|Original author(s)||Justin McLeod (Founder, CEO)|
|Operating system||iOS, Android|
|Type||Online dating application|
Founded by Justin McLeod in 2012, Hinge developed their mobile app in early 2013 and launched it that February. The app was designed to be less superficial than Tinder, dispensing with Tinder-like swiping and using the slogan "the relationship app".
Before Hinge gained enough users to sustain the business, the company nearly ran out of funding. When making the mobile app, McLeod spent much of their remaining cash on a launch party in Washington D.C. which enabled them to obtain their next round of funding, saving it from insolvency.
In 2017, Hinge received more mentions than other dating apps in the Weddings section of The New York Times. Hinge Matchmaker was released in September 2017 to reinvent online dating for "people that missed out on the dating app craze".
Hinge formerly used Facebook friends to facilitate connections. In 2018 the app moved away from using friends of friends as a predictor of compatibility and was redesigned to no longer require Facebook login.
Match Group made investments in Hinge as early as September 2017. On June 20, 2018, Match Group acquired 51% ownership of Hinge, with the right to acquire all the remaining shares within the next 12-month period, which it exercised. Match Group owned 100% of Hinge by the first quarter of 2019.
Also in 2019, Hinge started Hinge Lab, which researches successful matches on the app to help fine-tune the app's algorithm and other features.
Hinge has sought to be more attractive to a younger demographic than Match.com or eHarmony. The app has a "Your Turn" feature to remind a user to continue a conversation. This feature was designed to reduce ghosting.
Profiles on Hinge are composed of pictures plus three self-selected personal prompts. The prompts encourage users to focus on personality traits rather than just appearance. When using Hinge, users are presented with profiles in a vertical timeline format. Instead of swiping, users must respond to specific photos or prompts when liking a profile. Hinge allows users to filter matches based on traits that are important to them, such as religion or height. Unlike other dating apps, users can message other users without first requiring a "match".
In July 2018, Hinge rolled out its "most compatible" feature, which uses the Gale–Shapley algorithm to determine the best matches for users. Once per day, users are assigned a match that Hinge claims is the best pairing, based on user likes and passes.
Hinge marketing focuses on its "designed to be deleted" theme, with its mascot, Hingie, getting roasted in a campfire, encased in ice in a freezer, run over by a cab, flattened by an air-conditioner, etc., when two Hinge users fall in love. In 2020, the app launched Hingie Shop, selling products that can be "destroyed" such as bath bombs and smores.
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- Miller, Theo (September 22, 2017). "Hinge Matchmaker Expands Online Dating Craze". Forbes.com.
- Beck, Julie (October 25, 2016). "The Rise of Dating-App Fatigue". The Atlantic.
- Liptak, Andrew (2018-06-02). "Hinge will no longer require you to log in via Facebook". The Verge. Retrieved 2020-03-13.
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- Carman, Ashley (June 20, 2018). "Tinder parent company buys anti-Tinder dating app Hinge". The Verge. Retrieved June 23, 2018.
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- Mohamed, Theron (Aug 8, 2019). "Hinge downloads more than tripled last quarter after Pete Buttigieg revealed he met his husband on the dating app". Markets Insider.
- Visram, Talib (2019-10-24). "Hinge's founder gets vulnerable about data, addiction, and 'Modern Love'". Fast Company. Retrieved 2020-03-13.
- Perez, Sarah (December 20, 2017). "Dating app Hinge rolls out a new feature to reduce 'ghosting'". TechCrunch.com.
- Heilweil, Rebecca (2020-02-14). "We answered your dating app questions". Vox. Retrieved 2020-03-13.
- Orenstein, Hannah (2018-10-16). "Hinge's Newest Feature Is Designed To Make Your Next First Date Even Better". Elite Daily. Retrieved 2020-04-02.
- Andrews, Taylor (2018-11-01). "This New Anti-Ghosting Feature on a Dating App Totally Works". Cosmopolitan. Retrieved 2020-04-02.
- Wells, Sarah (2018-07-11). "Hinge employs new algorithm to find your 'most compatible' match". TechCrunch. Retrieved 2020-04-02.
- "Hinge, the new dating app designed to be deleted | IOL". www.iol.co.za.
- Zelaya, Ian (2020-01-08). "Hinge Launches Online Shop With Stuff Meant to be Destroyed". www.adweek.com. Retrieved 2020-04-02.