctuary in Norfolk (1984). In 2005 she was cautioned by police over a protest she staged in Norwich city centre. She scattered six dead turkeys just days before Christmas to highlight the conditions they were kept in.[14] Valentine is an out-spoken animal rights advocate: “We have looked at around 35 [RSPCA-affiliated] farms and the conditions were so bad on a third of them that they were either the subject of high-profile television programmes or a prosecution case. The RSPCA had to initiate legal action against three of the farms they were supposed to be monitoring! Needless to say, the RSPCA doesn’t want a farm they were monitoring to be found guilty” she explains. Valentine added that while Britain has some of the best animal protection laws in the world, they are rarely enforced or upheld. “The farms are protected,” she said, “not the animals.”[15] In 2001 Valentine, along with a colleague were fined for trespassing on to a pig farm in north Norfolk to gather evidence of cruelty and the poor living conditions. They were fined nearly £5,000 after they pleaded guilty to entering an infected place, namely Woodlands Farm, without written permit during a swine fever outbreak. District Judge Patrick Heley described the way in which Valentine and her accomplice gathered their evidence as "improper, illegal, intrusive and irresponsible", he also dismissed their video evidence.[16]

See also[edit]


  1. ^ "Vegan run animal shelters". Vegan Village. Retrieved 2007-09-25. 
  2. ^ "Funded on donations". Hillside Animal Sanctuary. Retrieved 2007-09-25. 
  3. ^ "Hillside was founded in 1931". Hillside Animal Sanctuary. Retrieved 2007-09-25. 
  4. ^ "Hillside's aims". Hillside Animal Sanctuary. Retrieved 2007-09-25. 
  5. ^ "Hillside, one of UK's successful campaigning orgs. for animal rights". Hillside Animal Sanctuary. Retrieved 2007-09-25. 
  6. ^ a b "Poultry workers guilty of playing baseball with turkeys". London: Daily Telegraph Newspaper online. Retrieved 2007-09-25. [dead link]
  7. ^ "Inquiry call after turkey cruelty". The BBC online. 2006-09-07. Retrieved 2007-09-25. 
  8. ^ "Undercover film shows a farmer punching a duck". (This is London) The Evening Standard online. Retrieved 2007-09-25. 
  9. ^ Smithers, Rebecca (2007-03-13). "Film shows neglect of pigs, turkeys and ducks sold under ethical label". London: Guardian Newspaper online. Retrieved 2007-09-25. 
  10. ^ "Hillside HTML document" (PDF). Hillside Animal Sanctuary. Retrieved 2007-09-25. 
  11. ^ PETA, accessed 12 November 2007 Archived 26 May 2006 at the Wayback Machine.
  12. ^ Hillside accessed 12 November 2007
  13. ^ "Hillside Animal Sanctuary started by Wendy Valentine". Hillside Animal Sanctuary. Retrieved 2007-09-25. 
  14. ^ "Licence for thuggery". Norwich Evening News 24. Retrieved 2007-09-25. 
  15. ^ A View from the Hillside farmedanimal.net, accessed 12/11/07
  16. ^ Pig cruelty evidence was illegal - judge warmwell.com, accessed 12/11/07

External links[edit]