|Industry||Online directory services|
|Products||Home Improvement Pages, Natural Therapy Pages, Pet Pages|
|Alexa rank||15,844 (Australia)|
hipages is an Australian company that provides online service directories and lead generation in various industries such as the home improvement and tradesmen sector, pet services, and natural therapies.
hipages facilitates an online connection between consumers and professionals in designated fields of service.
hipages was founded in 2004 by David Vitek and Robert Sharon-Zipser. Prior to being the Chief executive officer of hipages Group, Vitek worked as an engineer at IBM. The initial focus of the company was on natural therapies until the co-founders realised the potential their services had in the home improvement sector.
The company originally designed the directory service websites on a subscription-based model, in which businesses paid to be listed on the site.
In May 2014, hipages received $6 million in funding from various investors such as Ellerston Capital, Australian Ethical Investment, and KTM Capital. Right Click Capital, a technology-focused advisory firm, managed the capital raising. In 2015, hipages transferred most of its IT systems to Amazon Web Services, Amazon's public cloud.
In June 2015, the group raised an additional $6 million in funding from existing investors, along with Kestrel Capital.
Instead of generating service commissions, hipages generates revenue from member fees. The company offers three different websites that use algorithms to match consumers with businesses and professionals based on the trade category, location, feedback, and other relevant information.
Home Improvement Pages
The name "hipages" stems from the abbreviation of the Home Improvement Pages.
The Pet Pages website is a directory service that allows consumers to search and find local pet services and businesses like breeders or veterinarian offices. The directory also assists in finding other pet oriented things such as pet stores, accessories, and training.
Natural Therapy Pages
Initially, the Natural Therapy Pages was the first website developed by Vitek in 2004. The idea came from Vitek's interest in health and the desire to start his own business. The Natural Therapy Pages website features relevant health, nutrition and naturopathy articles along with a directory linking users to treatment facilities, doctors and practitioners, and other natural therapy services.
In 2011, BRW ranked Viteknologies, now hipages Group, as 28th on their list of the Best Places to Work in Australia. hipages was ranked 21st on BRW's list of Most Innovative Companies of 2013.
hipages was listed in the Deloitte Technology Fast 50 Australia for the second consecutive year in November 2014.
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- Growth hacking and bridging the marketing/product gap: The Hipages story
- News Corp invests $40m on 25% stake in hipages
- News Corp Australia grabs stake in hipages start-up
- News Corp acquires 25 per cent stake in tradespeople classifieds website hipages