Dâm-Funk and Snoopzilla initially got together for an impromptu performance at the opening of The Dogg House at HVW8 Art + Design Gallery in Los Angeles on February 16, 2011. A month after the meeting, the two began to collaborate when Snoop invited Dâm to perform with him at show at the SXSW Music Festival. They forged a mutual admiration; then unexpectedly, Snoop sent Dâm a cryptic SoundCloud message: "I need some of that heat." Months went by and Snoop went to Dâm's house. "Hit Da Pavement" is the first track 7 Days of Funk recorded.
We went through some tracks and [Snoop] stumbled on one, and we recorded the vocals right there. It's called 'Hit Da Pavement'," Dâm-Funk told Life+Times. "After it stopped, he was like, 'Man, this is too good, I wanna do an EP.' We went on from that and started gelling organically, no business people involved, no labels, no management. From that point, we got down and here we are with an EP.
The music video for "Hit Da Pavement" premiered on VEVO on December 10, 2013. Directed by Henry DeMaio, the video picks up from the house party in the video for the album's lead single "Faden Away". The retro video finds the West Coast duo driving around the streets of Los Angeles at night with their ladies in Snoop's baby blueLincoln Continental, and rapping in parking lots. Along the way, a couple bags of cannabis are purchased from a sidewalk dealer and two ladies get picked up in the Lincoln.