He became president of Toyota in 1995 and has worked at the corporation for 50 years. In 1998, Okuda was selected as a member of the Prime Minister's Economic Strategy Council of Japan and became chairman of the Japan Federation of Employers' Associations in 1999. He has also held the position of chairman of the Japan Automobile Manufacturers Association since 2000. Okuda holds a 4th dan black belt in Judo and graduated from Hitotsubashi University in 1955.
Okuda is credited with seeing the need for hybrid cars early and pushing Toyota towards quickly bringing them to market.
- Fredrick, Jim. "Hiroshi Okuda / Fujio Cho". Time. Retrieved 28 December 2010.
- Schroeder, Robert (24 June 2006). "Toyota chairman steps down: Cho takes over post vacated by retiring Okuda". MarketWatch. Retrieved 28 December 2010.
- Strom, Stephanie (8 July 1999). "INTERNATIONAL BUSINESS; Toyota Is Seeking to Stop Use of Seniority to Set Pay". New York Times. Retrieved 28 December 2010.
- Satō, Masaaki (2006). The Honda myth: the genius and his wake. Vertical. p. 449. ISBN 978-1-932234-26-8.
- Bremmer, Brian (7 April 1997). "Toyota's Crusade". Business Week. Retrieved 29 December 2010.
- Taylor III, Alex (24 February 2006). "The Birth of the Prius". Fortune. Archived from the original on 1 November 2010. Retrieved 28 December 2010.
| President and CEO of Toyota
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