Hinomoto Oniko

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An example of a depiction of Hinomoto Oniko.

Hinomoto Oniko (日本 鬼子) is a Japanese moe character created in 2010 which originated from the Breaking News (VIP) Board on 2channel, and has since become an internet meme within various forums and imageboards in Japan. The character is a moe anthropomorphism of the phrase "日本鬼子", a commonly used Chinese ethnic slur against persons of Japanese descent.[1][2][3]


The character was originally conceived by users on a 2ch board as a satire of the aforementioned Chinese racial term.[1][4][5] In China, the term Riben guizi "日本鬼子" (pinyin: Rìběn guǐzi; literally: 'Japanese devil') is a phrase used since World War II, and still used today, as a disparaging epithet against the Japanese. Japanese netizens chose to transform the normally racist and offensive phrase into a character which could be depicted as "cute" or moe, in an expression that the negative connotations behind the slur can be reversed.[2] The creation of the character in 2010 follows the escalation of the Senkaku Islands dispute as a result of the fishing trawler collision incident which occurred not too long before, and was intended as a "hit back" response against growing anti-Japanese sentiment amongst Chinese netizens online and within the public opinion of Chinese people in general following the island dispute incident.[1][2]


In Japanese, the slur 日本鬼子 is generally read as rīben guizu (リーベングイズ), a direct transliteration of the Mandarin rìběn guǐzi. However, the characters can be alternately read using kun'yomi and nanori readings as Hinomoto Oniko, which in Japanese resembles a female name.[3] Within the Kun'yomi reading, the character's "surname" Hi no moto can have the literal meaning "origin of the sun", whilst Japanese given names ending in 子 (-ko) are considered feminine, and are generally used as girls' names[6] (for example, 山田花子 Yamada Hanako is a placeholder female name).[7]


The main design motif is based on the Oni in Japanese folklore. Since the character was designed to be a "personification" of the slur, she is portrayed as a young woman with long black hair and pale skin, often wearing a kimono and demon horns, whilst holding various motifs unique to Japanese culture, such as a naginata and a hannya mask.[1] A variant of the character is known as "little Oniko" (Ko-hinomoto or Konipon) (derived from another Chinese slur, Xiao riben "小日本" pinyin: xiǎo rìběn), who is depicted as a pre-pubescent girl of similar appearance to the original Oniko, and also carries Japanese culture-related motifs along with her.

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  1. ^ a b c d 萌系日本鬼子 反攻中國. The Liberty Times (in Chinese). 2 November 2010. Archived from the original on 3 November 2010. Retrieved 5 November 2010.
  2. ^ a b c 百度で「日本鬼子」を検索すると、検索候補に「萌化」が出現 (in Japanese). Searchina News. 4 November 2010. Retrieved 21 January 2011.
  3. ^ a b "Japan strikes back at anti-Japanese protests in China with a moe character". DailyOnigiri. October 31, 2010. Retrieved January 27, 2011.
  4. ^ 「日本鬼子」漫畫對抗中國責罵聲 (in Chinese). Singtao Daily. 6 December 2010. Retrieved 21 January 2011.
  5. ^ 萬物皆可萌 日網友將「小日本」變身美少女 (in Chinese). NOWnews. 24 November 2010. Retrieved 21 January 2011.
  6. ^ Hakes, Molly (2004). The Everything Conversational Japanese Book: Basic Instruction For Speaking This Fascinating Language In Any Setting. Everything Books. p. 122. ISBN 978-1-59337-147-0.
  7. ^ 山田太郎から進化を続ける「名前例」 ['Example Names' Continue to Evolve beyond Yamada Tarō]. Excite Bit (in Japanese). Excite News. 20 February 2012. Retrieved 6 December 2012.

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