HitBliss

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HitBliss
Type of business Private
Type of site
Streaming media
Founded 2008
Headquarters Lexington, MA, US
Founder(s) Sharon Peyer & Andrew Prihodko
Website www.HitBliss.com
Current status Private Beta

HitBliss was an online service that consisted of two applications: HitBliss Earn and HitBliss Store.[1] In HitBliss Earn, users opted in and selected targeted ads to consume on their own schedule. In exchange for their verified time and attention, users earned real cash.[2] Earned-cash could be used to purchase entertainment (e.g., movies, TV episodes, and Pandora One Subscriptions) via the HitBliss Store application.[3] Users could stream movies and TV shows in HitBliss application.

Formerly, it competed with Hulu and Netflix, but the company stated that their video on demand (VOD) application was an effort to prove the viability of the HitBliss earned-payment method. The HitBliss earned-payment method was positioned as an alternative to credit cards or Paypal so that consumers could purchase a variety of items, including apps, games, and music, with their earned cash.[4] In September 2013, HitBliss announced an agreement with Pandora Music, which allows HitBliss users to purchase $3.99/month Pandora One subscriptions with their earned-cash.[5]

HitBliss had deals with three of the six major studios (Warner Bros., Paramount, and Universal) as well as Starz to offer Hollywood movies in the DVD/transactional VOD window and EST TV episodes the day after they air.[6]

The company was based in Lexington, MA and was founded in 2008 by entrepreneurs Sharon Peyer and Andrew Prihodko.[7] HitBliss was privately backed by Alpond Capital.[8]

As of May 6, 2014, HitBliss wrote on their blog that the service will be suspended while post-beta preparations are completed. Users who had a current balance were given the option to redeem their account balance as an Amazon Gift Card that was applied toward movies or videos. These preparations were expected to take "a few months," according to the blog announcement.[9]

References[edit]

  1. ^ Fiegerman, Seth (March 1, 2013). "HitBliss Lets You Pay for Movies and TV Shows by Watching Ads". Mashable. 
  2. ^ Osborn, John R. "Waste-Free Ad Spending: Hitbliss' Dramatic New Business Model". MediaPost. 
  3. ^ Boehret, Katherine. "Trusty Viewers Get Free Video With Ad 'Work'". The Wall Street Journal. 
  4. ^ Colao, J.J. (March 1, 2013). "Watch Ads, Get Paid: Is This The Future Of Ad-Supported Content?". Forbes. 
  5. ^ "Pandora". Hitbliss.com. Retrieved 2014-06-20. 
  6. ^ Carmody, Tim (March 1, 2013). "With HitBliss, viewers earn money for 'free' movies and TV by watching personalized ads". The Verge. 
  7. ^ Edes, Alyssa (March 19, 2013). "Lexington start-up pays users to watch targeted ads". The Boston Globe. 
  8. ^ Giardina, Carolyn. "HitBliss to Launch Movie and TV Streaming Service". The Hollywood Reporter. 
  9. ^ "Hitbliss beta update/". Hitbliss.com. May 6, 2014. Retrieved June 20, 2014. 

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