Hiroshi Okuda

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Hiroshi Okuda in 2005

Hiroshi Okuda (奥田 碩 Okuda Hiroshi) (born December 29, 1932, Mie Prefecture), is the former chairman of the Toyota Motor Corporation[1] from 1999 to 2006.[2]


He became president of Toyota in 1995 and has worked at the corporation for 50 years. In 1998, Okuda was selected as a member of the Prime Minister's Economic Strategy Council of Japan[2] and became chairman of the Japan Federation of Employers' Associations[3] in 1999. He has also held the position of chairman of the Japan Automobile Manufacturers Association[4] since 2000. Okuda holds a 4th dan black belt in Judo[citation needed] and graduated from Hitotsubashi University[5] in 1955.

Okuda is credited with seeing the need for hybrid cars early and pushing Toyota towards quickly bringing them to market.[6]


  1. ^ Fredrick, Jim. "Hiroshi Okuda / Fujio Cho". Time. Retrieved 28 December 2010.
  2. ^ a b Schroeder, Robert (24 June 2006). "Toyota chairman steps down: Cho takes over post vacated by retiring Okuda". MarketWatch. Retrieved 28 December 2010.
  3. ^ Strom, Stephanie (8 July 1999). "INTERNATIONAL BUSINESS; Toyota Is Seeking to Stop Use of Seniority to Set Pay". New York Times. Retrieved 28 December 2010.
  4. ^ Satō, Masaaki (2006). The Honda myth: the genius and his wake. Vertical. p. 449. ISBN 978-1-932234-26-8.
  5. ^ Bremmer, Brian (7 April 1997). "Toyota's Crusade". Business Week. Retrieved 29 December 2010.
  6. ^ Taylor III, Alex (24 February 2006). "The Birth of the Prius". Fortune. Archived from the original on 1 November 2010. Retrieved 28 December 2010.
Business positions
Preceded by
Tatsuro Toyoda
President and CEO of Toyota
Succeeded by
Fujio Cho