Hip Hop Since 1978

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Hip Hop Since 1978 (HHS78) was a management and production company based in New York City. It was started by Gerald "Gee" Roberson and Kyambo "Hip-Hop" Joshua. HHS78 has been involved in the daily operations of Roc-A-Fella Records since the label's inception in the early '90s. HHS78 originally signed Kanye West to their production and management company in 1998, and negotiated his signing to Roc-A-Fella Records. Hip Hop Since 1978's first official project was West's 2004 album, The College Dropout.[1] In January 2007, they partnered with Bryant Entertainment. As a result, they managed the careers of Lil Wayne, Drake and Nicki Minaj (who were signed to Young Money/Cash Money Records). In January 2009, Kyambo Joshua and Columbia Records parted ways. Most recently, HHS78 has signed Young Jeezy onto their management firm.[2] As of 2014, the agency no longer exists, but the website, however; under its title, still exists today. That same year, Kyambo Joshua was appointed the employee on part of A&R among talent at Def Jam Recordings (along with record producer No I.D.), while Gerald Roberson has launched two of his own management agencies, The Blueprint Group and Maverick Management, which went on to sign Kanye West, Hit-Boy, Nicki Minaj, Pharrell Williams, Nas and ASAP Nast.[3][4]



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