History of the Tokyo Game Show
The history of Tokyo Game Show (東京ゲームショウ Tōkyō Gēmu Shō?) began with its creation in 1996 and has continued through the current expo in 2009. It has been held in Chiba, Japan, annually since 1996 by Computer Entertainment Supplier's Association (CESA) and the Nikkei Business Publications.
The first Tokyo Game Show was held in 1996. Originally, the show was held twice a year, once in the spring and once in the autumn (in the Tokyo Big Sight), but this format was discontinued in 2002 when the show was held only in the autumn. The show is still held once a year.
Tokyo Game Show 2004 was held on 24 September, 25 September and 26 September 2004. It featured 117 exhibitors showing off more than 500 computer and video game-related products to the 160,000 visitors.
Tokyo Game Show 2005 was held from 16 September till 18 September 2005. Microsoft held its own press event on 15 September 2005, one day before the opening of Tokyo Game Show. The show was opened with two keynote speeches on September 16. The first was given by Robert J. Bach, senior Vice President for the Home and Entertainment Division and chief Xbox officer at Microsoft. While traditionally Nintendo does not participate in Tokyo Game Show, its president, Satoru Iwata held a keynote speech there in 2005, where he revealed the controller for Nintendo's next generation video game console Wii, then known as the Revolution. There were hints by Ken Kutaragi that the PlayStation 3 would be playable at Tokyo Game Show, but this was not the case. Metal Gear Solid 4: Guns of the Patriots was shown publicly for the first time in trailer form. The MGS4 demo was also demonstrated by Hideo Kojima on the Konami stage, running in real time on a PS3 devkit.
During TGS 2007 on September 20 to 23, three Kingdom Hearts games; Birth by Sleep (PSP), 358/2 Days (DS) and coded (Mobile) were revealed by Square Enix. Sony announced the PSP game Secret Agent Clank and the rumble PS3 controller by the name "DualShock 3", which was released in Japan in November 2007, and in North America and Europe in Spring 2008. With the announcement of a PlayStation Store service launched for PlayStation Portable in Japan, PlayStation Home was delayed until the Spring of 2008. Also, Microsoft announced Ninja Gaiden II would be released exclusively for the Xbox 360.
Tokyo Game Show 2008 was held from October 9, through the 12th. Days 1 and 2 were open only to the press while days 3 and 4 were open to the general public. The CESA reports the total visitors for TGS 2008 exceeded 195,000, breaking all attendance records of the time. The most popular game shown was Ace Attorney Investigations: Miles Edgeworth.
The 2009 show was held from September 24 to September 27 following the same business and public days format as the last 2 years. According to Nikkei, 185,030 people came to the 2009 show.
The 2010 show continued with the same format with the show lasting from September 26 to September 29 and included new features like the "Family games" and "Gadgets" areas. The 2010 show had 207,647 visitors in total.
In these years, TGS had become overshadowed in Europe and North America by the Los Angeles-based Electronic Entertainment Expo, and there have been few revelations strong enough to compete with other video game conventions. TGS 2011 attendance was 222,668, while 2012 saw a slight increase to 223,753 attendees.
The show was held from September 19 to 22. As the new generation of gaming anchored its fresh wave of hardware, software, and accessories into the market, Sony and Microsoft appeared to demonstrate new products to consumers and media. Nintendo did not attend the show, though third parties did show their own 3DS and Wii-U software. TGS attendance increased nearly every year that the show had been in its modern format, including 2013, when it reached a record-high 270,197 total attendees. To date, it is still the most attended Tokyo Game Show in history.
TGS 2014 marked the first time of the modern era that attendance did not increase over the previous year. Still, the 2014 show brought in 251,832 visitors, the second highest total in its history.
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