Hinge (app)

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Hinge
Initial release2012
Operating systemiOS, Android, Windows Phone
Websitehinge.co

Hinge is a dating app founded by Justin McLeod in 2012.[1] The app uses connections to Facebook friends to facilitate connections.[1][2] With a goal to be seen as younger and cooler than Match.com or eHarmony but less superficial than Tinder, Hinge dispensed with Tinder-like swiping and used the slogan "the relationship app".[1] The app has a "Your Turn" feature designed to remind a user to continue a conversation, decreasing ghosting.[3] The company released Hinge Matchmaker in September 2017 to reinvent online dating "for people that missed out on the dating app craze".[4]

Match Group, which owns numerous dating apps such as Tinder, made investments into Hinge as early as September 2017.[5] On June 20, 2018, Match Group acquired 51% ownership of Hinge.[6] The organization has the right to acquire all the remaining shares within the next 12-month period.[7]

As of February 2019, Match Group now owns 100% of Hinge after acquiring it over the first quarter of 2019.[8]

See also[edit]

References[edit]

  1. ^ a b c "Hinge's CEO says a good dating app relies on vulnerability, not algorithms". The Washington Post, Dale Markowitz, September 29, 2017
  2. ^ "The Rise of Dating-App Fatigue" Julie Beck, The Atlantic, October 25, 2016
  3. ^ Dating app Hinge rolls out a new feature to reduce ‘ghosting’ Sarah Perez, Techcrunch, December 20, 2017
  4. ^ Hinge Matchmaker Expands Online Dating Craze Theo Miller, forbes.com September 22, 2017
  5. ^ "Match Group Expands Portfolio With Dating App Hinge". Nasdaq. June 20, 2018. Retrieved June 23, 2018.
  6. ^ Carman, Ashley (June 20, 2018). "Tinder parent company buys anti-Tinder dating app Hinge". The Verge. Retrieved June 23, 2018.
  7. ^ Chang, Lulu (June 22, 2018). "Tinder's parent company Match Group swipes right on Hinge". Digital Trends. Retrieved June 23, 2018.
  8. ^ Perez, Sarah. "Match Group fully acquires relationship-focused app Hinge". TechCrunch. Retrieved 2019-04-15.

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